William Joseph Communications

5 Award Winning Non-Profit Marketing Campaigns

There are thousands of non-profits and charity groups throughout the world all doing important work. Original marketing campaigns can be a way to stand out and have your story heard. For this week’s blog we have highlighted several award winning campaigns and/or marketing pieces ranging from e-mail to social media that stand out for quality and originality.

Adoptable Trends (Agency: Dieste)

We have all logged on to Facebook and Twitter only to see our newsfeeds and timelines taken over by trending topics. The Adoptable Trends campaign capitalized on trending topics in order to promote dog adoption in Dallas. The campaign identified trending topics like “Kim Kardashian’s Butt,” “Interrupting Kanye” and “Apple Watch” and turned them into shelter dogs. The dogs were named after the trending topics boosting their adoption profiles on Google and Facebook. They also ran a series of Facebook video ads in order to provide context and raise awareness for animal adoption.


Give Me a Heart (Agency: Ogilvy & Mather)

There are over 4,000 people on the heart transplant waiting list in the US. There is a high percentage of people willing to donate their organs, but less than half of these people are actually registered to do so. The Give Me a Heart campaign featured video ads that featured real people (various ages and genders) and highlighted the amount of time they had been waiting for a heart.

Images of these people and others in need of a heart were posted to Instagram. Instead of creating a new visual the campaign took advantage of the existing heart icon. Double tapping on the heart centre of an image was an actual commitment to signing up to be a donor.



A Fair Shot Campaign

Medicins Sans Frontieres (MSF) attempted to start a conversation with Pfizer and GSK around lowering the cost of the pneumococcal vaccine especially in developing countries, but they were unwilling to disclose costs and to negotiate. In order to open up the dialogue MSF launched the Fair Shot campaign. The campaign used the hashtag #AskPharma and took advantage of the redacted Twitter feature blacking out information, for example “MSF urges public to #AskPharma how countries can get a fair shot when ?????? is kept secret.” More than 8,000 Tweets were made using the redacted meme, hashtag, and tagging @pfizer and @gsk.

As a result of the campaign, Pfizer and GSK were willing to start a dialogue and a resolution for more affordable vaccines was adopted by over 60 countries at the 2015 World Health Assembly in Geneva.


Welcome E-mail, No Kid Hungry (Agency: Sanky)

Even though e-mail has been around for over 20 years it is still an important communications tool. In particular, onboarding donors through informative and engaging e-mail can be key to your content marketing initiatives.

Non-profit organizations are often very focused on attracting donors and maximizing on-line gifts. Equally important is how you communicate with donors once a gift has been made. No Kid Hungry worked with Sanky to create an infographic based welcome message that followed a day in the life of one child. This e-mail was sent to donors after making a first time on-line gift. It shows the impact for the gift, while making a strong case for future gifts.


Palm Beach Country Foodbank

While many of the featured campaigns have taken advantage of trending topics and the latest technology, video is still an essential tool. This video is startling and emotional as it shows people eating in a café in a park and average looking children coming up to them and asking them for food.  Its effectiveness is truly in its simplicity.


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Wednesday, January 16th, 2019 at 1:50pm
#YXE We have a WJ Univeristy session coming for you! Join AM Preston Cicchine TOMORROW at 11:30am for our Art & Science of Marketing seminar and kick your year off right! Reserve your spot! https://t.co/aulFl6hFcw https://t.co/YQqZyGGZKF wj_agency photo
Wednesday, January 16th, 2019 at 1:41pm
Heads up #YYC! We're hosting a WJ University session - Connecting your Business with Customers - tomorrow and still have a few spots left! Be sure to reserve your FREE spot and we 'll see you at 11:30AM! https://t.co/8kTBAWyeKB
Tuesday, January 15th, 2019 at 2:29pm
Despite learning from the ongoing ebbs and flows of the economy, businesses always seem to fall into a pattern of cutting their marketing budgets when times get tough. Learn how marketing can help your bottom line rather than hurt it. https://t.co/dRMvVGX5M1
Monday, January 7th, 2019 at 3:07pm
Are you ready to kick off your best year yet? We have a few spots left in our Art & Science of Marketing session this Thurs at 11:30 a.m. Join our CEO Ryan Townend and gain a deeper understanding of how to develop a marketing plan! Limited space available! https://t.co/iulur5Mjlv
Thursday, January 3rd, 2019 at 2:26pm
We were doing a little bit of cleaning up before the new year and found the ULTIMATE hashtag#TBT - our first piece of promotional material ever created 16 years ago.
We may have come a LONG way since then, but it’s clear that we’ve always remained true to the mission and values. https://t.co/lVor71DM96
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
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William Joseph CommunicationsThursday, January 17th, 2019 at 12:20am
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William Joseph CommunicationsThursday, January 17th, 2019 at 12:15am
Saskatoon are you ready to start fresh this January? Join Account Manager Preston Cicchine this Thursday, January 17th for a WJU Art & Science of Marketing session!

The Art of Marketing Science seminar provides a clear understanding of how to develop and implement a marketing plan. Areas of discussion include research, strategic planning, brand development, tactical implementation and the importance of measurement. Join us at 11:30am for the informative and innovative session. Attendance is free but space is limited, so be sure to reserve a spot while they last!

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SASKATOON!!! Enter to win 2 tickets to see Dierks Bentley at SaskTel Centre (our amazing client) on Wednesday January 23. To enter to win we need you to like this post, share the post and tag who you would take as your date! Draw being done at random Monday January 21. Good luck!!!
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William Joseph CommunicationsTuesday, January 15th, 2019 at 5:25pm
Despite learning from the ongoing ebbs and flows of the economy, businesses always seem to fall into a pattern of cutting their marketing budgets when times get tough. While cutting excess spending to keep afloat is crucial during tough times, research (and experience) has shown us that cutting all marketing initiatives will do more harm than good in the long run.

Times are tough. Learn how to use marketing effectively to help your bottom line rather than hurt it.
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William Joseph CommunicationsMonday, January 14th, 2019 at 8:35pm
Due to super high demand we have added a third session for business owners on branding and marketing in Grande Prairie this Wednesday, January 16 at 3 pm. Please rsvp to secure your spot!



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