Courses on How to
Market Your Company
WJ University, or WJU, is a speaker series that covers topics in marketing from building brands and strategies, connecting with customers, internal communications and culture, social media and digital advertising, and more. With this knowledge, you will be armed with the knowledge you need to take your organization to the next level.
We host WJU sessions in two formats: virtual webinar, and in-person workshop. While COVID-19 has forced us to postpone all of our in-person workshops, our virtual webinar series is in full swing! Click here to see our schedule of upcoming webinars. If you’ve already attended one, download the slides from the presentation below.
- Art & Science
- Importance of Brand
- Connecting your Business with Customers
- Content Marketing in the Digital Age
Art & Science
Do you need to expand your current client base, or are you looking for ways to keep your existing customers engaged with all that you offer? To harness the power of branding and marketing, you have to have a plan. Random initiatives can sometimes lead to one hit wonders, but strategically addressing your brand and marketing can provoke curiosity, inspire action, and ultimately ensure long-term success. Join us at one of our Art & Science of Marketing sessions and learn how to build a brand and marketing plan that drives results.
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Importance of Brand
In this WJ seminar we delve in why branding is critical when building and growing your business. Rational and emotional branding, culture, process and everything in between – your brand is so much more than simply your logo. Find out how strategic branding and clever design has the power to elevate your business to new heights.
Connecting your Business with Customers
This strategy-focused seminar will dive into the details of strategic marketing and connecting your business with customers. Join us to learn and discuss how to better understand your business’ strengths/weaknesses, industry, environment, competition, as well as your customer, and how to position your company to showcase its unique value.
Content Marketing in the Digital Age
Everyone’s heard that “content is king”, but that advice is now outdated. Instead, we like to say something else: “Context is king”. In this presentation, led by our Digital Manager Re Carlson and our Content Manager Sam Boyko, they teach you how to tell an effective story online in order to connect with your target audience – but also how to put digital systems in place that will track and engage with that audience. Using all the marketing tools at your disposal, you can learn how to build a customized online strategy that takes your brand to new heights.