William Joseph Communications

Digital Trends for Businesses in 2017

As businesses gear up for a new year, a look at digital marketing trends can help inform your marketing strategy and up your digital game. Now, more than ever before, the way businesses connect with their customers online can mean the difference between a long-lasting relationship or a one-click stand. We’ve included our five favourite digital trends that we think can be most easily adopted by businesses big and small. By adding the following trends to your list of New Year’s resolutions this year, you’ll help maximize your marketing initiatives and streamline your strategy.

Video Takes Centre Stage

One of the biggest digital trends this year is an emphasis on video content. Video is one of the most captivating and powerful ways to grab your audience’s attention and keep it. In the past few years, the rise in popularity of video on social media platforms – think Snapchat and your video-heavy Facebook newsfeed – not to mention the sheer dominance of YouTube, proves that video is here to stay. Businesses who haven’t yet dabbled in video content have a world of opportunity at their lens. As always, strategy and consistency is key. Marketing agencies, like William Joseph can help clients establish a digital presence through video that is on-brand and consistent with their business goals and objectives.


Consumers crave authentic connection, and live-streaming allows businesses to create engaging, interactive experiences with their customers. New and improved live-streaming technologies combined with faster connection speeds make live-streaming more accessible to all.  Platforms like Facebook Live and Periscope make it easy for businesses to go live, whether it’s to announce a new business initiative, promo or product launch. With enhanced interaction at the forefront of your strategy, consider live-streaming to increase user engagement while creating an experience that looks and feels authentic.

Content Is King

In the realm of marketing, content reigns supreme. An emphasis on bigger and better content in 2017 is paramount to a successful digital strategy. With attention spans on the decline, a need for dense, creative content is what will set your content strategy apart. To establish yourself as an industry leader, you first need to be a thought leader – not always an easy task in an oversaturated market of brands all vying for a piece of the pie. Focus on the quality of your content over quantity. Don’t blast your audience with generic messaging; keep your content informative, relevant and engaging. Time is money, and the longer you can hold your viewer’s attention with captivating content, the better.

Email Renaissance

Email and newsletter subscriptions are one of the most powerful metrics for measuring the success of your content marketing strategy.  Targeting specific user actions through marketing automation makes it easier than ever to create customized, relevant e-newsletters to grow your audience base and build brand loyalty. Move away from generic email content and towards content that creates compelling customer experiences. E-newsletters can become your most influential marketing tool when used strategically. Give your emails the attention they deserve and watch your subscription list rise.

Big Data

With an influx of consumer data on-hand, it’s easy for marketing strategists to focus on right-time metrics. We know on what day and during what times users are most active, and a trend this year will be an emphasis on data-driven marketing strategies. Connecting with your customers when they’re most active online ensures that you’re maximizing the exposure of your marketing spend. Data visualization tools can also help you understand and make the most of an often overwhelming supply of data. Tools like Tableau and Raw will help you visualize the metrics that mean the most to your business and can help position your business for success. Enlisting the help of experienced data technicians will help you make sense of your metrics. Developing a marketing strategy that takes into consideration the data surrounding your consumers’ behaviour will ensure your strategy is strong and help bring you success.

Today’s technologies create endless possibilities to connect with your customers through strong, strategic digital marketing campaigns. Knowing where to begin can be a challenge, but aligning with marketing professionals who are well-versed with the latest technologies can help your business achieve its goals. We think these five digital marketing trends can be easily adopted to help you build a successful strategy. The team at William Joseph is ready to tackle your marketing challenges and help position your business for success. We can’t wait to see what the new year holds.

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo


William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
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William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?



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