William Joseph Communications

Full-Service Agency vs. Specialty Shop

When looking to hire a marketing agency, one major question comes to mind: do you hire a full-service advertising agency, or a specialty firm? While this decision is fundamentally based on your business needs, you should consider whether you are looking to fix one piece of your marketing pie, or if you are in search of a “one stop shop” which offers fully-integrated solutions.

If you’re looking for a fully-integrated and synergized marketing solution, a full-service ad agency is your best bet. As the marketing sphere can be highly saturated and hard to navigate, particularly when it comes to Energy, it’s imperative that you to make an informed decision about where you invest your marketing dollars. Given the oil and gas industry is on the upswing, the right investment now will prove rewarding in the coming days, months and years. So, what makes for the “right investment,” and what makes full-service advertising agencies different?

 

Full-Service Advertising Agency: A complete service, fully-integrated marketing agency which is adept at handling all marketing and advertising requirements that you, your brand or your business may have in-house. From strategy and branding to event management and creative, advertising agencies aim to translate your corporate identity through a wide range of mediums to successfully promote your business. In other words, they offer a complete solution.
Specialty Expert: Advertising specialists, such as a firm which specializes in video production or Search Engine Optimization (SEO), are highly focused agencies with streamlined capabilities, and which are experts in their respective area(s). They are generally slightly smaller than full-service agencies and do not offer fully-integrated marketing solutions; however, they have precise expertise in their given field as they have a smaller focus than a full-service ad agency.


So, what are some of the benefits of employing a full-service advertising agency versus a specialty expert?

 

Industry Knowledge: If you think the reason you’re not generating enough leads is due to your lack of SEO, you’re likely to approach an SEO specialist. But, what if the issue is something other than your SEO? What if your brand’s primary issue is misdiagnosed solely because the specialist agency cannot provide other solutions? Consider this – specialists have an in-depth understanding of a specific, limited area. Agencies which have experience dealing with a larger range of industry segments are likely to have a broader and, in a sense, greater understanding of the industry as a whole. Given the dynamic nature of the oil and gas industry, a greater understanding is a major advantage.

It’s important to look at the very foundation of your business and use it as a basis for developing in-depth brand, insights and tactical recommendations. In other words, don’t misdiagnose. Find an agency who’s expertise allows them to conduct thorough research and analysis to help determine the challenge, and overcome it.

One Point of Contact: Unlike specialty agencies where you may have separate contacts for your SEO strategy, video production, PR, web design and so on, full-service agencies are your one-stop-marketing-shop. Employing a full-service ad agency means you will have a designated Account Manager who will be your one point of contact for all questions, concerns or praises. Looking to develop a brand strategy, targeted SEO, plan a photoshoot, and anything and everything in between? Your Account Manager will be your business representative, and will work within the highly qualified team of strategists, programmers, copywriters and creative suite to build and implement strategic campaigns that connect with your audience at every stage of your project.

Cohesive Strategy: Full-service ad agencies are in constant communication between departments and Account Managers. That means that each team member that touches your project has a detailed understanding of your brand and what other marketing initiatives you’re currently pursuing. They will also have access to your brand and insights documents, allowing them to ensure consistent branding and key messaging across all forms of marketing. Efficiency at its finest, saving you both time and money.

Cost-Savings: While specialty agencies may appear less expensive than full-service agencies, this is a common misconception. Full-service agencies almost always offer competitive pricing models, with the option to “bundle” marketing services together depending on the level and depth of your project needs.

To have value, marketing must drive performance. While strong individually, teams are stronger together. Having an experienced partner that allows you to conquer challenges and achieve your boldest ambitions is essential to rising above and standing out in an industry inundated with competition.

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Thursday, September 20th, 2018 at 8:24am
Next week, Ryan is taking Grande Prairie by storm! Hosting Ryan's Roundup on Wednesday, as well as giving "The Art and Science of Marketing" at 3 times on Thursday, September 27th - 9 am, 11:30 am and 2 pm. No charge to attend, but space is limited! #YQU

https://t.co/OCyLBUTRcI https://t.co/QwJRRU4mom
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Wednesday, September 19th, 2018 at 1:50pm
Next Wednesday, Ryan's Roundup is hitting Grande Prairie!

Come join WJ Grande Prairie for a night of networking - meet new connections and catch up with old friends! Click the link below to register your spot. #YQU #YQUEvents #Networking

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Tuesday, September 18th, 2018 at 10:11am
Just when you think you've gotten a grasp on how to market to Millennials, a new generation has reared its head - Generation Z! This week's blog gives a prelim run-down as to how you can tailor your marketing efforts to appeal to tech-savvy Gen-Z's. #YYC
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Thursday, September 13th, 2018 at 1:48pm
Guess what? We are hiring, again! Team WJ is growing, and fast, and we are looking for an experienced Account Manager to join the squad and keep the great things coming. Want to learn more or apply? #YYC #Hiring #YYCJobs

https://t.co/X4xidPayTD https://t.co/C34B8FkFol
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, September 22nd, 2018 at 10:38pm
GRANDE PRAIRIE. People partner with people they like and trust. That’s why it’s so important for us to spend time with folks educating them about our firm and industry and networking with them in a casual setting. If you want to come to one of our sessions, attend our networking event or have a one on one session with our CEO, reach out. Here are the links to register for all the events this week.

Wed Sept 26 - Join us at Earls to hang out with our team. Always great to see our friends and make new connections.

https://lnkd.in/g-h2Wg6

Thurs Sept 27 - Art and Science of Marketing. If you want to learn the basics of how to put together a marketing plan that drives results this session is perfect for you.

9 am: https://lnkd.in/gKsQCwt

11:30 am: https://lnkd.in/gAiTwcw

2 pm: https://lnkd.in/g8p3M2B
William Joseph Communications
William Joseph CommunicationsSaturday, September 22nd, 2018 at 9:02am
William Joseph Communications
William Joseph Communications
William Joseph Communications added 13 new photos.Saturday, September 22nd, 2018 at 8:59am
Thank you for everyone for coming out to Ryan’s Roundup at Louis’. It was an honour to be a part of the centennial celebrations!
William Joseph Communications
William Joseph CommunicationsFriday, September 21st, 2018 at 1:09pm
Apparently we have a new employee! Seems pretty loyal!!!
William Joseph Communications
William Joseph CommunicationsThursday, September 20th, 2018 at 4:54pm
Our client – Excir Works – is being featured tonight on the season premier of Dragons’ Den! Their innovative process helps companies monetize their electronic waste by quickly, safely and selectively extracting gold from their e-waste, essentially helping solve one of the biggest challenges facing recycling today.

The premier starts at 8pm sharp on CBC. Trust us, you won’t want to miss this.

https://artsandscience.usask.ca/news/articles/2691/Chemistry_professor_to_make_pitch_during_Dragons_Den_season_

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