What’s So Important About Your Website?
In a world where everyone spends a good portion of their time online, the importance of having a great web presence can’t be over emphasized. Your company’s website is your first chance to make a good impression. It takes just a fraction of a second for would-be customers to make up their minds about your business based solely on what they see when they click your URL. If your website looks unprofessional or is difficult to navigate, visitors will leave it just as quickly as they found it – or maybe even quicker. Up to 75% of users make judgements on a company’s credibility based on its website, so creating a site that is attractive, engaging, user friendly and contains spot-on branding is essential. In fact, although not having a web presence at all will result in lost sales opportunities, it’s actually more damaging to your business to have a website that leaves users feeling unsure or negative about your company and your brand. Once they do, it’s pretty difficult to win them back again.
If we haven’t convinced you of the importance of a good website already, here’s some stats that will:
- 94% of website users’ first impressions are design related, and 94% of people say that bad design is the main reason why they either mistrusted or rejected a website.
- 38% of people will stop engaging with a website if the layout is unattractive and the content isn’t compelling.
- 39% of people will stop engaging with a website if its images take too long to load.
- Pages that improve load times by just 1 second experience up to 27% higher conversion rates.
As you can see, a well-designed website is worth its weight in gold (or in this case, in the potential sales it can generate.) This is especially true if your business is involved in e-commerce. Let’s face it: window shopping isn’t what it used to be. Most of us go online to do a little research on what we want to buy before we ever set foot inside a brick and mortar store, and depending on the item, we may never even leave home to purchase it. Online shopping is one of the most popular web activities in the world, reaching an astounding $1.55 trillion USD global sales total in 2015. Can you really afford to risk turning off your online customers with a website that doesn’t measure up?
If your website isn’t cutting the mustard, it’s time to make it work to its optimum benefit – with a strategy to grab users’ attention quickly, keep them engaged, get your message across effectively and leave a positive impression that converts to more sales. It’s time to talk to the team at William Joseph.