William Joseph Communications

Customer Service and Social Media

Customer service has long been a pillar for all businesses, big and small. It was usually a one-on-one interaction that in large part was private. In recent years there has been a shift in how the customer interacts with a brand. They share their experience online. Today, people not only experience a brand – they communicate with it, and one of the easiest ways for this dialogue is through social media.

Gone are the days where an advertiser could push out a message and it be the only voice of their brand. Today one must embrace the conversation between you and your customers. Those who choose not to participate have opted out of a very powerful and influential aspect of their branding.


6 Ways to Join the Conversation the Right Way:


Examples of Brands Doing Social Media Right

Taco Bell
Taco Bell was an early adopter of this approach and has seen significant uptake with people between the ages 18-34. Their voice online is in line with how people of their demographic speak. Using witty responses to their followers’ questions they get numerous re-tweets on a daily basis. They reach out to taste-makers around the world in unique ways that include custom Halloween costumes that play off the celebrity’s own story, or home-made jewelry with hand-written notes for the taste-maker to post on their own feed. Two thirds of their feed is done with imagery. This prompts even more engagement. Most importantly, they don’t pretend to be something they’re not. With posts like, “When all else fails, there’s always Taco Bell,” they know their brand isn’t the end-all be-all in the lives of their target. They recognize it and people respond to their brutal honesty.

Delta Airlines
Delta Airlines’ industry is permeated with safety and corporate talk. But on Social Media, they have found a special balance of responding openly to customer issues as well as posting messages that inform as well as entertain. An image that was reported in an article by TIME shows the backside of one of their jets with the caption, “Baby got back! We like big jets and we cannot lie, this 737 is ready to fly.” Some brands have more latitude than others, and Delta has obvious limitations regarding safety concerns, but even they can find room to make it interesting.


These are just a few brands that truly interact with their target. They have shown time and time again that Social Media is a valuable tool to build brand loyalty and to keep your business top-of-mind. Embracing the openness of communication with your customers while remaining authentic, engaging and informative is crucial to being part of the conversation. Following these tips will help you on your way to opening an engaging dialogue with your customers that builds brand loyalty and improves your bottom line.

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Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu
Friday, November 30th, 2018 at 12:32pm
Because we know Santa visits all of our locations, here are a few shots of our Saskatoon office! We are BIG Christmas fans at WJ! https://t.co/2bVmRK6lfT wj_agency photo
Wednesday, November 28th, 2018 at 2:01pm
Do you work in a science or biotech-based industry? Check out our latest blog to learn how to reach targeted audiences effectively with strategic marketing! https://t.co/kHKZ2gF1lQ #marketing #science #biotech


William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!
William Joseph Communications
William Joseph Communications added 13 new photos — with Victoria MacLean Reade.Thursday, December 6th, 2018 at 11:22pm
Thanks everyone for coming out to our Christmas Ryan’s Roundup! Everyone left with a little gift from WJ and a lot of holiday spirit. See you all in 2019!
William Joseph Communications
William Joseph CommunicationsThursday, December 6th, 2018 at 4:59pm
William Joseph was featured in Calgary's Business today!

Despite the many ups and downs of our economy, William Joseph has continued to grow as a business every year since our inception, and for that we are incredibly grateful.

As we finish our 15th year of business, we've had a lot of time to reflect and look back on our journey. Click the link to read more.
William Joseph Communications
William Joseph Communications added 8 new photos.Wednesday, December 5th, 2018 at 11:32pm
William Joseph was out tonight celebrating the holidays with our great partner, Ranchman’s! Thanks Doug and Wendy for hosting such a wonderful party. I wonder if Santa asked our CEO if he was naughty or nice?!?


Friday, December 7th, 2018 at 5:41pm
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