William Joseph Communications

Channeling the Power of Video

In an ever-changing digital landscape, video content marketing is quickly becoming one of, if not the most effective ways to engage consumers. Thanks to the prevalence of social media apps which integrate video technology and big investments from digital powerhouses, video is now at the forefront of leading content and marketing strategies. As attention spans decrease, video is largely the most compelling way to catch your customer’s attention, and hold it. Video shouldn’t be an afterthought, but should rather play a dominant role in your content marketing plan. Here’s a look at some of the top reasons why video reigns supreme.

The presence of video does wonders for your SEO; according to Comscore, adding a video to your website can increase the chance of a front-page Google result by 53 times.  Video also provides more opportunities to optimize your content. Unlike blogs, which yields minimal user-data, video feedback   loops measure click-through rates, number of times watched and drop-off points. Equipped with these invaluable insights, content creators can then optimize future video posts according to what resonates best with your target audience. Further, your audience is more likely to engage with video, resulting in higher retention rates. In fact, 65% of viewers watch more than ¾ of a video, making video one of the more effective ways to communicate valuable information.

Video is also a great way to supplement product information, from digital spec sheets to product reviews. Animoto’s research says that 96% of consumers find videos helpful when they are making purchase decisions online. Moreover, 58% of them consider companies that produce videos to be more trustworthy. Studies show that using the word “video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce un-subscribers by 26%. According to Twitter, unsurprisingly, videos and photos get the most retweets. This is likely because video creates a more powerful emotional connection than pure text. It’s this emotional connection that is paramount. The most successful content marketers design campaigns that create an emotional connection with consumers.

Here are some of our favourite video marketing campaigns. Notice how they all succeed in creating an emotional connection, create a compelling narrative and manage to keep our attention from start to finish.

1. Purina – Puppyhood

2. Dove – Beauty On Your Own Terms 

3. GoPro – Fireman Saves Kitten

4. Android – Friends Furever 

5. American Greetings – World’s Toughest Job

 

 

 

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Back to Blog

Twitter

Monday, March 18th, 2019 at 11:50am
We're so happy to work with incredible organizations such as @ChoirsRedDeer and it looks like the feeling is mutual. Thanks for the kind words!

Learn more about the brand we created for CRD! https://t.co/kQFDDd8ktZ https://t.co/P2bjUcSien
wj_agency photo
Sunday, March 17th, 2019 at 7:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky https://t.co/JEf2wmdTuG wj_agency photo
Thursday, March 14th, 2019 at 12:01pm
Senior Strategist Erin will be in Grande Prairie on March 19, 11:30AM for her Marketing for Non-Profits sesh.

https://t.co/W7jBdOhYN2 https://t.co/Q5O6dfuUqT
Wednesday, March 13th, 2019 at 2:25pm
Ryan's Roundup is coming to #YXE! Join us for a night of good times filled with drinks and networking at @HudsonsPub from 4-6PM on March 15th - let's start those St. Patrick's Day celebrations early! https://t.co/uDZRbDsld3 https://t.co/uKDjjVMw3s wj_agency photo
Monday, March 11th, 2019 at 1:16pm
March 19th at 11:30 am. #GrandePrairie, our Marketing for Non-Profits WJU session is coming to you! Learn how to make your non-profit stand up and stand out. https://t.co/W7jBdOhYN2

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, March 18th, 2019 at 2:23pm
We're so happy to work with incredible organizations such as Choirs Red Deer and it looks like the feeling is mutual. Thanks for the kind words!

Check out the link to learn more about the brand we created for CRD!

https://www.williamjoseph.com/clients/choirs-red-deer/
William Joseph Communications
William Joseph CommunicationsSunday, March 17th, 2019 at 10:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:34pm
A big shout out to everyone that came out tonight to Ryan’s Roundup in Saskatoon. Let’s keep the spirit alive and do it again! Good folks make the world go round!
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:33pm
Over a year ago our branding and marketing strategy work started for Excel Health. Tonight, all our hard work takes centre stage at the grand opening. Congrats to such a visionary group of individuals on building such an amazing clinic.
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 3:09pm
We got into the St.Patrick’s Day spirit a couple days early at the office!

Instagram

Monday, March 18th, 2019 at 2:55pm
  • 23
  • 1
Sunday, March 17th, 2019 at 10:00am
  • 11
  • 0
Friday, March 15th, 2019 at 3:01pm
  • 43
  • 2
Monday, March 11th, 2019 at 4:51pm
  • 36
  • 2
Friday, March 8th, 2019 at 2:45pm
  • 35
  • 2