WJ Promotional Branding

Lady Luck

Challenge

William Joseph was registered for a corporate trade show in Las Vegas. The demographics attending the trade show were local businesses and retailers.

We needed a booth that was attention grabbing, while still being able to sell the agency and its marketing expertise.

William Joseph Thinking

We had three objectives for the trade show booth:

1. Develop an execution that was interesting and memorable.
2. Ensure that the messaging was relevant to the audience.
3. Demonstrate our strategic and creative skills and services.

Results

We created a clever execution that highlighted the notion that marketing shouldn’t be a game of chance: that all marketing initiatives should be successful, sustainable and results driven.

With the amazing feedback and response from the Las Vegas market, the execution was later rolled into the Calgary and Saskatoon markets. The Lady Luck campaign has spread into print, web and signage initiatives and it continues to receive attention, including media outlets that have highlighted its edginess.

WJ Promotional Branding

Calendar Campaign

Challenge

William Joseph wanted to create an awareness campaign for itself. The objective was to create messaging and imagery that highlighted its brand attributes. We simply wanted people to look at William Joseph as a fun place to work or work with.

William Joseph Thinking

We wanted to develop a concept that had people interested and motivated to keep coming back, and we arrived at a calendar that focused on oddball holidays.

The results

We created a 12-month campaign that focused on interesting and fun events throughout the year. Some momentous occasions included Darwin Day, Left Handers Day and National Video Games Day.

For International Pillow Fight Day, we coordinated three simultaneous public pillow fights in Calgary, Saskatoon and Las Vegas. All three fights were a huge success and we captured a lot of attention on the street and in the media.