William Joseph Communications

3 Ways Small Businesses Can Effectively Utilize Social Media

Unless you have been under a rock for the past decade, you are probably aware that social media is a tool that small businesses can utilize to promote themselves. Social media is an incredibly powerful platform to connect with your customer-base, receive direct feedback, and engage in productive, two-way communication with a wide swatch of stakeholders.

The best part about social media is it is seemingly so simple: you set up your accounts, populate them with clients and prospective clients, and off you go. The thing is, it’s not as easy as that.

We’ve all seen great examples of terrible social media; accounts left to whither and die, devoid of quality content or engagement at any level. Or the accounts that are so bloated with irrelevant links and posts that their followers grow immediately annoyed. Even worse, the ones that post planned content, but don’t stick to their brand, muddling the overall message.

There is hope.  From these terrible examples (that are most likely clogging your newsfeed right now), there are lessons to take and your small business doesn’t have to suffer the same fate. Below are our suggestions for effective small business social media:

Be consistent, immediate, and authentic.

Frequency of posts is a tricky thing to figure out. Too little, and you have little chance of engagement.  Too much, and you’ll scare away your client-base.  A basic rule of thumb is a couple Twitter posts a day, a couple Facebook posts a week.

When interacting with clients on social media, be sure that your responses are timely and kind. Unlike advertising, which is one-way communication, social media is a dialogue with your followers. Keep it conversational, and respond thoughtfully and quickly.

In addition to the proper frequency, you have to be concerned with the content. It is easy to sniff out bad sales pitches on social media, so ensure the content you create isn’t just driving sales; which brings us to our second tip…

Don’t sell (specifically); Network.

Social media is not for repurposed ads; it is for dialogue with your followers.  Although social media can be utilized for promotions, these promotions should aim to be informative rather than persuasive.  Keeping a warm, friendly, conversational tone, and considerately communicating with those who engage you is key to growing your followers.

Stay on brand.

This cannot be stressed enough. Please, for the love of god, understand your brand before attempting to do anything with social media. When used well, social media will strengthen both your brand AND your relationship with your clients. But if you stray from your brand, it damages your business’s reputation and complicates your message. Keep it simple, stay on brand, and your social media will become a powerful promotional tool.  Posting content that is not consistent with your brand will only do your business harm.

A final warning:

A lot of small businesses earnestly attempt to do their own social media. But after a few weeks of posting consistent, relevant, brand-specific content in a reasonable frequency, many small businesses drop off and give up.  The reason? The lack of immediate results.  The fact of the matter is that social media needs to be recognized as a communication tool; a tool that can consistently improve your relationship with your clients and help strengthen your brand. By sticking with it, you only have greater relationships to gain, and those relationships will eventually translate to greater sales.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Back to Blog

Twitter

Monday, October 15th, 2018 at 7:53am
We're hosting 2 WJU sessions in #GrandePrairie this Wednesday - Connecting your Business with Customers and the Importance of Brand. Limited seats available, reserve your spot now! https://t.co/SshFAMrQbu https://t.co/ERSl4Y5H7B wj_agency photo
Thursday, October 11th, 2018 at 8:10am
We’re ready to spin for a cause this weekend! The YXE team is participating in the STARS Ryde the Hanger fundraiser this Saturday and need your help to achieve our goals! Click the link below to donate on behalf of our team – we’ll do you proud! https://t.co/eacXyoLiRl https://t.co/ePMuGGrohg wj_agency photo
Wednesday, October 10th, 2018 at 1:45pm
We're proud to sponsor the #CannabisComplianceEvent at The Ranchmens Club on Oct 17 and we'd love to see you there! Learn about the pros and cons of legalization from a professional lens. Get your tickets: https://t.co/AKKlx8BOwG
Tuesday, October 9th, 2018 at 1:25pm
What you know about #squadgoals? 😎 Matching hats for Team WJ seemed like an obvious next step! https://t.co/mMR4CKkr95 wj_agency photo

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph Communications added 2 new photos.Monday, October 15th, 2018 at 10:27am
Grande Prairie we're coming for you! We're hosting TWO WJU sessions this Wednesday, October 17th at 9 a.m. and 2:30 p.m. Reserve your spot now to hear from our Director of Strategy Jordan McGill on Connecting your Business with Customers and Creative Director Jason Miller on the Importance of Brand. Spots are limited, sign up now!

https://www.eventbrite.ca/o/william-joseph-communications-10752246528
William Joseph Communications
William Joseph Communications added 5 new photos.Saturday, October 13th, 2018 at 9:58pm
William Joseph is a proud supporter of the World Professional Chuckwagon Association. This year we had our own World Famous William Joseph Communications Finish Line and tarp at the Calgary Stampede. Tonight we sponsored the Rookie Outrider Award and couldn’t be more proud of the winners for the evening! Congratulations on a job well done.
William Joseph Communications
William Joseph CommunicationsFriday, October 12th, 2018 at 1:10pm
Quality over quantity, always. #FridayInspo
William Joseph Communications
William Joseph CommunicationsFriday, October 12th, 2018 at 12:57pm
Never too young to be a WJ fan rocking our gear!
William Joseph Communications
William Joseph Communications added 16 new photos.Thursday, October 11th, 2018 at 11:47pm
Our Red Deer one year anniversary was a huge success! Thanks to all our clients and fans for your support over the year!

Instagram

Friday, October 12th, 2018 at 1:14pm
  • 36
  • 1
Wednesday, October 10th, 2018 at 3:52pm
  • 33
  • 0
Tuesday, October 9th, 2018 at 4:22pm
  • 97
  • 2
Tuesday, October 2nd, 2018 at 12:25pm
  • 52
  • 2
Monday, September 24th, 2018 at 4:55pm
  • 63
  • 6