William Joseph Communications

The Big Book of Care

At WJ, we are proud of all the work we do. We spend countless hours between discovery meetings with clients, to concept and strategy development, to creative design, to web development, as well as consistent meetings between our departments to ensure that everyone is firing in sync. By the time we go live with a project, every team in our office has had their say, collaborated with the client, and ensured that we are exceeding the clients expectations while producing affective marketing that addresses their business challenges. When we finish a project, it is the byproduct of hard, thoughtful work. It’s not an easy process, but it is why we do what we do: it’s a challenge, and we love a challenge.

Kids Cancer Care of Alberta approached us earlier this year with just such a challenge. The charitable organization, which works to raise funds to support families battling childhood cancers, came to William Joseph for help with a national campaign. While there are many childhood cancer charities across Canada, there was no national campaign that could unite all these groups under one website. So, in honour of Childhood Cancer Awareness Month, it was decided that a national campaign website be developed that would serve as both a resource for families battling childhood cancer, and also a place for people to easily donate to charities across Canada.

The Big Book of Care was taking shape. After meetings with Kids Cancer Care, our creative and strategy teams got down to work. A basic brand was developed, and mock advertisements were created. From there, our teams plugged away and began work on the website. The finished product is a platform for families battling childhood cancer to share their story, while also a working as a functional fundraising site for the charities.

Although we are really proud of the end product, we are more proud of the cause. With tens of thousands of families affected each year, childhood cancer is not something to ignore. The Big Book of Care allows for those that need resources to find them, and those that want to donate their time and money a place to do so. It is changing the lives of children and their families across Canada, and we couldn’t be happier by doing our part. So check out the new Big Book of Care website, and if you are so inclined, donate to one of the many organizations that took part.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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