William Joseph Communications

Title Fight – The Battle Between New and Traditional Media

We at William Joseph are constantly being asked which is more important when it comes to devising a successful marketing plan: traditional or new media? We always have the same answer: both.

There’s no denying that technology has had a massive impact on how we reach customers and how customers find the things they’re looking for, but underestimating the value of traditional media in your overall marketing plan could be a big mistake – depending of course on what you’re selling and who you’re trying to sell it to.

Think of traditional media and new media as boxers in a ring. In the red corner there’s the longstanding World Heavyweight Champion, Traditional Media – a fighter that packs a solid and time honoured punch. And over in the blue corner there’s the young contender, New Media – agile, savvy, fast footed and great at quick jabs. Traditional Media used to be untouchable, hammering home knockout punches time and time again. But in recent years, New Media has become a worthy opponent, throwing highly effective shots to Traditional Media’s side. Traditional Media can still pull off wins, but not always. Sometimes New Media steps up and delivers a hit that Traditional Media just can’t compete with anymore.

So what does this mean for your business’s marketing plan? It means you’ve got to know which fighter your target market is a fan of.

Traditional media sources like TV, radio, billboards and print ads definitely still have reach, but you have to be very clear on whether these tactics are going to deliver the kind of punch you need them to and very specific in terms of which sources to use. Consumers are becoming more and more autonomous when it comes to what they watch, read and listen to. On demand TV, customized playlists, online news sources and video channels like YouTube have made it necessary to be very targeted with traditional media choices, unless your market is entirely old school consumers.

We’re at a point in time where virtually everyone is online, so new media tactics like websites, digital ads, mobile apps, social media platforms and online videos are an essential part of any marketing strategy. Basically, you can’t not have new media if you want to attract new customers and generate sales. That said, new media sources tend to be most effective when strategically partnered with select traditional media outlets in a thorough and well thought out marketing plan. How else can a broad group of consumers find out about you in an expedient way? The billboard ad you put up drives people your website, and the radio ad you’ve got running during the end of day commute makes listeners look for your YouTube channel once they get home. See what we mean? When correctly balanced and properly executed, the fight between Traditional Media and New Media becomes more like a dance, with each contender bobbing and weaving their way to a tie, as voted by unanimous decision.

We get that it can be confusing – which is all the more reason that a well thought-out, smart marketing strategy is imperative when it comes to marketing your organization.

Want to find out what combination of new and traditional media is perfect for your business’s marketing endeavors? The team at WJ is just a phone call away.

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
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Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
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William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

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