William Joseph Communications

5 Award Winning Non-Profit Marketing Campaigns

There are thousands of non-profits and charity groups throughout the world all doing important work. Original marketing campaigns can be a way to stand out and have your story heard. For this week’s blog we have highlighted several award winning campaigns and/or marketing pieces ranging from e-mail to social media that stand out for quality and originality.

Adoptable Trends (Agency: Dieste)

We have all logged on to Facebook and Twitter only to see our newsfeeds and timelines taken over by trending topics. The Adoptable Trends campaign capitalized on trending topics in order to promote dog adoption in Dallas. The campaign identified trending topics like “Kim Kardashian’s Butt,” “Interrupting Kanye” and “Apple Watch” and turned them into shelter dogs. The dogs were named after the trending topics boosting their adoption profiles on Google and Facebook. They also ran a series of Facebook video ads in order to provide context and raise awareness for animal adoption.


Give Me a Heart (Agency: Ogilvy & Mather)

There are over 4,000 people on the heart transplant waiting list in the US. There is a high percentage of people willing to donate their organs, but less than half of these people are actually registered to do so. The Give Me a Heart campaign featured video ads that featured real people (various ages and genders) and highlighted the amount of time they had been waiting for a heart.

Images of these people and others in need of a heart were posted to Instagram. Instead of creating a new visual the campaign took advantage of the existing heart icon. Double tapping on the heart centre of an image was an actual commitment to signing up to be a donor.



A Fair Shot Campaign

Medicins Sans Frontieres (MSF) attempted to start a conversation with Pfizer and GSK around lowering the cost of the pneumococcal vaccine especially in developing countries, but they were unwilling to disclose costs and to negotiate. In order to open up the dialogue MSF launched the Fair Shot campaign. The campaign used the hashtag #AskPharma and took advantage of the redacted Twitter feature blacking out information, for example “MSF urges public to #AskPharma how countries can get a fair shot when ?????? is kept secret.” More than 8,000 Tweets were made using the redacted meme, hashtag, and tagging @pfizer and @gsk.

As a result of the campaign, Pfizer and GSK were willing to start a dialogue and a resolution for more affordable vaccines was adopted by over 60 countries at the 2015 World Health Assembly in Geneva.


Welcome E-mail, No Kid Hungry (Agency: Sanky)

Even though e-mail has been around for over 20 years it is still an important communications tool. In particular, onboarding donors through informative and engaging e-mail can be key to your content marketing initiatives.

Non-profit organizations are often very focused on attracting donors and maximizing on-line gifts. Equally important is how you communicate with donors once a gift has been made. No Kid Hungry worked with Sanky to create an infographic based welcome message that followed a day in the life of one child. This e-mail was sent to donors after making a first time on-line gift. It shows the impact for the gift, while making a strong case for future gifts.


Palm Beach Country Foodbank

While many of the featured campaigns have taken advantage of trending topics and the latest technology, video is still an essential tool. This video is startling and emotional as it shows people eating in a café in a park and average looking children coming up to them and asking them for food.  Its effectiveness is truly in its simplicity.


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Monday, March 18th, 2019 at 11:50am
We're so happy to work with incredible organizations such as @ChoirsRedDeer and it looks like the feeling is mutual. Thanks for the kind words!

Learn more about the brand we created for CRD! https://t.co/kQFDDd8ktZ https://t.co/P2bjUcSien
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Sunday, March 17th, 2019 at 7:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky https://t.co/JEf2wmdTuG wj_agency photo
Thursday, March 14th, 2019 at 12:01pm
Senior Strategist Erin will be in Grande Prairie on March 19, 11:30AM for her Marketing for Non-Profits sesh.

https://t.co/W7jBdOhYN2 https://t.co/Q5O6dfuUqT
Wednesday, March 13th, 2019 at 2:25pm
Ryan's Roundup is coming to #YXE! Join us for a night of good times filled with drinks and networking at @HudsonsPub from 4-6PM on March 15th - let's start those St. Patrick's Day celebrations early! https://t.co/uDZRbDsld3 https://t.co/uKDjjVMw3s wj_agency photo
Monday, March 11th, 2019 at 1:16pm
March 19th at 11:30 am. #GrandePrairie, our Marketing for Non-Profits WJU session is coming to you! Learn how to make your non-profit stand up and stand out. https://t.co/W7jBdOhYN2


William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, March 18th, 2019 at 2:23pm
We're so happy to work with incredible organizations such as Choirs Red Deer and it looks like the feeling is mutual. Thanks for the kind words!

Check out the link to learn more about the brand we created for CRD!

William Joseph Communications
William Joseph CommunicationsSunday, March 17th, 2019 at 10:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:34pm
A big shout out to everyone that came out tonight to Ryan’s Roundup in Saskatoon. Let’s keep the spirit alive and do it again! Good folks make the world go round!
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:33pm
Over a year ago our branding and marketing strategy work started for Excel Health. Tonight, all our hard work takes centre stage at the grand opening. Congrats to such a visionary group of individuals on building such an amazing clinic.
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 3:09pm
We got into the St.Patrick’s Day spirit a couple days early at the office!


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