William Joseph Communications

Infusing your Brand Into your Work Space

When you walk into someone’s home, you quickly get a feel for the type of person they are.  Maybe they have a bohemian vibe about them, or a certain level of sophistication. Maybe you can sense that they’re really uptight, or maybe just the opposite – they’re a bit sloppy and neglectful.

The point is, physical environments tell us a lot about the person – or the company – that inhabits them, and anyone that pays a visit gets an immediate and lasting impression from it.

So what kind of impression does your place of business make? Does your work space align with your brand? It should, and here’s why:

Branded environments improve productivity, and subsequently, increase profits.

An article on www.brandquarterly.com states that branded office spaces increase productivity by up to 20%, and in 2014, Fortune magazine reported that disengaged employees cost businesses in North America a staggering $550 billion each year. So what’s the correlation?

Think of it this way: in order for your brand to be powerful, it has to resonate with people deeply and on various levels, and in order for it to resonate with people your brand has be believable at all touch points – including your work space. If your work environment is out of alignment with your brand, your brand loses credibility – not just with customers, but also with your employees. You want and need your people to feel invested in your brand, because when they do, they perform better, and there are no greater ambassadors for your brand than the people who work for you.

Branded environments improve customer satisfaction.

Your business’s physical environment has the same effect on customers and clients as it does on your employees. If what they see when they visit you doesn’t line up with the values and image your brand is meant to convey, you’re brand is going to lose credibility. If you walked into a cleaning company’s office space and saw that it was cluttered and filthy, would you hire them to clean your home? Probably not. When your company’s work space aligns with what your customers or clients expect, it creates a level of comfort and confidence that drives engagement and promotes good will.

Branded environments are an extension of your corporate identity.

You spent a lot of time, energy and money creating your company’s visual identity – creating the perfect logo, choosing corporate colours, etc. and incorporating that identity wherever customers or clients engage with you – on your website, in your advertising, on your business cards and letterhead. Shouldn’t your work space get the same attention? If you neglect to brand your work environment, you’re missing a major opportunity to reinforce your brand. And it doesn’t just apply to offices. Retail shops too need to align with their corporate identity to create brand equity, and the best brands make every effort to nail it. There’s big difference between Starbucks and the Tim Horton’s down the street, even though both stores basically sell the same thing, right?

How do you infuse your brand into your work space?

There are some basics that you need to cover when branding your work environment, and the place to start is making sure your corporate identity is infused in the space. Going back to the coffee shop example, it would be strange to walk into a Tim Horton’s and see pink walls and a bunch of blue couches, wouldn’t it? Point being, choose furniture and colours that match up with the corporate identity you worked hard to establish.

Beyond that, think about your corporate values and mission, and consider ways you can reflect that in your space as well.  Is your company passionate about kids? You’ll want to have bright primary colours and a rather playful space to work in. Are you about environmentalism? Eco materials, natural light and probably a good number of large live plants would be in order. At William Joseph, we have a great collection of artwork that helps give our space a lot of creative energy. And don’t be afraid to get your people involved. Ask them what they feel the space should include and incorporate what you can. Giant companies like Google and Dell have famously created some of the most incredible work places in the world, largely based on what employees have said they want and need in the space.

Have you seen our office spaces? Come on by for a visit and lets talk more about what work place branding is all about.

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

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