William Joseph Communications

Our Favourite Christmas Campaigns of 2017

Ohh, the holiday season. Who doesn’t love the abundance of holiday baking, extravagant gifts, eggnog, and quality time spent with family and friends? The best part about the holiday season for team WJ? All the ambitious Christmas advertising.

This is the time of year where retailers “make their money back” – literally. In 2013, North American’s spent US $3 trillion over the holidays, which reflects 19.2 percent of the sales from the entire year.

Many businesses recognize their potential to bring in the big bucks over this short two-month period. You may have noticed that advertising efforts have been revved up, and large-scale marketing campaigns and holiday ads are everywhere you look. With a piece of a three trillion-dollar pie at stake, retailers know that spending a little extra on an innovative or touching campaign is worth it, even if it means getting the smallest piece of that pie.

This year, businesses are using a variety of methods to reach their audience. Whether using emotion, humour, or visually-stimulating creative, here are just a few of our favourite holiday campaigns of 2017.

Compelling Visuals: Asda – “The Imaginarium”; This advert follows a young girl and her grandfather as they enter a world of wonder – the Christmas Imaginarium. The one-minute ad is chock-full of bright colours, special effects, and grandiose ideas of Christmas come to life. This keeps viewers engaged and in a state of wonder as they anticipate what creative images will be in the next frame.

Humour: Spotify – “2018 Goals”; Humour is one of the most effective way of reaching Millennials, who are one of the largest generations in history, and who spend $600 billion a year. Spotify, an online music streaming platform, recognized that to get Millennials to pay attention to an ad, they would need to really entertain them. The campaign was entitled “2018 Goals” and featured witty one-liners such as “2018 Goals: Be as loving as the person who put 48 Ed Sheeran songs on their “I Love Gingers” playlist” and “2018 Goals: Take a page from the 3,445 people who streamed the “Boozy Brunch” playlists on a Wednesday this year.” Well done Spotify, well done.

Controversy: Greggs – “Nativity Scene Sausage Roll”; Without question, a primary goal of any marketing is to get people talking, and by any means possible. Controversy is a tried-and-true tactic to accomplish this, and Greggs, the largest bakery chain in the United Kingdom, made it their mission to get tongues wagging. Greggs released their holiday campaign in November 2017, and it featured a nativity scene, with just one small difference – baby Jesus was replaced by a sausage roll. The ad went viral, with critics denouncing the ad as disrespectful, blasphemous and offensive. Blasphemous or not, it made the world aware of Greggs, so they haven’t entirely lost.

Emotion: The Children’s Hospice – “#FirstChristmas”; This minute-and-a-half video meant to portray the “true meaning of Christmas” certainly pulls at the heartstrings. It depicts a couple who are experiencing their first Christmas since losing their son, and whether you have experienced this type of personal loss or not, it is difficult to watch this advert without being touched.

No matter what hooks you, there is a lesson in marketing that can be found in each of these examples. The trick? Weaving in your brand’s story, in a way that is also appealing, and speaks to, the masses. Need help refining your story, or your brand? info@williamjoseph.com

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
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William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
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William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
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William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

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