William Joseph Communications

What’s So Important About Your Website?

In a world where everyone spends a good portion of their time online, the importance of having a great web presence can’t be over emphasized. Your company’s website is your first chance to make a good impression. It takes just a fraction of a second for would-be customers to make up their minds about your business based solely on what they see when they click your URL. If your website looks unprofessional or is difficult to navigate, visitors will leave it just as quickly as they found it – or maybe even quicker. Up to 75% of users make judgements on a company’s credibility based on its website, so creating a site that is attractive, engaging, user friendly and contains spot-on branding is essential. In fact, although not having a web presence at all will result in lost sales opportunities, it’s actually more damaging to your business to have a website that leaves users feeling unsure or negative about your company and your brand. Once they do, it’s pretty difficult to win them back again.

If we haven’t convinced you of the importance of a good website already, here’s some stats that will:

As you can see, a well-designed website is worth its weight in gold (or in this case, in the potential sales it can generate.) This is especially true if your business is involved in e-commerce. Let’s face it: window shopping isn’t what it used to be. Most of us go online to do a little research on what we want to buy before we ever set foot inside a brick and mortar store, and depending on the item, we may never even leave home to purchase it. Online shopping is one of the most popular web activities in the world, reaching an astounding $1.55 trillion USD global sales total in 2015. Can you really afford to risk turning off your online customers with a website that doesn’t measure up?

If your website isn’t cutting the mustard, it’s time to make it work to its optimum benefit – with a strategy to grab users’ attention quickly, keep them engaged, get your message across effectively and leave a positive impression that converts to more sales. It’s time to talk to the team at William Joseph.

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Monday, March 18th, 2019 at 11:50am
We're so happy to work with incredible organizations such as @ChoirsRedDeer and it looks like the feeling is mutual. Thanks for the kind words!

Learn more about the brand we created for CRD! https://t.co/kQFDDd8ktZ https://t.co/P2bjUcSien
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Sunday, March 17th, 2019 at 7:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky https://t.co/JEf2wmdTuG wj_agency photo
Thursday, March 14th, 2019 at 12:01pm
Senior Strategist Erin will be in Grande Prairie on March 19, 11:30AM for her Marketing for Non-Profits sesh.

https://t.co/W7jBdOhYN2 https://t.co/Q5O6dfuUqT
Wednesday, March 13th, 2019 at 2:25pm
Ryan's Roundup is coming to #YXE! Join us for a night of good times filled with drinks and networking at @HudsonsPub from 4-6PM on March 15th - let's start those St. Patrick's Day celebrations early! https://t.co/uDZRbDsld3 https://t.co/uKDjjVMw3s wj_agency photo
Monday, March 11th, 2019 at 1:16pm
March 19th at 11:30 am. #GrandePrairie, our Marketing for Non-Profits WJU session is coming to you! Learn how to make your non-profit stand up and stand out. https://t.co/W7jBdOhYN2

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, March 18th, 2019 at 2:23pm
We're so happy to work with incredible organizations such as Choirs Red Deer and it looks like the feeling is mutual. Thanks for the kind words!

Check out the link to learn more about the brand we created for CRD!

https://www.williamjoseph.com/clients/choirs-red-deer/
William Joseph Communications
William Joseph CommunicationsSunday, March 17th, 2019 at 10:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:34pm
A big shout out to everyone that came out tonight to Ryan’s Roundup in Saskatoon. Let’s keep the spirit alive and do it again! Good folks make the world go round!
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:33pm
Over a year ago our branding and marketing strategy work started for Excel Health. Tonight, all our hard work takes centre stage at the grand opening. Congrats to such a visionary group of individuals on building such an amazing clinic.
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 3:09pm
We got into the St.Patrick’s Day spirit a couple days early at the office!

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