William Joseph Communications

Marketing Hacks for Small Businesses – 5 Must Haves

Marketing is fundamental to the growth and success of every business, but it’s particularly important for entrepreneurs. Small business owners face the unique challenge of getting the word out on who they are and what they do on what often is a shoestring budget, so it’s really important to find ways to stretch those marketing dollars and make them work as hard for you as possible.

Some marketing tactics are out of reach for entrepreneurs – they’re simply too expensive, so there’s no chance for a return on investment. Luckily, there are plenty of clever ways to reach customers that don’t break the bank – and others that don’t cost anything at all. With a little insight, ingenuity, and good old fashioned hustle, entrepreneurs can create great buzz for their businesses in really cost effective ways.

Of all the affordable options available to small business owners these days there are certain tactics that should be part of every entrepreneur’s marketing arsenal. The following five are sure-fire ways to create a strong, professional image for your business, leave a lasting impression, and reach a lot of potential clients and customers without spending a lot of money.

  1. Have a Professionally Designed Website

Having a website is non-negotiable in today’s business world. If you’re in business, you need to have one, and if you’re a small business owner it’s important to make sure your website not only looks professional but operates smoothly too. Yes, it will cost you a bit of money to have a website professionally designed, but this is one marketing cost that’s worth every penny. The first thing people do when they hear about your business is look for you online. If you don’t have a presence there, how are they going find you? Once they’re on your website, those people will immediately (and often subconsciously) make a judgment call about you based on what they see and experience there. If your website feels amateur, your business appears amateur – and that’s not the impression you want to make. Hire a professional web designer and content writer to create your website and let them devise a strategy for making sure your link comes up at the top of the list on a Google search. You’ll be very glad you did.

  1. Have an Active Social Media Presence

Social media platforms like Facebook, Instagram, LinkedIn and Twitter have made it possible to reach mass audiences quickly at little to no cost. Used the right way, social media is a highly effective brand building tool and offers business owners an exceptional way to connect with customers in real time.  A well-executed social media strategy can create broad awareness of your business almost immediately, will drive traffic to your website, and has the power to expand your viewership (and followers) quickly through “likes” and “shares.” If you want to take it to the next level, you can invest some of your marketing dollars in targeted social media ads that are guaranteed to be seen by just the right people as they scroll through their social feeds.

  1. Devise an Effective Email Marketing Campaign

Some people think email marketing campaigns are a waste of time, believing that the messages land in recipients’ junk folders or get deleted without ever having been opened. There’s a risk of both of those things happening, it’s true – which is why you need the help of an agency that’s got the know-how to get your messages seen. Email campaigns aren’t just ad-hoc typed messages, they’re carefully crafted and designed messages that are jam-packed with valuable content – stuff your target market wants to read and see. Done right, the people on your email list will come to look forward to receiving your next message, and will read it top to bottom. Email campaigns aren’t only affordable – they’re great for generating sales. Calls-to-action are the key to this tactic, and conversion rates between receiving messages and jumps to your website are usually high.

  1. Get a Great Business Card

This may seem like a small thing, but a sharp looking and uniquely designed business card makes a big impression. You’ve got to think out of the box with it, but a good designer can do that for you. Your business card should be reflective of your brand and professionally printed on sturdy paper stock. When you hand it out, you want to be proud of it, and you want the person you’re giving to to remember you when they look at it.

  1. Network, Network, Network

As a small business owner, you are the face of your company. The more you can get in front of people, the more likely they are to do business with you. Networking generates leads and opportunities, builds relationships, educates you on what’s happening in the marketplace (there’s no better way to check out the competition) and promotes good will. If you want people to get to know your business, get in front of them personally. There are all kinds of networking events in every city at all times of day – but if you can’t find one that works for you, start your own. We did. WJ hosts Ryan’s Roundup on the first Thursday of every month at Ranchman’s. Why not join us next time and get your cost-friendly marketing strategy off to a great start? http://ryansroundup.com

 

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Thursday, September 20th, 2018 at 8:24am
Next week, Ryan is taking Grande Prairie by storm! Hosting Ryan's Roundup on Wednesday, as well as giving "The Art and Science of Marketing" at 3 times on Thursday, September 27th - 9 am, 11:30 am and 2 pm. No charge to attend, but space is limited! #YQU

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Wednesday, September 19th, 2018 at 1:50pm
Next Wednesday, Ryan's Roundup is hitting Grande Prairie!

Come join WJ Grande Prairie for a night of networking - meet new connections and catch up with old friends! Click the link below to register your spot. #YQU #YQUEvents #Networking

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Tuesday, September 18th, 2018 at 10:11am
Just when you think you've gotten a grasp on how to market to Millennials, a new generation has reared its head - Generation Z! This week's blog gives a prelim run-down as to how you can tailor your marketing efforts to appeal to tech-savvy Gen-Z's. #YYC
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Thursday, September 13th, 2018 at 1:48pm
Guess what? We are hiring, again! Team WJ is growing, and fast, and we are looking for an experienced Account Manager to join the squad and keep the great things coming. Want to learn more or apply? #YYC #Hiring #YYCJobs

https://t.co/X4xidPayTD https://t.co/C34B8FkFol
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, September 22nd, 2018 at 10:38pm
GRANDE PRAIRIE. People partner with people they like and trust. That’s why it’s so important for us to spend time with folks educating them about our firm and industry and networking with them in a casual setting. If you want to come to one of our sessions, attend our networking event or have a one on one session with our CEO, reach out. Here are the links to register for all the events this week.

Wed Sept 26 - Join us at Earls to hang out with our team. Always great to see our friends and make new connections.

https://lnkd.in/g-h2Wg6

Thurs Sept 27 - Art and Science of Marketing. If you want to learn the basics of how to put together a marketing plan that drives results this session is perfect for you.

9 am: https://lnkd.in/gKsQCwt

11:30 am: https://lnkd.in/gAiTwcw

2 pm: https://lnkd.in/g8p3M2B
William Joseph Communications
William Joseph CommunicationsSaturday, September 22nd, 2018 at 9:02am
William Joseph Communications
William Joseph Communications
William Joseph Communications added 13 new photos.Saturday, September 22nd, 2018 at 8:59am
Thank you for everyone for coming out to Ryan’s Roundup at Louis’. It was an honour to be a part of the centennial celebrations!
William Joseph Communications
William Joseph CommunicationsFriday, September 21st, 2018 at 1:09pm
Apparently we have a new employee! Seems pretty loyal!!!
William Joseph Communications
William Joseph CommunicationsThursday, September 20th, 2018 at 4:54pm
Our client – Excir Works – is being featured tonight on the season premier of Dragons’ Den! Their innovative process helps companies monetize their electronic waste by quickly, safely and selectively extracting gold from their e-waste, essentially helping solve one of the biggest challenges facing recycling today.

The premier starts at 8pm sharp on CBC. Trust us, you won’t want to miss this.

https://artsandscience.usask.ca/news/articles/2691/Chemistry_professor_to_make_pitch_during_Dragons_Den_season_

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