William Joseph Communications

Digital Trends for Businesses in 2017

As businesses gear up for a new year, a look at digital marketing trends can help inform your marketing strategy and up your digital game. Now, more than ever before, the way businesses connect with their customers online can mean the difference between a long-lasting relationship or a one-click stand. We’ve included our five favourite digital trends that we think can be most easily adopted by businesses big and small. By adding the following trends to your list of New Year’s resolutions this year, you’ll help maximize your marketing initiatives and streamline your strategy.

Video Takes Centre Stage

One of the biggest digital trends this year is an emphasis on video content. Video is one of the most captivating and powerful ways to grab your audience’s attention and keep it. In the past few years, the rise in popularity of video on social media platforms – think Snapchat and your video-heavy Facebook newsfeed – not to mention the sheer dominance of YouTube, proves that video is here to stay. Businesses who haven’t yet dabbled in video content have a world of opportunity at their lens. As always, strategy and consistency is key. Marketing agencies, like William Joseph can help clients establish a digital presence through video that is on-brand and consistent with their business goals and objectives.

Live-Streaming

Consumers crave authentic connection, and live-streaming allows businesses to create engaging, interactive experiences with their customers. New and improved live-streaming technologies combined with faster connection speeds make live-streaming more accessible to all.  Platforms like Facebook Live and Periscope make it easy for businesses to go live, whether it’s to announce a new business initiative, promo or product launch. With enhanced interaction at the forefront of your strategy, consider live-streaming to increase user engagement while creating an experience that looks and feels authentic.

Content Is King

In the realm of marketing, content reigns supreme. An emphasis on bigger and better content in 2017 is paramount to a successful digital strategy. With attention spans on the decline, a need for dense, creative content is what will set your content strategy apart. To establish yourself as an industry leader, you first need to be a thought leader – not always an easy task in an oversaturated market of brands all vying for a piece of the pie. Focus on the quality of your content over quantity. Don’t blast your audience with generic messaging; keep your content informative, relevant and engaging. Time is money, and the longer you can hold your viewer’s attention with captivating content, the better.

Email Renaissance

Email and newsletter subscriptions are one of the most powerful metrics for measuring the success of your content marketing strategy.  Targeting specific user actions through marketing automation makes it easier than ever to create customized, relevant e-newsletters to grow your audience base and build brand loyalty. Move away from generic email content and towards content that creates compelling customer experiences. E-newsletters can become your most influential marketing tool when used strategically. Give your emails the attention they deserve and watch your subscription list rise.

Big Data

With an influx of consumer data on-hand, it’s easy for marketing strategists to focus on right-time metrics. We know on what day and during what times users are most active, and a trend this year will be an emphasis on data-driven marketing strategies. Connecting with your customers when they’re most active online ensures that you’re maximizing the exposure of your marketing spend. Data visualization tools can also help you understand and make the most of an often overwhelming supply of data. Tools like Tableau and Raw will help you visualize the metrics that mean the most to your business and can help position your business for success. Enlisting the help of experienced data technicians will help you make sense of your metrics. Developing a marketing strategy that takes into consideration the data surrounding your consumers’ behaviour will ensure your strategy is strong and help bring you success.

Today’s technologies create endless possibilities to connect with your customers through strong, strategic digital marketing campaigns. Knowing where to begin can be a challenge, but aligning with marketing professionals who are well-versed with the latest technologies can help your business achieve its goals. We think these five digital marketing trends can be easily adopted to help you build a successful strategy. The team at William Joseph is ready to tackle your marketing challenges and help position your business for success. We can’t wait to see what the new year holds.

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Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

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Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

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Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

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