WJ Promotional Branding

Calendar Campaign

Challenge

William Joseph wanted to create an awareness campaign for itself. The objective was to create messaging and imagery that highlighted its brand attributes. We simply wanted people to look at William Joseph as a fun place to work or work with.

William Joseph Thinking

We wanted to develop a concept that had people interested and motivated to keep coming back, and we arrived at a calendar that focused on oddball holidays.

The results

We created a 12-month campaign that focused on interesting and fun events throughout the year. Some momentous occasions included Darwin Day, Left Handers Day and National Video Games Day.

For International Pillow Fight Day, we coordinated three simultaneous public pillow fights in Calgary, Saskatoon and Las Vegas. All three fights were a huge success and we captured a lot of attention on the street and in the media.