William Joseph Communications

Why Brand a Non-Profit? Isn't the Cause Enough?

Born from the dreams and vision of passionate and highly committed individuals, charities and non-profits exist to respond to our societal needs. Branding is a critical element in translating this passion into a relatable story that is unique to a specific organization. More than the cause, branding tells the story behind the cause and the impact of an organization’s work.

For example, cancer related charities all deal with cancer, but they could be for children, type of cancer, research or support for patients and their families. Within those groups they are further distinguished by their mission, vision, approach, people, connections, and service model. They could be a small group or a large national charity with various locations and range of services within these locations. And on and on and on . . .

All of a sudden explaining what you do and how you do it has become much more complicated.

At William Joseph, our non-profit clients have a common complaint, “if only I had a two minute elevator pitch that could really explain what we do” or fundraising and communications staff tell us “I wish other departments would stop making their own marketing materials, nothing looks the same.”

These are very normal frustrations and ones that can be addressed through branding. A strong brand is one that takes into account the past, the present, and looks into the future. It sets the foundation and the tone and ensures everyone is telling the same story through words, pictures, and even colour. However, a brand is only as strong as its adoption and implementation. When brand building be sure to include various levels of the organization. The way a front line staff person speaks about the organization and their work will often be quite different than the Executive Director. Each voice is valuable and plays a role in defining who you are.

A known brand also builds trust amongst potential stakeholders. A donor is more likely to give to an organizaton with an established reputation than an unknown. Brand trust is also important for the individuals who might access your services.

While a strong brand is important for communicating with an external audience it also creates cohesion internally. Everyone speaking the same language and telling the same story translates directly into how work is done and programs are delivered.

The direct work of a non-profit is more important than always trying to figure out how to explain what you do or hoping others say the right thing. Build a strong brand and clear and consistent storytelling will become an integral part of your organization, enabling you to focus time and energy on the cause and the good work being done.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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