William Joseph Communications

Is Social Media Right For Your B2B Business?

If your business relies on consumers, social media is a dream. For little to no cost (more so little than no, but that’s another topic altogether) you can reach and connect with your target audiences and communicate your brand story effectively. Not only can you advertise new services and products, but also respond to comments and inquiries from devoted followers and potential customers. As social media becomes more and more integrated into our daily lives, we are becoming increasingly reliant on it to help determine which brands we deem credible, creating plenty of opportunity to use it to advance your business.

But what is the point of all of this if your business is in the business of doing business with other businesses (yup, we went there)? Sure, your target audience is most likely using social media – nearly all of us are – but this isn’t how connections are made with potential partnering companies, right? Not necessarily. Don’t let the perception of being in a potentially ‘boring’ industry fool you, social media is a powerful tool for most brands, regardless of service or scope.

So now that we’ve determined clothing brands don‘t have a monopoly on social media, how do you begin to know how to use it for your brand? Here are a few tips for you to help up your social game for your B2B business:

Get to know your audience

If your company makes specialized cabinets for home developers, you may not think your target audience is on social media, but you may be surprised. People who aren’t using some form of social media in 2018 are few and far between, and while it may not be a direct source of business development for you, there is still value in maintaining activity on the social channels your audience uses. Staying in your audiences’ feeds will keep your business top of mind, making your brand the first they think of when needed.

It’s also important to consider where your audience is most active – there would be no point in making Instagram your top priority when people in your industry use Twitter the most. Do some research into what platforms your target audience uses and what kind of content they share and respond to most.

Become a thought leader

When it comes to business, social media is not only about sales, especial for B2B industries. It can be an immensely powerful tool in establishing your company as a leader. Be proactive, rather than reactive, and become a resource of information for your industry. Share articles, information, blog posts, news and more. Provide opinions on current industry trends and demonstrate how you apply them to your business. By sharing your knowledge online you are setting your business apart from the rest, showing your passion and knowledge for your craft. People want to hire the best of the best, so show that you are exactly that.

Create relatable content

Part of the reason countless brands have found social media to be a valuable addition to their marketing strategy is because it makes them more relatable to their audiences. Social media has become popular because it allows us to connect on a deeper level to those around us. You can use social media to your advantage simply by sharing information on your team and your corporate social responsibility initiatives, and providing a more personalized look into your daily operations. It’s easier to do business with brands you feel like you know and trust, so make it easy for those you want to reach.

Having some difficulties finding your audience, or have questions about how much is too much information to share? Navigating social media as a business can be difficult. Luckily, we’re pretty good at identifying brand needs and developing strategic social media plans – if you have any questions, give us a shout!

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo


William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?



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