William Joseph Communications

Digital Trends for Businesses in 2017

As businesses gear up for a new year, a look at digital marketing trends can help inform your marketing strategy and up your digital game. Now, more than ever before, the way businesses connect with their customers online can mean the difference between a long-lasting relationship or a one-click stand. We’ve included our five favourite digital trends that we think can be most easily adopted by businesses big and small. By adding the following trends to your list of New Year’s resolutions this year, you’ll help maximize your marketing initiatives and streamline your strategy.

Video Takes Centre Stage

One of the biggest digital trends this year is an emphasis on video content. Video is one of the most captivating and powerful ways to grab your audience’s attention and keep it. In the past few years, the rise in popularity of video on social media platforms – think Snapchat and your video-heavy Facebook newsfeed – not to mention the sheer dominance of YouTube, proves that video is here to stay. Businesses who haven’t yet dabbled in video content have a world of opportunity at their lens. As always, strategy and consistency is key. Marketing agencies, like William Joseph can help clients establish a digital presence through video that is on-brand and consistent with their business goals and objectives.

Live-Streaming

Consumers crave authentic connection, and live-streaming allows businesses to create engaging, interactive experiences with their customers. New and improved live-streaming technologies combined with faster connection speeds make live-streaming more accessible to all.  Platforms like Facebook Live and Periscope make it easy for businesses to go live, whether it’s to announce a new business initiative, promo or product launch. With enhanced interaction at the forefront of your strategy, consider live-streaming to increase user engagement while creating an experience that looks and feels authentic.

Content Is King

In the realm of marketing, content reigns supreme. An emphasis on bigger and better content in 2017 is paramount to a successful digital strategy. With attention spans on the decline, a need for dense, creative content is what will set your content strategy apart. To establish yourself as an industry leader, you first need to be a thought leader – not always an easy task in an oversaturated market of brands all vying for a piece of the pie. Focus on the quality of your content over quantity. Don’t blast your audience with generic messaging; keep your content informative, relevant and engaging. Time is money, and the longer you can hold your viewer’s attention with captivating content, the better.

Email Renaissance

Email and newsletter subscriptions are one of the most powerful metrics for measuring the success of your content marketing strategy.  Targeting specific user actions through marketing automation makes it easier than ever to create customized, relevant e-newsletters to grow your audience base and build brand loyalty. Move away from generic email content and towards content that creates compelling customer experiences. E-newsletters can become your most influential marketing tool when used strategically. Give your emails the attention they deserve and watch your subscription list rise.

Big Data

With an influx of consumer data on-hand, it’s easy for marketing strategists to focus on right-time metrics. We know on what day and during what times users are most active, and a trend this year will be an emphasis on data-driven marketing strategies. Connecting with your customers when they’re most active online ensures that you’re maximizing the exposure of your marketing spend. Data visualization tools can also help you understand and make the most of an often overwhelming supply of data. Tools like Tableau and Raw will help you visualize the metrics that mean the most to your business and can help position your business for success. Enlisting the help of experienced data technicians will help you make sense of your metrics. Developing a marketing strategy that takes into consideration the data surrounding your consumers’ behaviour will ensure your strategy is strong and help bring you success.

Today’s technologies create endless possibilities to connect with your customers through strong, strategic digital marketing campaigns. Knowing where to begin can be a challenge, but aligning with marketing professionals who are well-versed with the latest technologies can help your business achieve its goals. We think these five digital marketing trends can be easily adopted to help you build a successful strategy. The team at William Joseph is ready to tackle your marketing challenges and help position your business for success. We can’t wait to see what the new year holds.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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