William Joseph Communications

In their own Words - Bryce McKenzie, Account Director

Meet William Joseph’s Calgary Account Director, Bryce McKenzie. As WJ’s resident farm boy, Bryce is no stranger to hard work, and is always ready to roll up his sleeves to get his hands dirty when needed. When this cool-as-a-cucumber guy isn’t working hard to complete the most difficult of marketing challenges for his clients, Bryce enjoys playing hockey or having a cold one with the boys. Read on to find out more about our quick-witted Account Director, including why he thinks WJ does it best, and why he’s known as “Captain Pun”.

1) How did you end up in your current role?

I was working at WJ for about 2 years, and then was promoted to Account Director last year.

2) What is your favorite part about your job?

Getting to work with a fun group of people on the WJ side, and then working with all different kinds of clients and learning about their businesses on the client side.

3) You have worked on both the client and agency sides of the coin. What would you say is the overarching difference between the two?

When I worked on the client side, I would go to bed at night thinking about one marketing plan. At an agency, you go to bed thinking and worrying about 20 different plans.

4) And on the flip side, what do both sides have in common?

Both have a team aspect. Whether you are working on the client side or the agency side, both sides are working together to achieve the same goal.

5) What is the one challenge you have found yourself facing time and time again managing your accounts, and how do solve the issue?

Budget is always going to be the biggest challenge. It’s always hard trying to match the client’s goals and expectations with their budget. It’s difficult though because I think a lot of the time, people don’t know or realize what things cost, not just in terms of the agency costs, but in terms of buying ad space and things like that. I think the best way to avoid problems is to just be transparent, in general. Try to give as much education to the client as possible about all the costs that will be associated throughout the entire project, from start to finish.

6) What do you think is different about the WJ account managing process as opposed to other agencies?

I think other agencies have separate people doing individual things that we as account managers at WJ do all ourselves. This is beneficial because this way, nothing gets lost in communication, we always know exactly what is going on, where projects are at and all that. We have all the information at all times, so there are less hold-ups and less confusion.

7) Which part of the WJ process do you believe provides the most value?

No matter what the project is, how big or small, we always take the time to get to know everything we can about that company or business. For example, if we get a contract in to do a brochure, our goal isn’t just to make that brochure look cool or pretty or whatever, without doing research. We take the time to look into the business, figure out their values, goals and finish with a product that not lonely looks great, but is also of substance.

8) When you consider the WJ brand identity, which aspect do you relate to the most personally?

 Hmm.. probably collaboration. I’ve always liked working on a team, and worked better with a team. With a group, you are able to get different ideas from different minds, that you might not have thought of if you were just working on your own. I’m also able to learn from clients, figuring out what their pain points are, and then apply that down the road for different projects. Collaboration can be a really good learning technique in a lot of ways.

9) Describe your most prolific attribute in terms of your job.

 My temperament. No matter what happens, crisis or not, I try to just stay calm and cool no matter what, and just try and find a solution to the problem.

10) What values do you find most important in running a business?

 Honesty and integrity, just because I think when it comes to business, people are attracted to people who share the same values as they do. If you start to run your business doing shady things, you will attract shady people. You want to put out what you are looking to bring in.

 11) If you had to guess what word your co-workers would use to describe you, what would it be?

 Oh man, I don’t know. In-control?

Interviewers note: When asking around the office, the following descriptions of Bryce were expressed by his colleagues: Reliable, professional, “snickers” (a reference to Bryce’s trademark laugh), flexible, committed, “Captain Pun” (due to his constant wisecracks), laconic, funny but monotone.

 12) Everyone at the WJ office is well aware by now that you are able to quote even the most obscure movie lines. What movie do you think best describes the culture at WJ?

Something with a lot of personalities, with a lot of strong characters all in one place. Because we have such an assortment of people, the off-the-wall creative people, the web people who speak their own language, then strategy and accounts who speak a whole other language and come from a more business background…. Maybe X-Men?

Connect with Bryce on LinkedIn.

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
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William Joseph CommunicationsThursday, January 17th, 2019 at 12:15am
Saskatoon are you ready to start fresh this January? Join Account Manager Preston Cicchine this Thursday, January 17th for a WJU Art & Science of Marketing session!

The Art of Marketing Science seminar provides a clear understanding of how to develop and implement a marketing plan. Areas of discussion include research, strategic planning, brand development, tactical implementation and the importance of measurement. Join us at 11:30am for the informative and innovative session. Attendance is free but space is limited, so be sure to reserve a spot while they last!

https://www.eventbrite.ca/e/the-art-and-science-of-marketing-tickets-51881658437
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William Joseph CommunicationsTuesday, January 15th, 2019 at 5:25pm
Despite learning from the ongoing ebbs and flows of the economy, businesses always seem to fall into a pattern of cutting their marketing budgets when times get tough. While cutting excess spending to keep afloat is crucial during tough times, research (and experience) has shown us that cutting all marketing initiatives will do more harm than good in the long run.

Times are tough. Learn how to use marketing effectively to help your bottom line rather than hurt it.
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Due to super high demand we have added a third session for business owners on branding and marketing in Grande Prairie this Wednesday, January 16 at 3 pm. Please rsvp to secure your spot!

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