William Joseph Communications

Using Social Media to Increase Awareness for Your Cause

This is the third article in the three-part series on non-profit organizations and social media. In previous posts we have looked at planning and getting started with social media, as well as using social media for fundraising. In this post we will look at using social media as a tool for awareness campaigns.

Social media is an ideal and low cost forum for running an awareness campaign for your organization and there are several ways you can do this.

Take Advantage of Cause Awareness Days or Months

As you may have noticed on your social media feeds there are many cause awareness days and months. Nonprofit Tech for Good, a social and mobile media blog for nonprofits, has published a calendar of awareness days. As they recommend, review the calendar and decide which days are most relevant to your organization. From there, explore the various pages and hashtags associated with these days to see which ones are most popular. Design a campaign or a specific post for these days. This is also a good way to identify possible partnerships for promoting cause awareness.

Partnership and Collaboration

For any given cause there are several organizations that serve a similar purpose, however they might be differentiated by their specific function or geographic location. Working together to create an awareness campaign will enable you to increase overall knowledge of your cause, to show collaboration and initiative (always appealing to donors), and to leverage each other’s social networks.

At William Joseph we recently had the opportunity to work with Kids Cancer Care on an awareness campaign for Childhood Cancer Awareness Month. The Big Book of Care campaign speaks for childhood cancer charities across Canada, operates as a community resource to share the story of childhood cancer, and offers easy links to the donate pages of regional childhood cancer charities. One aspect of this campaign was social media and the opportunity to connect all childhood cancer charities pages under the Big Book of Care Facebook and Twitter accounts. They also used a unified hashtag #bigbookofcare to share stories and events happening all across Canada during Childhood Cancer Awareness Month.

Take Advantage of an Existing Hashtag

Instead of starting from scratch build on an already popular hashtag. Pay close attention to what is trending and determine whether or not you can take advantage of this. Although it is now a few years old, Water is Life’s First World Problems Anthem video features Haitians reading real tweets with the hashtag #firstworldproblems. This controversial, yet impactful video, was so popular that the #firstworldproblems hashtag quickly became associated with Water is Life.

Celebrity Endorsements

Easier said than done, but working with a celebrity, even a local one to raise brand and cause awareness can be far reaching. A post associated with a high profile account will always have higher reach and can attract attention outside of your network.

As always, try things and if they don’t work, modify and try again. Who could have predicted that something as simple as the ALS Ice Bucket Challenge would have the impact it did? Maybe your campaign will be the next thing to go viral!

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Thursday, November 15th, 2018 at 7:44am
Good news just keeps coming! Our queen of organization, Kayla Gavan, has recently been promoted to Account Manager! We're so excited for this rising star to continue growing her career with us. Congrats Kayla! #YYC https://t.co/T5ar3oNNMM wj_agency photo
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An Annual Report, at its heart, is a story - one that exists to communicate past years’ performance in an authentic but compelling, confident and inspiring manner. Learn more about why an Annual report is an effective marketing tool: https://t.co/FhlxnsvmH4
Tuesday, November 13th, 2018 at 6:19am
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Monday, November 12th, 2018 at 1:47pm
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Friday, November 9th, 2018 at 3:09pm
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, November 15th, 2018 at 10:39am
Good news just keeps coming! Our queen of organization, Kayla Gavan, has recently been promoted to Account Manager! We're so excited for this rising star to continue growing her career with us. Congrats Kayla!
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William Joseph CommunicationsWednesday, November 14th, 2018 at 10:17pm
Our first client in Saskatoon was the YWCA almost a decade ago. Today we got a tour to see that some of our creative is still in use! It was also bring your kid to work day at the Y so couldn’t help but help snap a pic of this cutie!
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William Joseph CommunicationsWednesday, November 14th, 2018 at 5:29pm
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William Joseph CommunicationsTuesday, November 13th, 2018 at 5:47pm
In the name of transparency, every publicly-traded company must put out an Annual Report. It’s a way for them to divulge crucial information to shareholders and ensure a formalized source of communication is accessible to the public. Annual Reports are valuable tools investors utilize to make informed decisions about potential investments. For publicly-traded companies, they are not only a necessity, they are critical.

But what if your business is not public? Perhaps you’re a small business owner or run a non-profit organization. While you’re not legally required to do so, producing an Annual Report can prove to be an invaluable marketing tool. Here’s why:
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William Joseph CommunicationsMonday, November 12th, 2018 at 4:12pm
At WJ we work closely with our clients to not only make their vision a reality, but create something they didn't even imagine possible.

Recently, WJ worked with Meridian Development to launch the branding of their newest property, Escala - a new one-of-a-kind building that encompasses the style, sophistication and culture of Saskatoon’s Broadway Avenue and scenic river valley area.

We developed a brand, website and multiple marketing materials that speak to the nature of Escala and would speak volumes about the luxury and high-quality living it offers.

Click to learn more about our work with Meridian!

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