William Joseph Communications

Our Favourite Christmas Campaigns of 2017

Ohh, the holiday season. Who doesn’t love the abundance of holiday baking, extravagant gifts, eggnog, and quality time spent with family and friends? The best part about the holiday season for team WJ? All the ambitious Christmas advertising.

This is the time of year where retailers “make their money back” – literally. In 2013, North American’s spent US $3 trillion over the holidays, which reflects 19.2 percent of the sales from the entire year.

Many businesses recognize their potential to bring in the big bucks over this short two-month period. You may have noticed that advertising efforts have been revved up, and large-scale marketing campaigns and holiday ads are everywhere you look. With a piece of a three trillion-dollar pie at stake, retailers know that spending a little extra on an innovative or touching campaign is worth it, even if it means getting the smallest piece of that pie.

This year, businesses are using a variety of methods to reach their audience. Whether using emotion, humour, or visually-stimulating creative, here are just a few of our favourite holiday campaigns of 2017.

Compelling Visuals: Asda – “The Imaginarium”; This advert follows a young girl and her grandfather as they enter a world of wonder – the Christmas Imaginarium. The one-minute ad is chock-full of bright colours, special effects, and grandiose ideas of Christmas come to life. This keeps viewers engaged and in a state of wonder as they anticipate what creative images will be in the next frame.

Humour: Spotify – “2018 Goals”; Humour is one of the most effective way of reaching Millennials, who are one of the largest generations in history, and who spend $600 billion a year. Spotify, an online music streaming platform, recognized that to get Millennials to pay attention to an ad, they would need to really entertain them. The campaign was entitled “2018 Goals” and featured witty one-liners such as “2018 Goals: Be as loving as the person who put 48 Ed Sheeran songs on their “I Love Gingers” playlist” and “2018 Goals: Take a page from the 3,445 people who streamed the “Boozy Brunch” playlists on a Wednesday this year.” Well done Spotify, well done.

Controversy: Greggs – “Nativity Scene Sausage Roll”; Without question, a primary goal of any marketing is to get people talking, and by any means possible. Controversy is a tried-and-true tactic to accomplish this, and Greggs, the largest bakery chain in the United Kingdom, made it their mission to get tongues wagging. Greggs released their holiday campaign in November 2017, and it featured a nativity scene, with just one small difference – baby Jesus was replaced by a sausage roll. The ad went viral, with critics denouncing the ad as disrespectful, blasphemous and offensive. Blasphemous or not, it made the world aware of Greggs, so they haven’t entirely lost.

Emotion: The Children’s Hospice – “#FirstChristmas”; This minute-and-a-half video meant to portray the “true meaning of Christmas” certainly pulls at the heartstrings. It depicts a couple who are experiencing their first Christmas since losing their son, and whether you have experienced this type of personal loss or not, it is difficult to watch this advert without being touched.

No matter what hooks you, there is a lesson in marketing that can be found in each of these examples. The trick? Weaving in your brand’s story, in a way that is also appealing, and speaks to, the masses. Need help refining your story, or your brand? info@williamjoseph.com

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Thursday, April 18th, 2019 at 2:37pm
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Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
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William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
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William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
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William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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