William Joseph Communications

Customer Service and Social Media

Customer service has long been a pillar for all businesses, big and small. It was usually a one-on-one interaction that in large part was private. In recent years there has been a shift in how the customer interacts with a brand. They share their experience online. Today, people not only experience a brand – they communicate with it, and one of the easiest ways for this dialogue is through social media.

Gone are the days where an advertiser could push out a message and it be the only voice of their brand. Today one must embrace the conversation between you and your customers. Those who choose not to participate have opted out of a very powerful and influential aspect of their branding.

 

6 Ways to Join the Conversation the Right Way:

 

Examples of Brands Doing Social Media Right

Taco Bell
Taco Bell was an early adopter of this approach and has seen significant uptake with people between the ages 18-34. Their voice online is in line with how people of their demographic speak. Using witty responses to their followers’ questions they get numerous re-tweets on a daily basis. They reach out to taste-makers around the world in unique ways that include custom Halloween costumes that play off the celebrity’s own story, or home-made jewelry with hand-written notes for the taste-maker to post on their own feed. Two thirds of their feed is done with imagery. This prompts even more engagement. Most importantly, they don’t pretend to be something they’re not. With posts like, “When all else fails, there’s always Taco Bell,” they know their brand isn’t the end-all be-all in the lives of their target. They recognize it and people respond to their brutal honesty.

Delta Airlines
Delta Airlines’ industry is permeated with safety and corporate talk. But on Social Media, they have found a special balance of responding openly to customer issues as well as posting messages that inform as well as entertain. An image that was reported in an article by TIME shows the backside of one of their jets with the caption, “Baby got back! We like big jets and we cannot lie, this 737 is ready to fly.” Some brands have more latitude than others, and Delta has obvious limitations regarding safety concerns, but even they can find room to make it interesting.

 

These are just a few brands that truly interact with their target. They have shown time and time again that Social Media is a valuable tool to build brand loyalty and to keep your business top-of-mind. Embracing the openness of communication with your customers while remaining authentic, engaging and informative is crucial to being part of the conversation. Following these tips will help you on your way to opening an engaging dialogue with your customers that builds brand loyalty and improves your bottom line.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
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Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
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William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
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William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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