William Joseph Communications

Title Fight – The Battle Between New and Traditional Media

We at William Joseph are constantly being asked which is more important when it comes to devising a successful marketing plan: traditional or new media? We always have the same answer: both.

There’s no denying that technology has had a massive impact on how we reach customers and how customers find the things they’re looking for, but underestimating the value of traditional media in your overall marketing plan could be a big mistake – depending of course on what you’re selling and who you’re trying to sell it to.

Think of traditional media and new media as boxers in a ring. In the red corner there’s the longstanding World Heavyweight Champion, Traditional Media – a fighter that packs a solid and time honoured punch. And over in the blue corner there’s the young contender, New Media – agile, savvy, fast footed and great at quick jabs. Traditional Media used to be untouchable, hammering home knockout punches time and time again. But in recent years, New Media has become a worthy opponent, throwing highly effective shots to Traditional Media’s side. Traditional Media can still pull off wins, but not always. Sometimes New Media steps up and delivers a hit that Traditional Media just can’t compete with anymore.

So what does this mean for your business’s marketing plan? It means you’ve got to know which fighter your target market is a fan of.

Traditional media sources like TV, radio, billboards and print ads definitely still have reach, but you have to be very clear on whether these tactics are going to deliver the kind of punch you need them to and very specific in terms of which sources to use. Consumers are becoming more and more autonomous when it comes to what they watch, read and listen to. On demand TV, customized playlists, online news sources and video channels like YouTube have made it necessary to be very targeted with traditional media choices, unless your market is entirely old school consumers.

We’re at a point in time where virtually everyone is online, so new media tactics like websites, digital ads, mobile apps, social media platforms and online videos are an essential part of any marketing strategy. Basically, you can’t not have new media if you want to attract new customers and generate sales. That said, new media sources tend to be most effective when strategically partnered with select traditional media outlets in a thorough and well thought out marketing plan. How else can a broad group of consumers find out about you in an expedient way? The billboard ad you put up drives people your website, and the radio ad you’ve got running during the end of day commute makes listeners look for your YouTube channel once they get home. See what we mean? When correctly balanced and properly executed, the fight between Traditional Media and New Media becomes more like a dance, with each contender bobbing and weaving their way to a tie, as voted by unanimous decision.

We get that it can be confusing – which is all the more reason that a well thought-out, smart marketing strategy is imperative when it comes to marketing your organization.

Want to find out what combination of new and traditional media is perfect for your business’s marketing endeavors? The team at WJ is just a phone call away.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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