William Joseph Communications

Managing Your Personal Brand Online

Entrepreneurs have a unique challenge when it comes to their brand management. Their personal brand and their business’ brand are inextricably linked, which offers both opportunity and challenges. At it’s best, engaging online gives entrepreneurs an easy outlet to engage with current and potential clients. At it’s worst, it can be a platform that tarnishes your reputation and destroys your brand image.

Managing your brand online can be very simple, so long as you have a strategy. Below we’ve gathered some easy tips to ensure that your brand is best represented online.

  1. Google Yourself

No, it’s not vain; it’s a necessary step to research your online brand identity. Google is the tool that potential clients will initially use to get to know you and your business better. So make sure that you do your research and figure out how people are engaging with your business online. This will highlight any problem areas you may have in managing your brand. Do this regularly and you’ll be able to better understand how people are interacting with your brand.

  1. Build Meaningful Relationships

Using social media tools is the easiest and most effective way to spread your brand. Engage with clients on social platforms, such as LinkedIn, Twitter, and Facebook. Develop content for a blog that positions yourself as a knowledgeable source of information in your industry. Reply quickly and thoughtfully to criticisms and reviews, and always maintain a level head when engaging with your clients. The relationships that you will build online will ultimately define your brand, so ensure you are building meaningful ones.

  1. Stick To Your Guns

It’s easy to muddle your brand image online. Unfocused content or a few reactionary tweets to negative reviews of your business will tarnish your brand for months. The best way to combat this is to stick to your core values. Ensure that you engage online in a way that builds your brands reputation, and positions yourself in a way that is consistent with your brand values. Staying consistent, and reinforcing your core values will go a long way to building your online brand.

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Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

https://t.co/Ph6oeCStqx
Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

https://t.co/vvn5Bj2MpD
Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

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