William Joseph Communications

Three Tips to Design a Content-Heavy Website

Does your website need to provide audiences with lots of information?

As websites have evolved, we have seen the need to fill more space and hold more content than ever before. Many businesses have struggled with pulling off the tricky balancing act of designing a good website that is content-heavy. Do it wrong and you risk information overload, and your audience is quickly frustrated and navigates away from your website. Get it right, however, and you gain a new audience member who not only understands your message, but also might just spread the word on your website. Based on our experience designing and developing websites for over 15 years, we have summarized three key factors you should consider addressing when designing your website.

Three tools to tackle the challenge of creating content-rich websites

  1. Whitespace

Misunderstood and underappreciated, whitespace allows content room to breathe. It improves legibility and invites the audience in. Whitespace makes the audience feel more comfortable, and make it easier for them to absorb, and therefore remember, your message. The two ads below show the difference whitespace can make to the message:

The two ads use the same content and photography, but the ad on the right utilizes whitespace to create a different look and feel. Notice how whitespace gives text room to breathe, and is more inviting than the ad on the left.

  1. Visual Hierarchy

An important way to make webpages easy to grasp in a hurry is to ensure that the appearance of elements on the page accurately portray the relationships between the elements on the page. This means visually implying the relative importance of different content in a clear manner. Important elements should be larger, bolder, in a distinct colour, set off by more white space, or some combination of the above. The example below shows clear visual hierarchy, where elements that are larger, bolder, and set off by more white space are implied as more important.

The important elements are made clear because they are larger, bolder, and set off by more whitespace. It is clear to the audience which elements are more important, so the audience is able to scan for the content they are looking for.

  1. Grids, Boxes and Borders

Segment the information into visual categories to show how they are related. The audience is more comfortable scanning organized buckets of information rather than a jumbled mess of data. By organizing content into a rigid, consistent structure, there is less effort required to process it, and the audience can navigate without frustration. The example below shows how grids and boxes can be used to segment a content-rich website.

The grid structure combined with boxes and colour identifiers (i.e., Orange for “News”, Purple for “People”, etc.) effectively segments information into buckets. This enables the audience to find content that interests them in an intuitive manner.

Wrapping It Up

As the examples above show, it is possible to create a website that is both content-rich and engaging for an audience. The challenge is designing strategically, deliberately planning the layout, typography, and graphical elements to ensure that the website is both welcoming and engaging.

At William Joseph, our team of strategists and designers rely on research and design strategy to accommodate all your content in a compelling website. We carefully craft visual designs that present dense content in a clear and effective manner, and encourages your audience to visit and read what you have to offer.

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Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu
Friday, November 30th, 2018 at 12:32pm
Because we know Santa visits all of our locations, here are a few shots of our Saskatoon office! We are BIG Christmas fans at WJ! https://t.co/2bVmRK6lfT wj_agency photo
Wednesday, November 28th, 2018 at 2:01pm
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!
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William Joseph Communications added 13 new photos — with Victoria MacLean Reade.Thursday, December 6th, 2018 at 11:22pm
Thanks everyone for coming out to our Christmas Ryan’s Roundup! Everyone left with a little gift from WJ and a lot of holiday spirit. See you all in 2019!
William Joseph Communications
William Joseph CommunicationsThursday, December 6th, 2018 at 4:59pm
William Joseph was featured in Calgary's Business today!

Despite the many ups and downs of our economy, William Joseph has continued to grow as a business every year since our inception, and for that we are incredibly grateful.

As we finish our 15th year of business, we've had a lot of time to reflect and look back on our journey. Click the link to read more.
William Joseph Communications
William Joseph Communications added 8 new photos.Wednesday, December 5th, 2018 at 11:32pm
William Joseph was out tonight celebrating the holidays with our great partner, Ranchman’s! Thanks Doug and Wendy for hosting such a wonderful party. I wonder if Santa asked our CEO if he was naughty or nice?!?

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