William Joseph Communications

5 Creative Valentine's Day Campaigns

Valentine’s Day, once relegated to the saccharine realm of romance, now provides the perfect platform for brands to channel their creativity and connect with customers. Businesses are thinking outside the chocolate box with clever marketing campaigns that leave a lasting impression. Important to note, effective Valentine’s Day campaigns don’t have to necessarily reflect your business’ service offerings. What’s important is that they build brand awareness and create an emotional connection with the customer. Here’s a look at some of our favourite Valentine’s Day campaigns.

WestJet
An undisputed champ of viral video campaigns, WestJet’s #WestJetLove commercial details the love stories of two unassuming couples. The airline flies the pairs out to the Barbados and sets the stage for an epic, surprise proposal. The ad doesn’t make mention of WestJet’s business, but rather appeals to its customers’ emotional sensibilities and succeeds in hitting the heart strings. This all-around feel-good video spot is aligned with WestJet’s previous video campaigns and effectively celebrates its commitment to customer connection.

Ford
This Valentine’s campaign for Ford takes speed dating to a whole new level. Unsuspecting speed daters go for the ride of their lives in a Ford Mustang, and it’s all captured by hidden camera. The campaign is effective in grabbing our attention and keeping it while showcasing the product’s features and functionality. It’s the awkward and amusing dynamics inherent to a blind date that help build an emotional connection, however, that drive the success of this campaign.

Doritos
This Canadian-centric Valentine’s Day campaign allows fans to send a free, festive bouquet of twelve Ketchup-flavoured Doritos roses to that special someone. The campaign website www.doritosketchuproses.ca features a crafty DIY tutorial, a kitschy video and above all, comedic value. Nothing says I Love You like the perennial Canadian classic, ketchup chips.

Netflix
As the preeminent source of the cultural phenomenon that is binge-watching, the Valentine’s Day spot titled Binge for Love resonates with anyone who has lost a day (or three) to a Netflix marathon. This light-hearted video speaks to the things we do for love – in our modern era, that looks a lot like catching up on the subject of our affection’s favourite show. Cultural relevance: check. Cheeky sing-a-long: check. Budding romance: check. The Valentine’s Day trifecta.

Deadpool
With a release date scheduled for Valentine’s Day 2016, the Deadpool movie posters were re-worked and given the romantic-comedy treatment to showcase the film in a different, albeit amusingly misleading light. Under the guise of the rom-com oeuvre, the re-imagined posters perfectly complement the film’s witty, sarcastic tone and foreshadow Deadpool’s irreverence to Superhero norms. For those unfamiliar with the Deadpool brand, these Valentine’s Day posters would also be suitable on April 1st.  This tongue-in-cheek campaign succeeds by appealing to fans of the franchise who are in on the joke, while sparking curiosity in the minds of unassuming others.

Original Movie Poster:

Valentine’s Day Movie Poster:

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Back to Blog

Twitter

Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

Instagram

Thursday, February 14th, 2019 at 3:24pm
  • 46
  • 1
Thursday, February 14th, 2019 at 12:57pm
  • 33
  • 1
Thursday, February 14th, 2019 at 10:36am
  • 50
  • 5
Thursday, February 7th, 2019 at 2:20pm
  • 35
  • 1
Monday, February 4th, 2019 at 3:59pm
  • 56
  • 2