William Joseph Communications

Marketing Hacks for Small Businesses – 5 Must Haves

Marketing is fundamental to the growth and success of every business, but it’s particularly important for entrepreneurs. Small business owners face the unique challenge of getting the word out on who they are and what they do on what often is a shoestring budget, so it’s really important to find ways to stretch those marketing dollars and make them work as hard for you as possible.

Some marketing tactics are out of reach for entrepreneurs – they’re simply too expensive, so there’s no chance for a return on investment. Luckily, there are plenty of clever ways to reach customers that don’t break the bank – and others that don’t cost anything at all. With a little insight, ingenuity, and good old fashioned hustle, entrepreneurs can create great buzz for their businesses in really cost effective ways.

Of all the affordable options available to small business owners these days there are certain tactics that should be part of every entrepreneur’s marketing arsenal. The following five are sure-fire ways to create a strong, professional image for your business, leave a lasting impression, and reach a lot of potential clients and customers without spending a lot of money.

  1. Have a Professionally Designed Website

Having a website is non-negotiable in today’s business world. If you’re in business, you need to have one, and if you’re a small business owner it’s important to make sure your website not only looks professional but operates smoothly too. Yes, it will cost you a bit of money to have a website professionally designed, but this is one marketing cost that’s worth every penny. The first thing people do when they hear about your business is look for you online. If you don’t have a presence there, how are they going find you? Once they’re on your website, those people will immediately (and often subconsciously) make a judgment call about you based on what they see and experience there. If your website feels amateur, your business appears amateur – and that’s not the impression you want to make. Hire a professional web designer and content writer to create your website and let them devise a strategy for making sure your link comes up at the top of the list on a Google search. You’ll be very glad you did.

  1. Have an Active Social Media Presence

Social media platforms like Facebook, Instagram, LinkedIn and Twitter have made it possible to reach mass audiences quickly at little to no cost. Used the right way, social media is a highly effective brand building tool and offers business owners an exceptional way to connect with customers in real time.  A well-executed social media strategy can create broad awareness of your business almost immediately, will drive traffic to your website, and has the power to expand your viewership (and followers) quickly through “likes” and “shares.” If you want to take it to the next level, you can invest some of your marketing dollars in targeted social media ads that are guaranteed to be seen by just the right people as they scroll through their social feeds.

  1. Devise an Effective Email Marketing Campaign

Some people think email marketing campaigns are a waste of time, believing that the messages land in recipients’ junk folders or get deleted without ever having been opened. There’s a risk of both of those things happening, it’s true – which is why you need the help of an agency that’s got the know-how to get your messages seen. Email campaigns aren’t just ad-hoc typed messages, they’re carefully crafted and designed messages that are jam-packed with valuable content – stuff your target market wants to read and see. Done right, the people on your email list will come to look forward to receiving your next message, and will read it top to bottom. Email campaigns aren’t only affordable – they’re great for generating sales. Calls-to-action are the key to this tactic, and conversion rates between receiving messages and jumps to your website are usually high.

  1. Get a Great Business Card

This may seem like a small thing, but a sharp looking and uniquely designed business card makes a big impression. You’ve got to think out of the box with it, but a good designer can do that for you. Your business card should be reflective of your brand and professionally printed on sturdy paper stock. When you hand it out, you want to be proud of it, and you want the person you’re giving to to remember you when they look at it.

  1. Network, Network, Network

As a small business owner, you are the face of your company. The more you can get in front of people, the more likely they are to do business with you. Networking generates leads and opportunities, builds relationships, educates you on what’s happening in the marketplace (there’s no better way to check out the competition) and promotes good will. If you want people to get to know your business, get in front of them personally. There are all kinds of networking events in every city at all times of day – but if you can’t find one that works for you, start your own. We did. WJ hosts Ryan’s Roundup on the first Thursday of every month at Ranchman’s. Why not join us next time and get your cost-friendly marketing strategy off to a great start? http://ryansroundup.com

 

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Back to Blog

Twitter

Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

Instagram

Thursday, February 14th, 2019 at 3:24pm
  • 46
  • 1
Thursday, February 14th, 2019 at 12:57pm
  • 33
  • 1
Thursday, February 14th, 2019 at 10:36am
  • 50
  • 5
Thursday, February 7th, 2019 at 2:20pm
  • 35
  • 1
Monday, February 4th, 2019 at 3:59pm
  • 56
  • 2