William Joseph Communications

Energy Series - How to Get Potential Customers to Notice You

The energy sector is Canada’s beating heart. While being a challenging industry inundated with competition, significant opportunity exists for business. To not only survive, but excel, brands must shift their way of thinking in order to stand out from the crowd. But how? Whether you’re targeting B2B or B2C consumers, here are five ways to… View Article

Energy Series - Don’t Fall Victim to These Social Media Fallacies When Promoting Your Energy Business

As social media madness continues to progress, the phenomenon has acquired a bit of a reputation. Companies operating in highly regulated industries like the energy industry often perceive social media as more of a risk than a strategic asset, with its dynamic and fluid nature seeming like more of a legal or PR nightmare waiting… View Article

Energy Series - How to Determine Your Ideal Marketing Budget

Energy companies without a marketing department or executive level marketing staff member too often arrive at an annual marketing and sales budget by determining how much the company can comfortably afford, subtracting sales person salaries, and then revising that figure downward to make it more palatable to the Owner/President/CEO. While some understand that marketing plays… View Article

Building your Business with Video

The popularity of video marketing is soaring, and for good reason. Thanks to mobile devices, virtually everyone has access to online content at all times, and videos have a way of grabbing attention. Research groups like Forbes, Adweek, Google, Cisco and comScore all have similar stats on video consumption and the numbers speak volumes: 80%… View Article

#WJams - May 29th, 2018 - That Song You Know All The Words To

Life hack: If you ever feel stressed, sad, scared, mad, happy, excited, worried, WHATEVER… singing at the top of your lungs always feels pretty damn good. And what is better than the sense of satisfaction that comes from belting out Every. Single. Word. as loud as you can? Not much. We were really into the… View Article

The Most Effective Social Media Platform for your Business

Social media can be an incredibly powerful way to market your business. The benefits of real time communication, mass audiences, and the advantage of having a presence literally in the palm of customers’ hands are hard to overlook. But if you’ve spent any time planning a social media strategy, or more significantly, implementing one, you… View Article

Twitter

Thursday, June 14th, 2018 at 1:31pm
What do you think people say about your brand when you're not there? #YYC #Marketing https://t.co/LurguvDKyT wj_agency photo
Wednesday, June 13th, 2018 at 3:19pm
Energy Series Part 3!

There are hundreds, if not thousands of energy companies in Canada, and specifically Alberta, so how do you get potential customers to notice you? We've got some tips!

https://t.co/0T7uaFvCww
Tuesday, June 12th, 2018 at 12:56pm
We made a new video!
Featuring some of our incredible clients, our creative director, our director of strategy, and our fabulous CEO, our mission was to capture the true essence what WJ is; who we are, what we do, and most importantly, WHY we do it. #YYC

https://t.co/EqROpNyB8n
Thursday, June 7th, 2018 at 10:12am
What better way to network & meet new connections than on a sunny patio?! The weather is cooperating with us which means it's going to be PATIO fun at @Ranchmans tonight for Ryan's Roundup! Who's joining us?! Event starts at 4:30 #YYC #YYCNetworking
https://t.co/XgLlWd9b6C https://t.co/shhokpHOvg
wj_agency photo

Facebook

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Instagram

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