William Joseph Communications

Three Tips to Design a Content-Heavy Website

Does your website need to provide audiences with lots of information?

As websites have evolved, we have seen the need to fill more space and hold more content than ever before. Many businesses have struggled with pulling off the tricky balancing act of designing a good website that is content-heavy. Do it wrong and you risk information overload, and your audience is quickly frustrated and navigates away from your website. Get it right, however, and you gain a new audience member who not only understands your message, but also might just spread the word on your website. Based on our experience designing and developing websites for over 15 years, we have summarized three key factors you should consider addressing when designing your website.

Three tools to tackle the challenge of creating content-rich websites

  1. Whitespace

Misunderstood and underappreciated, whitespace allows content room to breathe. It improves legibility and invites the audience in. Whitespace makes the audience feel more comfortable, and make it easier for them to absorb, and therefore remember, your message. The two ads below show the difference whitespace can make to the message:

The two ads use the same content and photography, but the ad on the right utilizes whitespace to create a different look and feel. Notice how whitespace gives text room to breathe, and is more inviting than the ad on the left.

  1. Visual Hierarchy

An important way to make webpages easy to grasp in a hurry is to ensure that the appearance of elements on the page accurately portray the relationships between the elements on the page. This means visually implying the relative importance of different content in a clear manner. Important elements should be larger, bolder, in a distinct colour, set off by more white space, or some combination of the above. The example below shows clear visual hierarchy, where elements that are larger, bolder, and set off by more white space are implied as more important.

The important elements are made clear because they are larger, bolder, and set off by more whitespace. It is clear to the audience which elements are more important, so the audience is able to scan for the content they are looking for.

  1. Grids, Boxes and Borders

Segment the information into visual categories to show how they are related. The audience is more comfortable scanning organized buckets of information rather than a jumbled mess of data. By organizing content into a rigid, consistent structure, there is less effort required to process it, and the audience can navigate without frustration. The example below shows how grids and boxes can be used to segment a content-rich website.

The grid structure combined with boxes and colour identifiers (i.e., Orange for “News”, Purple for “People”, etc.) effectively segments information into buckets. This enables the audience to find content that interests them in an intuitive manner.

Wrapping It Up

As the examples above show, it is possible to create a website that is both content-rich and engaging for an audience. The challenge is designing strategically, deliberately planning the layout, typography, and graphical elements to ensure that the website is both welcoming and engaging.

At William Joseph, our team of strategists and designers rely on research and design strategy to accommodate all your content in a compelling website. We carefully craft visual designs that present dense content in a clear and effective manner, and encourages your audience to visit and read what you have to offer.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

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Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
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William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
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William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
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William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
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William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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