Today, April 21, marks a big change in rankings on Google. They are changing the algorithms to consider how mobile-friendly the site is. Some conflicting reports on whether this will affect all searching or just mobile search, but in the end it will changing the ranking if the site is not mobile friendly. According to Google, 50% of all searches are done on mobile and they are pushing to have the user experience extended past the search. This does not mean that a separate mobile site is required just one that will work on a phone without excessive pinching and zooming. Sites that do not comply with the new requirements will be demoted.
Mobile usage has spiked in the last years going from less than 5% of the North American web traffic to over 30% when you include mobile and tablets. Your website needs to respond to this changing demographic and Google, with their ranking adjustment, is pushing for this change.
At William Joseph we have been working diligently to enhanced our digital department. We are proud to announce our new Digital Director, Ken deKlerk. Ken has been dedicated to web development for the last 14 years. He has worked on a variety of projects including CP Rail’s public and intranet website, ATB’s online banking, oil and gas websites (Crescent Point, Gibsons), non-profit (YMCA Calgary, Samaritan’s Purse) and other public websites and mobile applications. His focus has been providing the best solution that includes minimizing maintenance, target as many users as possible and provide the “wow” that sets sites apart. Read more about our team.
William Joseph is happy to audit your current website and help you build an online presence that is sure to work on a mobile device and make Google smile!