William Joseph Communications

Customer Service and Social Media

Customer service has long been a pillar for all businesses, big and small. It was usually a one-on-one interaction that in large part was private. In recent years there has been a shift in how the customer interacts with a brand. They share their experience online. Today, people not only experience a brand – they communicate with it, and one of the easiest ways for this dialogue is through social media.

Gone are the days where an advertiser could push out a message and it be the only voice of their brand. Today one must embrace the conversation between you and your customers. Those who choose not to participate have opted out of a very powerful and influential aspect of their branding.


6 Ways to Join the Conversation the Right Way:


Examples of Brands Doing Social Media Right

Taco Bell
Taco Bell was an early adopter of this approach and has seen significant uptake with people between the ages 18-34. Their voice online is in line with how people of their demographic speak. Using witty responses to their followers’ questions they get numerous re-tweets on a daily basis. They reach out to taste-makers around the world in unique ways that include custom Halloween costumes that play off the celebrity’s own story, or home-made jewelry with hand-written notes for the taste-maker to post on their own feed. Two thirds of their feed is done with imagery. This prompts even more engagement. Most importantly, they don’t pretend to be something they’re not. With posts like, “When all else fails, there’s always Taco Bell,” they know their brand isn’t the end-all be-all in the lives of their target. They recognize it and people respond to their brutal honesty.

Delta Airlines
Delta Airlines’ industry is permeated with safety and corporate talk. But on Social Media, they have found a special balance of responding openly to customer issues as well as posting messages that inform as well as entertain. An image that was reported in an article by TIME shows the backside of one of their jets with the caption, “Baby got back! We like big jets and we cannot lie, this 737 is ready to fly.” Some brands have more latitude than others, and Delta has obvious limitations regarding safety concerns, but even they can find room to make it interesting.


These are just a few brands that truly interact with their target. They have shown time and time again that Social Media is a valuable tool to build brand loyalty and to keep your business top-of-mind. Embracing the openness of communication with your customers while remaining authentic, engaging and informative is crucial to being part of the conversation. Following these tips will help you on your way to opening an engaging dialogue with your customers that builds brand loyalty and improves your bottom line.

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo


William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?



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