William Joseph Communications

Managing Your Personal Brand Online

Entrepreneurs have a unique challenge when it comes to their brand management. Their personal brand and their business’ brand are inextricably linked, which offers both opportunity and challenges. At it’s best, engaging online gives entrepreneurs an easy outlet to engage with current and potential clients. At it’s worst, it can be a platform that tarnishes your reputation and destroys your brand image.

Managing your brand online can be very simple, so long as you have a strategy. Below we’ve gathered some easy tips to ensure that your brand is best represented online.

  1. Google Yourself

No, it’s not vain; it’s a necessary step to research your online brand identity. Google is the tool that potential clients will initially use to get to know you and your business better. So make sure that you do your research and figure out how people are engaging with your business online. This will highlight any problem areas you may have in managing your brand. Do this regularly and you’ll be able to better understand how people are interacting with your brand.

  1. Build Meaningful Relationships

Using social media tools is the easiest and most effective way to spread your brand. Engage with clients on social platforms, such as LinkedIn, Twitter, and Facebook. Develop content for a blog that positions yourself as a knowledgeable source of information in your industry. Reply quickly and thoughtfully to criticisms and reviews, and always maintain a level head when engaging with your clients. The relationships that you will build online will ultimately define your brand, so ensure you are building meaningful ones.

  1. Stick To Your Guns

It’s easy to muddle your brand image online. Unfocused content or a few reactionary tweets to negative reviews of your business will tarnish your brand for months. The best way to combat this is to stick to your core values. Ensure that you engage online in a way that builds your brands reputation, and positions yourself in a way that is consistent with your brand values. Staying consistent, and reinforcing your core values will go a long way to building your online brand.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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