William Joseph Communications

In their own Words - Bryce McKenzie, Account Director

Meet William Joseph’s Calgary Account Director, Bryce McKenzie. As WJ’s resident farm boy, Bryce is no stranger to hard work, and is always ready to roll up his sleeves to get his hands dirty when needed. When this cool-as-a-cucumber guy isn’t working hard to complete the most difficult of marketing challenges for his clients, Bryce enjoys playing hockey or having a cold one with the boys. Read on to find out more about our quick-witted Account Director, including why he thinks WJ does it best, and why he’s known as “Captain Pun”.

1) How did you end up in your current role?

I was working at WJ for about 2 years, and then was promoted to Account Director last year.

2) What is your favorite part about your job?

Getting to work with a fun group of people on the WJ side, and then working with all different kinds of clients and learning about their businesses on the client side.

3) You have worked on both the client and agency sides of the coin. What would you say is the overarching difference between the two?

When I worked on the client side, I would go to bed at night thinking about one marketing plan. At an agency, you go to bed thinking and worrying about 20 different plans.

4) And on the flip side, what do both sides have in common?

Both have a team aspect. Whether you are working on the client side or the agency side, both sides are working together to achieve the same goal.

5) What is the one challenge you have found yourself facing time and time again managing your accounts, and how do solve the issue?

Budget is always going to be the biggest challenge. It’s always hard trying to match the client’s goals and expectations with their budget. It’s difficult though because I think a lot of the time, people don’t know or realize what things cost, not just in terms of the agency costs, but in terms of buying ad space and things like that. I think the best way to avoid problems is to just be transparent, in general. Try to give as much education to the client as possible about all the costs that will be associated throughout the entire project, from start to finish.

6) What do you think is different about the WJ account managing process as opposed to other agencies?

I think other agencies have separate people doing individual things that we as account managers at WJ do all ourselves. This is beneficial because this way, nothing gets lost in communication, we always know exactly what is going on, where projects are at and all that. We have all the information at all times, so there are less hold-ups and less confusion.

7) Which part of the WJ process do you believe provides the most value?

No matter what the project is, how big or small, we always take the time to get to know everything we can about that company or business. For example, if we get a contract in to do a brochure, our goal isn’t just to make that brochure look cool or pretty or whatever, without doing research. We take the time to look into the business, figure out their values, goals and finish with a product that not lonely looks great, but is also of substance.

8) When you consider the WJ brand identity, which aspect do you relate to the most personally?

 Hmm.. probably collaboration. I’ve always liked working on a team, and worked better with a team. With a group, you are able to get different ideas from different minds, that you might not have thought of if you were just working on your own. I’m also able to learn from clients, figuring out what their pain points are, and then apply that down the road for different projects. Collaboration can be a really good learning technique in a lot of ways.

9) Describe your most prolific attribute in terms of your job.

 My temperament. No matter what happens, crisis or not, I try to just stay calm and cool no matter what, and just try and find a solution to the problem.

10) What values do you find most important in running a business?

 Honesty and integrity, just because I think when it comes to business, people are attracted to people who share the same values as they do. If you start to run your business doing shady things, you will attract shady people. You want to put out what you are looking to bring in.

 11) If you had to guess what word your co-workers would use to describe you, what would it be?

 Oh man, I don’t know. In-control?

Interviewers note: When asking around the office, the following descriptions of Bryce were expressed by his colleagues: Reliable, professional, “snickers” (a reference to Bryce’s trademark laugh), flexible, committed, “Captain Pun” (due to his constant wisecracks), laconic, funny but monotone.

 12) Everyone at the WJ office is well aware by now that you are able to quote even the most obscure movie lines. What movie do you think best describes the culture at WJ?

Something with a lot of personalities, with a lot of strong characters all in one place. Because we have such an assortment of people, the off-the-wall creative people, the web people who speak their own language, then strategy and accounts who speak a whole other language and come from a more business background…. Maybe X-Men?

Connect with Bryce on LinkedIn.

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Thursday, November 15th, 2018 at 7:44am
Good news just keeps coming! Our queen of organization, Kayla Gavan, has recently been promoted to Account Manager! We're so excited for this rising star to continue growing her career with us. Congrats Kayla! #YYC https://t.co/T5ar3oNNMM wj_agency photo
Tuesday, November 13th, 2018 at 2:51pm
An Annual Report, at its heart, is a story - one that exists to communicate past years’ performance in an authentic but compelling, confident and inspiring manner. Learn more about why an Annual report is an effective marketing tool: https://t.co/FhlxnsvmH4
Tuesday, November 13th, 2018 at 6:19am
Hey #YYC, have you voted on #Calgary2026 yet? This is an important decision that affects our city either way! Polling stations are open 8AM - 8PM - find your designated station at: https://t.co/xSZHascXwj
Monday, November 12th, 2018 at 1:47pm
We worked closely with Meridian Developments to bring to life Escala - a new one-of-a-kind building that encompasses the style, sophistication and culture of Saskatoon’s Broadway Avenue and scenic river valley area. https://t.co/b846CAwR4n
Friday, November 9th, 2018 at 3:09pm
Our team at William Joseph just keeps growing! We’d like to introduce you to our new Content Writer - Andrea Mihalik! Learn about Andrea and the rest of our team on our website! https://t.co/RufoFQrFtV https://t.co/RLvIuBEdx4 wj_agency photo


William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, November 15th, 2018 at 10:39am
Good news just keeps coming! Our queen of organization, Kayla Gavan, has recently been promoted to Account Manager! We're so excited for this rising star to continue growing her career with us. Congrats Kayla!
William Joseph Communications
William Joseph CommunicationsWednesday, November 14th, 2018 at 10:17pm
Our first client in Saskatoon was the YWCA almost a decade ago. Today we got a tour to see that some of our creative is still in use! It was also bring your kid to work day at the Y so couldn’t help but help snap a pic of this cutie!
William Joseph Communications
William Joseph CommunicationsWednesday, November 14th, 2018 at 5:29pm
Happy birthday to the one and only Preston! Hope your day is even better than that donut!
William Joseph Communications
William Joseph CommunicationsTuesday, November 13th, 2018 at 5:47pm
In the name of transparency, every publicly-traded company must put out an Annual Report. It’s a way for them to divulge crucial information to shareholders and ensure a formalized source of communication is accessible to the public. Annual Reports are valuable tools investors utilize to make informed decisions about potential investments. For publicly-traded companies, they are not only a necessity, they are critical.

But what if your business is not public? Perhaps you’re a small business owner or run a non-profit organization. While you’re not legally required to do so, producing an Annual Report can prove to be an invaluable marketing tool. Here’s why:
William Joseph Communications
William Joseph CommunicationsMonday, November 12th, 2018 at 4:12pm
At WJ we work closely with our clients to not only make their vision a reality, but create something they didn't even imagine possible.

Recently, WJ worked with Meridian Development to launch the branding of their newest property, Escala - a new one-of-a-kind building that encompasses the style, sophistication and culture of Saskatoon’s Broadway Avenue and scenic river valley area.

We developed a brand, website and multiple marketing materials that speak to the nature of Escala and would speak volumes about the luxury and high-quality living it offers.

Click to learn more about our work with Meridian!


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