William Joseph Communications

In their own Words - Bryce McKenzie, Account Director

Meet William Joseph’s Calgary Account Director, Bryce McKenzie. As WJ’s resident farm boy, Bryce is no stranger to hard work, and is always ready to roll up his sleeves to get his hands dirty when needed. When this cool-as-a-cucumber guy isn’t working hard to complete the most difficult of marketing challenges for his clients, Bryce enjoys playing hockey or having a cold one with the boys. Read on to find out more about our quick-witted Account Director, including why he thinks WJ does it best, and why he’s known as “Captain Pun”.

1) How did you end up in your current role?

I was working at WJ for about 2 years, and then was promoted to Account Director last year.

2) What is your favorite part about your job?

Getting to work with a fun group of people on the WJ side, and then working with all different kinds of clients and learning about their businesses on the client side.

3) You have worked on both the client and agency sides of the coin. What would you say is the overarching difference between the two?

When I worked on the client side, I would go to bed at night thinking about one marketing plan. At an agency, you go to bed thinking and worrying about 20 different plans.

4) And on the flip side, what do both sides have in common?

Both have a team aspect. Whether you are working on the client side or the agency side, both sides are working together to achieve the same goal.

5) What is the one challenge you have found yourself facing time and time again managing your accounts, and how do solve the issue?

Budget is always going to be the biggest challenge. It’s always hard trying to match the client’s goals and expectations with their budget. It’s difficult though because I think a lot of the time, people don’t know or realize what things cost, not just in terms of the agency costs, but in terms of buying ad space and things like that. I think the best way to avoid problems is to just be transparent, in general. Try to give as much education to the client as possible about all the costs that will be associated throughout the entire project, from start to finish.

6) What do you think is different about the WJ account managing process as opposed to other agencies?

I think other agencies have separate people doing individual things that we as account managers at WJ do all ourselves. This is beneficial because this way, nothing gets lost in communication, we always know exactly what is going on, where projects are at and all that. We have all the information at all times, so there are less hold-ups and less confusion.

7) Which part of the WJ process do you believe provides the most value?

No matter what the project is, how big or small, we always take the time to get to know everything we can about that company or business. For example, if we get a contract in to do a brochure, our goal isn’t just to make that brochure look cool or pretty or whatever, without doing research. We take the time to look into the business, figure out their values, goals and finish with a product that not lonely looks great, but is also of substance.

8) When you consider the WJ brand identity, which aspect do you relate to the most personally?

 Hmm.. probably collaboration. I’ve always liked working on a team, and worked better with a team. With a group, you are able to get different ideas from different minds, that you might not have thought of if you were just working on your own. I’m also able to learn from clients, figuring out what their pain points are, and then apply that down the road for different projects. Collaboration can be a really good learning technique in a lot of ways.

9) Describe your most prolific attribute in terms of your job.

 My temperament. No matter what happens, crisis or not, I try to just stay calm and cool no matter what, and just try and find a solution to the problem.

10) What values do you find most important in running a business?

 Honesty and integrity, just because I think when it comes to business, people are attracted to people who share the same values as they do. If you start to run your business doing shady things, you will attract shady people. You want to put out what you are looking to bring in.

 11) If you had to guess what word your co-workers would use to describe you, what would it be?

 Oh man, I don’t know. In-control?

Interviewers note: When asking around the office, the following descriptions of Bryce were expressed by his colleagues: Reliable, professional, “snickers” (a reference to Bryce’s trademark laugh), flexible, committed, “Captain Pun” (due to his constant wisecracks), laconic, funny but monotone.

 12) Everyone at the WJ office is well aware by now that you are able to quote even the most obscure movie lines. What movie do you think best describes the culture at WJ?

Something with a lot of personalities, with a lot of strong characters all in one place. Because we have such an assortment of people, the off-the-wall creative people, the web people who speak their own language, then strategy and accounts who speak a whole other language and come from a more business background…. Maybe X-Men?

Connect with Bryce on LinkedIn.

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Monday, March 18th, 2019 at 11:50am
We're so happy to work with incredible organizations such as @ChoirsRedDeer and it looks like the feeling is mutual. Thanks for the kind words!

Learn more about the brand we created for CRD! https://t.co/kQFDDd8ktZ https://t.co/P2bjUcSien
wj_agency photo
Sunday, March 17th, 2019 at 7:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky https://t.co/JEf2wmdTuG wj_agency photo
Thursday, March 14th, 2019 at 12:01pm
Senior Strategist Erin will be in Grande Prairie on March 19, 11:30AM for her Marketing for Non-Profits sesh.

https://t.co/W7jBdOhYN2 https://t.co/Q5O6dfuUqT
Wednesday, March 13th, 2019 at 2:25pm
Ryan's Roundup is coming to #YXE! Join us for a night of good times filled with drinks and networking at @HudsonsPub from 4-6PM on March 15th - let's start those St. Patrick's Day celebrations early! https://t.co/uDZRbDsld3 https://t.co/uKDjjVMw3s wj_agency photo
Monday, March 11th, 2019 at 1:16pm
March 19th at 11:30 am. #GrandePrairie, our Marketing for Non-Profits WJU session is coming to you! Learn how to make your non-profit stand up and stand out. https://t.co/W7jBdOhYN2


William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, March 18th, 2019 at 2:23pm
We're so happy to work with incredible organizations such as Choirs Red Deer and it looks like the feeling is mutual. Thanks for the kind words!

Check out the link to learn more about the brand we created for CRD!

William Joseph Communications
William Joseph CommunicationsSunday, March 17th, 2019 at 10:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:34pm
A big shout out to everyone that came out tonight to Ryan’s Roundup in Saskatoon. Let’s keep the spirit alive and do it again! Good folks make the world go round!
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:33pm
Over a year ago our branding and marketing strategy work started for Excel Health. Tonight, all our hard work takes centre stage at the grand opening. Congrats to such a visionary group of individuals on building such an amazing clinic.
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 3:09pm
We got into the St.Patrick’s Day spirit a couple days early at the office!


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