What's New

William Joseph Named Agency of Record for Tourism Saskatoon  

New opportunities are always exciting, and we're thrilled to tell you about our latest: after an extensive RFP and presentation process, Tourism Saskatoon has named William Joseph Communications its new Agency of Record.

"We look forward to working with the creative team at William Joseph as we commit ourselves to rise above the crowd, and continue to position Saskatoon as a top-of-mind destination in Canada." says Todd Brandt, President & CEO of Tourism Saskatoon.

Saskatoon is poised to become one of Canada's most talked-about tourist destinations. It’s the place to experience fine dining and a bustling nightlife. Visitors can explore cultural institutions,  like the Mendel Art Gallery, which houses one of the top collections of contemporary and historical art in the country, and Saskatoon’s network of beautiful trails and pathways appeal to those with a penchant for the outdoors.

"Saskatoon is a vibrant city that is attracting worldwide attention," says Ryan Townend, CEO of William Joseph. "William Joseph is honored to have been chosen to help promote all the wonderful things the city has to offer to visitors from Canada and around the world."

William Joseph Attends Performance with Canadian Consulate General at Smith Center in Las Vegas  

William Joseph CEO Ryan Townend attended a performance and private reception commemorating the opening of the Smith Center in Las Vegas by invitation of the Canadian Consulate General. The invitation came in recognition of William Joseph’s contribution to a key area of trade development for the state – the relationship between businesses in Nevada and Canada.

The relationship between Canada and Nevada is valued at nearly $1.3 billion, and roughly 73,000 Nevada jobs depend on Canada-US trade. Annually, Canadian tourists bring approximately $981 million to the state. In 2010, William Joseph opened an office in Las Vegas to bring our unique blend of strategy and creative to a new market, helping Nevada businesses reach this lucrative Canadian market.

“It was an honor to receive an invitation from the Canadian Consulate General,” says Ryan Townend, CEO of William Joseph, “and to be in the room with so many business leaders who are creating change at the highest level. They’re all working as business ambassadors to develop strong relationships between Canada and Nevada.”

The Smith Center is a multi-purpose arts facility in downtown Las Vegas that features music, visual art, theater and education and is designed to attract tourists as well as locals to the city center. Other attendees of the reception included leaders of major Canadian businesses, all of whom have trade interests in Nevada, Canadian Consulate General staff, and the Canadian Tenors.

William Joseph Appoints New Staff and Adds to the Teams in Saskatoon and Las Vegas  

We’re always looking for ways to better serve our clients, which is why we take care to put the right talent where it benefits our clients the most. With that in mind, we’re excited to announce a few recent changes – and additions – to the William Joseph teams in Calgary, Saskatoon and Las Vegas.

Scott Hartley brings over 13 years of client-side experience to the agency, including stints at WestJet and RBC Financial Group, where he managed both national and regional marketing efforts.

Scott joined William Joseph as Director of Strategy. He is bringing the talent and insight that has made him such a success in that role to the role of Director of Client Services, where he’ll unite our strategy and account services teams to create a group that can develop strategic thinking based on a more complete, ongoing picture of the realities that our clients face every day.

”It’s all about enhancing the level of service to our clients,” says Hartley. “We see their business through a lens that gives us a more complete understanding of what they’re trying to accomplish – from their strategic vision right through to their operational realities.”

Tyler Power has worked on design and illustration for some of North America’s most recognized brands, including Dell, Shaw, and Nike Canada. Tyler joined William Joseph as a Senior Graphic Designer and he now brings his love of print design and typography – and a keen ability to translate it to the interactive landscape ­– to his new role as Art Director.

Amy Stewart-Nunn has a background in journalism, marketing and advertising. She brings her experience in a variety of sectors, including retail, non-profit, credit unions, health, and economic development to her new role as Account Manager in our Saskatoon, Saskatchewan office.

Bret Nelson brings a wealth of experience in business development, strategic planning and organizational development to his role as Business Developer in our Las Vegas, Nevada office.

William Joseph Awards $25,000 To Saskatchewan Non-Profit Group  

As part of our ongoing commitment to support the communities in which we live, work and play in, William Joseph Communications received a number of qualified applications for our third annual Brand Aid from Calgary, Saskatoon and Las Vegas. Brand Aid is a competition which gives the winning, non-profit profit organization $25,000 in William Joseph marketing services.

William Joseph has awarded Brand Aid 2012 to Junior Achievement of Saskatchewan (JA).
Junior Achievement provides business education to elementary, middle and junior high school students in the Saskatchewan school system. The organization's free programs encourage kids to "value free enterprise, understand business and economics, and develop entrepreneurial and leadership skills."

“We are so excited to be working with the Junior Achievement of Saskatchewan," said Ryan Townend, William Joseph CEO. "Their philosophy and beliefs of community involvement, inspiring youth and education really mirror ours. William Joseph is a strong advocate of inspiring youth – so much that we have sponsored the Marketing Students Society at the University of Saskatchewan for several years and host the annual William Joseph Case Study Competition. It was obvious that the Junior Achievement of Saskatchewan organization was a natural fit."

JA beat out several equally worthy organizations for the prize, which will help recruit volunteers to support the organization's programs. "The Brand Aid competition had an amazing response and the competition was tight. I want to thank all the organizations throughout North America that submitted an application and I encourage them to enter again next year," said Townend.

“Junior Achievement is excited to be awarded the William Joseph “Brand Aid,” said Darren Hill, Junior Achievement of Saskatchewan President and CEO. “With this partnership, we will be able to create a strategy to attract volunteers to help support our many programs that are delivered province wide.”

The grant award will be officially announced at a news conference on January 9th, 2012 at 11:15 a.m. CST at the Junior Achievement Saskatchewan offices (#1110 – 410 22nd Street East, Saskatoon). Ryan Townend (CEO, William Joseph), Cody Barnett (Director, Development and Community Relations, Junior Achievement Saskatchewan) and Darren Hill (President and CEO, Junior Achievement Saskatchewan) will attend.

William Joseph Named One of "Top Ten Agencies to Watch in 2012"  

Marketing Magazine has named William Joseph Communications one of the "Top Ten Agencies to watch in Western Canada in 2012." The magazine, which covers the marketing and advertising industry across Canada, is shining a spotlight on rising stars, challenging the notion that innovation lives “back east.”

"This is such an honour," said Ryan Townend, William Joseph CEO. "It's always appreciated any time a peer or trusted and credible industry medium like Marketing Magazine acknowledges our hard work and expertise."

William Joseph is noted for its successful foray into the Saskatchewan market, where it has fostered collaborative relationships with major clients, including mining giant BHP, telecommunications retailer Jump.ca and the well respected University of Saskatchewan. The agency opened an office in Saskatoon after success in the Calgary market ­– where clients include Shell, Jubilee Auditoria, Canadian Association of Petroleum Producers (CAPP), and Heart & Stroke Association of Alberta, NWT and Nunavut – and Las Vegas, where we work with the American Heart Association and Canada Nevada Business Council.

“We have a great roster of clients which enables us to create amazing work. As a brand-building agency that believes in transparency and collaboration, we really are transporters of insight that help take our clients to places never thought possible,” said Townend. “We’re grateful for this nod by Marketing Magazine and we’re looking forward to a great year ahead.”

William Joseph Wins Rogers Innovation Award  

Proving that excellent customer service, innovation and creativity is a recipe for success, William Joseph Communications is delighted to announce the company won the coveted Rogers Innovation Award at the Calgary Chamber of Commerce Business Awards.

The Rogers Innovation Award is presented to the Calgary business which demonstrates the highest level of innovation in its offering of goods or services. The Calgary Chamber of Commerce presented William Joseph Communications the award on October 17, 2011 as Business Week kicked off.

William Joseph Communications is a leader in marketing, and this award adds to a growing number of recognitions the company has received.

“William Joseph is so honoured to have been given the Rogers Innovation Award,” says Ryan Townend, William Joseph CEO. “It’s exciting to be acknowledged by our peers, and we will continue to take our clients to places they never thought possible.”

The Calgary Chamber of Commerce has been presenting the prestigious business awards annually since 1982.

William Joseph Communications Pays it Forward with Brand Aid  

Are you a non-profit organization which has a competitive streak and could use $25,000 in free marketing? At William Joseph Communications, we know that good marketing is hard to come by; so we want to help.

We're giving away $25,000 worth of free marketing services to a non-profit organization in Calgary, Saskatoon or Las Vegas. The application will be available online at 9 a.m. on October 5, 2011 and will close at midnight on November 30, 2011. The shortlist interviews will commence between December 8 and December 15, 2011. We will announce the winner at 2 p.m. on January 16, 2012.

"Giving back to the community is part of who we are and we what we believe," says Ryan Townend, CEO of William Joseph Communications. "We want to support the communities that have supported us all these years. We know there's a ton of great non-profit organizations out there, and we can't wait to get started."

William Joseph won't be giving away free marketing services to just any non-profit organizations. Your organization will be going head-to-head with other organizations from Calgary, Saskatoon and Las Vegas. We'll be assessing the applicants on a 100-point scale, ranging from the history of the organization to the services it provides. So, show us what you've got. We want you to be fearless in your quest for the prize.

The 2011 William Joseph Brand Aid winner will receive $25,000 in strategic and graphic design services – valid for six calendar months. All applicants must meet the terms and conditions in our guidelines. The award has no cash value and cannot be transferable. Marketing services begin January 17, 2012 and will end July 17, 2012.

Applications and more information can be found at williamjoseph.com/brandaid.

William Joseph Communications - A Finalist for RBC Small Business of the Year Award  

William Joseph Communications is thrilled to announce that they have been chosen as one of six finalists in the RBC Small Business of the Year Award.

William Joseph is finalist in the categories of Rogers Innovation Award, Financial Performance Award, Customer Service Excellence Award and Community Involvement Award, which means that we are eligible for the ultimate recognition of the Small Business of the Year Award.

“Being a finalist for the RBC Small Business of the Year Award is such an honour and a compliment,” says William Joseph’s CEO Ryan Townend. “This is such a recognizable and well-respected award and we’re absolutely thrilled to be a finalist.”

The Calgary Chamber of Commerce has been presenting the prestigious award annually since 1982 and it's a celebrated recognition amongst small business. A qualified panel of judges chooses the finalists. To be eligible, nominees must be an Alberta resident owner-manager for at least three years and employ less than 100 employees.

“As a business owner and entrepreneur, there’ have been some highlights in my career; but I can say this is definitely up there,” adds Townend.

William Joseph will compete for top honours with Wingenback Inc., Vodigo Ltd., Sure Systems Ltd., The Residential Electrical Contractor Company and Calgary Child’s Magazine.

The awards ceremony commences on Monday, October 17 from 6 p.m. until 9 p.m. in the Eckhardt-Gramatte Concert Hall in the Rozsa Centre at the University of Calgary campus.

HCF Mercantile Inc. partners with "refreshing" William Joseph Communications for World Forum  

To help promote what is only the second World Potash Forum in Saskatoon, Saskatchewan, HCF Mercantile is turning its head towards the savvy William Joseph Communications agency to assist in its marketing.

HCF Mercantile respects William Joseph’s professionalism and experience. It is looking forward to working in tandem with the leading communications group in promoting the 2011World Potash Forum with hopes of blossoming future partnerships.

“HCF Mercantile is extremely pleased with our current partnership with William Joseph. Its professionalism and marketing expertise has been instrumental in bringing this high level World Potash Forum to Saskatchewan,” says Quinton Hardage, HCF principal technical officer.

William Joseph will use its extensive marketing experience in promoting the 2011 World Potash Forum on behalf of HCF Mercantile, who is excited about bringing together world potash associations and institutes in harmony and creating a dialogue.

“William Joseph Communications is honoured to work with HCF Mercantile to help market the World Potash Forum 2011,” says Ryan Townend, William Joseph CEO. “We feel that it is a perfect partnership – our strategic and branding expertise coupled with an exceptional, world-class event.”

The 2011 World Potash Forum will be held, November 15-16 at the Sheraton Cavalier in Saskatoon, Saskatchewan. Event details can be found at worldpotashforum.ca.

The Jubilee Auditoria's Brand Takes Centre Stage  

William Joseph will continue to elevate the brand and marketing initiatives of two World-Class arts venues.

To give its brand as much punch as the big names and shows that have graced its stage, the Jubilee Auditoria of Alberta (www.jubileeauditorium.com) has renewed its partnership with William Joseph Communications to assist its branding, marketing and advertising initiatives.

Chosen for its solid background in venue marketing and its previous work with the Jubilees, William Joseph will continue to work collaboratively with the province-run venues to evolve its branding and marketing initiatives.

William Joseph and the Jubilees have been working together for almost nine years, and have accomplished great things along the way. The relationship first started in 2002, when William Joseph was approached by the Southern Alberta Jubilee Auditorium to assist in the management of its marketing. From strategic planning to direct mail campaigns, William Joseph produced results for the Southern Alberta Jubilee Auditorium and became the agency of choice for the venue.

In 2005, both the Northern and Southern Alberta Jubilee Auditoria were slated for a refurbishment, and William Joseph was engaged as the marketing agency for the launch of the twin venues. For the first time ever, both venues would share elements of a unified brand, but yet still have their own identity. Being involved with the planning teams and interior designers on the project allowed William Joseph the opportunity to ensure that the brand of the venues was consistent with the experience of the patrons. William Joseph took inspiration from the materials used in the facility, from the seat fabric and carpet colours, to inspire the new brand. The launch of both the venues and the new brand was a success. From websites and e-newsletters to uniform design and product development, the Jubilee Auditoria were successfully branded internally and externally.

In 2008, a formal agency search was conducted to act on behalf of the Jubilee Auditoria of Alberta. William Joseph was awarded the account once again because of their experience in venue marketing, experience with product, and overall passion for the venue. The tagline, "it's all at the Jube." was created with a vibrant new brand focusing on the experiences had at the Jubilee vs the venue itself in the previous campaign.

"We are ecstatic to have been awarded the Jubilee Auditoria contract again. This is definitely our flagship account and we're so happy to be continuing our relationship with the Jubilees," says Ryan Townend, William Joseph, CEO. "We have a strong passion for the arts and we've always been the perfect fit for this account. With our experiential knowledge and insight in venue marketing, there's no doubt that we'll take the Jubes to places never thought possible."

William Joseph Communications Stirs the Pot with Edgy Self-Promotion Ad  

Controversy and Accolades Surround Boundary-Pushing Ad for Local Marketing Agency.

Lady Luck is at it again, and she's dividing the masses on a recent self-promotional piece developed by William Joseph Communications.

The advertisement, entitled, "Lady Luck is a B!tch," is a colourful promotion that was developed to encourage people to consider their marketing carefully and not leave it to chance. This promotional piece was developed earlier this year following the opening of William Joseph's Las Vegas office in 2010.

The Lady Luck is a B!tch creative is the winner of the prestigious international HOW Color in Design Award, which celebrates outstanding use of colour in design. However, William Joseph is finding some push back as it tries to place the advertisement into local and international publications, who haven't quite warmed up to the edgy delivery of its message.

Recently, the advertisement was submitted to be featured in a Saskatoon magazine to help the agency promote itself to new clients in the Saskatchewan market. The publisher refused to run the ad, because of the perceived negative tone and connotation. Knowing that the message was still important and well-delivered, William Joseph went through a round of discussions with the publisher to compromise on a version of the ad that covers up the word "B!tch." The ad will run in the magazine's next issue.

Still standing behind its ad, William Joseph submitted the ad to run in a well-respected Las Vegas publication that was a great fit for its message — an annual feature of the city's advertising and marketing firms. Some of the editors at this Sin City publication were concerned that the content was too racy; but, after the head editor's personal walk to see the publisher, the ad will be run in its original format.

Coincidentally, at the same time that the agency was hearing of the issues with the content of the advertisement, a prominent Alberta publication contacted the firm to request it specifically for its magazine, even offering the back cover placement.

"We can't believe our ad has received so much attention from the different markets. We didn't go out of our way to offend anyone – we just felt it was an effective and creative way to get our message out there," says Ryan Townend, William Joseph CEO.

"William Joseph is an agency that prides itself on creativity with purpose and we really hang our hat on insight, innovation and expression. I'm pleased with the overall outcome and looking forward to releasing more great marketing pieces that cause a stir."

William Joseph Communications Ready to Ignite DSG Power Systems Brand  

Performance diesel parts and accessories producer hires agency to reposition product line

To get its market share performing as well as its innovative diesel products, DSG Power Systems has hired William Joseph Communications to develop and execute a strategic marketing campaign that will drive future growth and establish a leadership position for its DSG 4+ line of products.

DSG Power Systems is a market leader in competitively priced performance parts and accessories for automotive diesels. With its DSG 4+ line of products having been shown to be of the highest quality with a significant benefit to users, the company wanted to take its brand to the next level and become the top recognized diesel fuel additive brand in Saskatchewan and Alberta.

William Joseph came to the table with a fresh and innovative marketing strategy that was representative of DSG’s goal to grow its market share in its current territory while setting it up for future growth across Canada. DSG is now working collaboratively with William Joseph to develop a marketing campaign that will showcase its leadership position in the industry and build strong brand recognition for its leading DSG 4+ line of products.

“We are very excited to work with DSG Power Systems. Since 1983, it’s been a leader in the diesel fuel additive industry and is now looking to enhance its advertising and brand efforts,” says Ryan Townend, William Joseph CEO. “With our experience and knowledge in business to consumer marketing, there’s no doubt we’ll create some amazing work together.”

William Joseph Communications Puts Its Heart Into New Project  

The Heart and Stroke Foundation of Alberta, NWT & Nunavut hires William Joseph to Develop Compelling New Campaign

The mission of the Heart and Stroke Foundation is to eliminate heart disease and stroke through the promotion of healthy living. They do this while implementing events that generate the much needed funds for its organization. One of its biggest events will be a wellness challenge in January, 2012. To facilitate this, the foundation has hired William Joseph to develop a compelling new brand campaign that will capture the relevance and urgency of the cause, while delivering key messages designed to drive action and participation.

The upcoming wellness challenge will update the popular “Ski for Heart” campaign that has been running for decades in Lake Louise and Jasper. William Joseph will be working collaboratively with the Heart and Stroke Foundation of Alberta, NWT & Nunavut to incorporate the leanings from these past events into a new campaign strategy that will help drive new participants and create a stronger link between the event and the foundation’s mission.

William Joseph Communications was chosen to be the marketing agency for this upcoming event because of its strong track record in marketing and fundraising events, and the creative flair that is demonstrated in its extensive portfolio. For this event, William Joseph will be helping to develop a full event campaign, including the development of an event name and logo, key messaging, creative theme and design elements.

“We’re honoured and proud to have been awarded the contract for the Heart and Stroke Foundation of Alberta, NWT & Nunavut,” says Ryan Townend, William Joseph CEO. “It’s a fantastic not-for-profit organization with a great reputation. Having worked with the American Heart Association for two years, we will be able to hit the ground running and do some amazing work.”

“We are very excited to be working with William Joseph,” says Patricia Hannah, Vice President of Marketing and Communications for the Heart and Stroke Foundation of Alberta, NWT & Nunavut. “They have a proven track record in creating everything from event and program brands to the marketing collateral that drives them. I know they are up for the challenge and will develop an outstanding new brand campaign for us.”

William Joseph Helps Make a New Brand Bloom  

Bloom Learning Centre in Regina hires local agency to develop branding and marketing initiatives

While Bloom Learning Centre is working hard to improve the quality of early childhood education in Regina, William Joseph Communications will be working to tell its story and build the brand that will help define its business.

As a new business in Regina, Bloom Learning Centre was looking for a brand management agency that could provide insight into the unique Saskatchewan market, while developing creative that would engage and inform the families in need of its services. Its search ended with William Joseph.

To help launch its business, William Joseph Communications partnered with Bloom Learning Centre to develop a brand — built on stunning creative, engaging copy and easy-to-understand education for parents with young children. William Joseph has already completed a new website for Bloom Learning Centre and will continue to work with it on marketing, advertising and branding initiatives.

“William Joseph is honoured to have partnered with Bloom Learning Centre,” says Ryan Townend, William Joseph CEO. “We helped it launch its company and created everything from a logo and stationery package to a website and media plan. I believe we have created something amazing for it and we’re looking forward to helping it grow its brand.”

North Ridge Development Corporation Builds a Better Image  

Saskatchewan Home Builder Hires William Joseph Communications to Develop Strategic Marketing Plan

As one of Saskatchewan's largest and most respected home-builders, North Ridge Development Corporation is a trusted name in the home building industry. To better convey the image it has earned and the quality of its product, North Ridge has engaged William Joseph to help tell its story and raise its brand profile.

Impressed by William Joseph's local market experience, strategic approach and fresh ideas, North Ridge is looking to the agency to develop innovative marketing initiatives that will speak to its customers in the cities in which North Ridge operates – Saskatoon, Martensville, Regina and Prince Albert, as well as the surrounding communities.

"We're excited to be working with North Ridge – it's a great company that builds an awesome product," says Ryan Townend, William Joseph CEO. "Our knowledge and experience in the Saskatchewan market is what makes this partnership such a great fit. There's no doubt that we'll help elevate North Ridge's brand to the next level."

University of Saskatchewan Faculty Nurses a New Image  

U of S College of Nursing Partners with William Joseph Communications to Develop a New Brand

Recognizing the importance of having a stand-out brand to attract new students to its respected program, the University of Saskatchewan College of Nursing has partnered with local brand-management agency – William Joseph – to develop a new image for the college.

To build an engaging new brand that it can really own, the College of Nursing is looking to William Joseph to articulate the differentiating factors of the school in Saskatchewan’s two-provider model. What sets apart the U of S’s College of Nursing will become the basis of its positioning and the centre of its new brand.

William Joseph will be helping the College of Nursing to develop an exciting new look, targeted key messaging and a brand presence that will get noticed, in the Saskatchewan post-secondary market.

"We are so excited to be working with such a well-known and respected institution," says Ryan Townend, William Joseph CEO. "We’re thrilled to be given the chance to partner with the U of S’s College of Nursing and we look forward to creating some amazing work together."

Jump.ca Hops on Board with William Joseph Communications  

Saskatchewan Telecommunications Company hires local agency to heighten its marketing initiatives

Jump.ca has always been in tune with its customers. From its innovative retail approach to its witty engagement in social media, it has continually sought out ways to improve its products and services, and how it delivers them to end-users. To take its communications strategy to the next level with fresh marketing initiatives, Jump.ca has hired William Joseph Communications.

William Joseph will be working with Jump.ca to elevate its marketing strategy and find new ways to speak to its customers as it develops a growth strategy that will look to expand its business within Saskatchewan and beyond.
Within Saskatchewan, William Joseph will be helping Jump.ca to build on its forward-thinking approach to customer engagement by employing marketing strategies that challenge traditional thinking in fun and exciting new ways.

“William Joseph is thrilled to be working with Jump.ca. As a leading retailer of communications products and services, Jump has to be smart, creative and memorable in order to be competitive,” says Ryan Townend, CEO of William Joseph Communications. “There’s no doubt that William Joseph will be able to fulfill these needs and we’re very excited to get started.”

Jump.ca is Saskatchewan’s largest communications retailer with product and service offerings in mobile technology, Internet, digital cable and home security. As a SaskTel Authorized Dealer it provides wireless and broadband service to the largest customer base in Saskatchewan. You can learn more about it at Jump.ca.

William Joseph Communications Appoints New Creative Director  

Jason Miller brings global experience and a unique flair to his new role at the Calgary marketing agency.

William Joseph Communications is thrilled to announce the promotion of Jason Miller — one of our extremely talented design professionals — to his new role as Creative Director. As a member of our senior management team, Miller will lead our design team in the development of the boundary-breaking integrated marketing solutions for which William Joseph is best known.

Since 2009, Miller has been working at William Joseph as the Senior Art Director. With a Bachelor Degree in Visual Communications from the Alberta College of Art and Design (ACAD) and substantial industry experience, Miller’s energy, creative ideas and savvy design acumen have been invaluable to the William Joseph team.

To his new position, Miller brings over eight years of design experience with leading digital agencies from around the globe. From the inspired streets of Milan to the heart of the new west in Calgary, Miller has provided strategic creative direction and designed innovative marketing projects for some of the best-known brands in the world. His portfolio boasts design work for Mercedes-Benz, BBC Mobile, La Feltrinelli, LGE, Shaw Business Solutions, SaskTel, Jayman Homes, ProSieben and many more.

“Since joining William Joseph in September ’09, Jason has always been a major contributing factor to our company,” says Ryan Townend, William Joseph CEO. “He’s an awesome designer as well a solid team player. We’re very excited for Jason to lead our Creative Department.”

“I am honoured and humbled that William Joseph believes in me, and grateful for this wonderful opportunity,” says Jason Miller, newly appointed Creative Director at William Joseph. “I am excited to lead our talented creative team to create bold digital marketing solutions that will leave a mark on the marketing industry.”

American Heart Association Elevates Signature Fundraising Event  

William Joseph Communications Develops Integrated Event Strategy for The 2011 Las Vegas Heart Ball

When the American Heart Association wanted to raise the profile of their annual Heart Ball, they knew they needed more than heart. To redevelop their brand and compete in the crowded Las Vegas event scene, they needed an integrated approach that would balance originality with strategy. With extensive experience in creating integrated campaigns for not-for-profit organizations, William Joseph Communications was the agency that the American Heart Association trusted with their signature fundraising event.

In preparing for the 2011 Heart Ball, William Joseph worked collaboratively with the American Heart Association on the event's branding, theme and strategic promotions. To tell the story of the AHA, William Joseph took a cue from the luxurious event space at the Mirage Hotel and the scheduled entertainment by the resident Cirque du Soleil show "Love," to develop the Beatles-influenced theme, "Heart is all you need.'

From this theme, a vibrant 60's-inspired look was developed to carry through all event collateral including invitations, posters, postcards and the event program.

"The American Heart Association is thrilled to be working with such a talented agency. From the creative to the delivery of the final product, everything has been exceptional," says Jason Belland, Executive Director of the American Heart Association. "The overall marketing campaigns and deliverables we are providing to the community have improved significantly since working with William Joseph Communications."

The integrated approach has produced strong results for the AHA, with the 2011 Heart Ball set to be their most successful fundraising and awareness event yet. Further information and samples of the event branding strategy can be found on William Joseph Communications website (www.williamjoseph.com).

"William Joseph is no stranger to not-for-profit marketing, and we were excited to use our brand-building expertise to raise the profile of such a worthy cause," says Ryan Townend, CEO of William Joseph Communications. "Through the development of an integrated strategy that involves consistent branding, beautiful design and unexpected guerrilla promotional activities, we were able to create a truly unique event marketing plan that will stand out in Las Vegas' crowded event scene."

About the American Heart Association
The American Heart Association is the nation's oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. Our mission is to build healthier lives by preventing, treating and defeating these diseases – America's No. 1 and No. 3 killers. We fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health.

Edwards School of Business Sets Example for Students  

William Joseph Communications Hired to Develop a Core Branding Strategy for University of Saskatchewan School of Business

With over 2,100 Edwards School of Business students learning the importance of a strong communications strategy in business, the post-secondary institution has stepped up to put theory into practice by hiring William Joseph Communications to work with it on core branding.

William Joseph is working collaboratively with the Edwards School of Business to develop an integrated communications strategy that will highlight the comprehensive business education opportunities available through the University of Saskatchewan and attract new students from across the country to the Business School’s five-degree program offerings.

“It is good to be challenged, and we work well together,” says Daphne Taras, Dean of the Edwards School of Business. “This firm is both creative and business-savvy.”

This project was a particularly good fit for both William Joseph and the Edward School of Business due to the history that the two share. As an Edward School of Business alumnus, William Joseph CEO Ryan Townend has been on the frontlines of this project to make sure it accurately reflects the school and the calibre of education that students receive there.

“We’re thrilled to be able to put our experience creating integrated brand solutions to work for the Edwards School of Business; but what makes this project so exciting is William Joseph’s personal connection to it,” says Ryan Townend, CEO of William Joseph Communications. “As a graduate of this exceptional educational institute, I know that this relationship will result in a campaign as brilliant as the future business professionals that this school is creating.”

Self-Promotion Pays Off  

William Joseph Takes Home HOW Award For Agency Ads

Always practicing what they preach, William Joseph Communications struck gold this year with a series of clever self-promotional ads. Though the ads were initially used to generate leads, find employees and build buzz, the agency is now basking in the glow of award show success.

Prestigious HOW magazine – in conjunction with Print and Pantone® – has chosen the William Joseph ads as winners in its Color in Design Awards. The awards recognize the impact of color as a key element of design.

"This is an excellent example of the advice we give our clients put into action," said Ryan Townend, CEO of William Joseph. "We chose a bold look and feel, and took a few risks, and it certainly got us noticed."

The tongue-in-cheek ads originally ran in a variety of publications across Canada and the US. They'll next be seen alongside fellow winners in the Color in Design Gallery at www.howdesign.com in August 2011.

Marketing  

William Joseph Communications has announced the appointment of four new members to the company: Scott Hartley, Director of Strategy; Karen Wells Verlander, Director of Business Development Las Vegas; Elizabeth Reade, Director of Business Development Calgary; Christopher Peters, Director of Business Development Saskatoon; and Jordan Biegler, Account Manager.

"We look forward to the contribution from these uniquely qualified individuals as we accelerate our business development and agency marketing initiatives," says Ryan Townend, CEO of William Joseph. Scott, Karen, Elizabeth, Christopher, and Jordan all possess a wealth of business acumen and broad experience, which will add depth and creativity to our team."

Scott Hartley's appointment as Director of Strategy of William Joseph is a natural fit as he brings 13 years of insight from the client side where he managed marketing initiatives for two of Canada's top brands. At RBC Financial Group, Scott managed marketing communications disciplines across all lines of business, producing consumer and B2B advertising, direct mail, email and sponsorship campaigns. At WestJet, he created marketing programs such as the WestJet Fun 'n Festival Series, WestJet Cares for Kids and promotional initiatives including the WestJet Fly and Win contest. Having managed client projects with international and local agencies, sponsorship properties, charities, marketers and suppliers, Scott excels at driving multiple relationships to access a broad range of skill sets and talent. In addition to Scott's expertise as a strategic thinker, he also possesses a strong understanding of design fundamentals in the marketing process. After graduating from the advertising program at Sheridan College in Oakville, Ontario and beginning his marketing career in Toronto, Scott returned to his roots in 1998 when he moved to Calgary. Scott's sense of community through volunteerism includes efforts for the Special Olympics of Alberta, Alberta Easter Seals March of Dimes and Kerby Centre as well as his current participation on the Board of Directors for Volunteer Calgary.

Director of Business Development Karen Wells Verlander expands William Joseph Communications with her extensive experience in communication design, creative leadership and brand identity across a range of industries. Karen's prolific career in magazine publishing, print, multimedia, television and public relations has amply demonstrated her understanding of creative organizational brand marketing in North America, Europe and Asia. Her debut into the Las Vegas business community was as the Vice President of Advertising and Marketing for the 2010 rebranding of Tropicana Entertainment. Other successful endeavours include Press Relations Manager for singer/songwriter James Taylor, Creative Consultant for Yves Saint Laurent and Creative Director for the global launch of ELLE.com. Combining knowledge of modern design tools and technology and a big picture business perspective, she has achieved success at planning budgets and developing strategic visions. Karen's Las Vegas-based position will facilitate the William Joseph business development and agency marketing initiatives. Karen holds a bachelor's degree in Art from Duke University and a masters degree in Communication Design from Pratt Institute. She is an active member of the American Institute of Graphic Artists (AIGA).

Elizabeth Reade joins William Joseph Communications as Director of Business Development in the Calgary market with over 25 years of media experience in print, broadcast and outdoor advertising. Elizabeth is an honours graduate from the University of Western Ontario, with a master's degree in Clinical Psychology from the University of Waterloo. She welcomed the opportunity to move from Toronto to Calgary in 2001 to accept the position of Western Sales Manager for Cineplex Media. Most recently, she excelled at RedPoint Media Group, launching Alberta's popular health and wellness magazine entitled Apple. With a strong background of dedicated account service and an insightful understanding of marketing and sales, Elizabeth is an effective catalyst, fostering partnerships between William Joseph clients and its creative marketing team.

The addition of Christopher Peters further strengthens the William Joseph team as the recently appointed Director of Business Development Saskatoon. He contributes his more than ten years of experience in marketing and publishing to the company line-up. Clients will benefit greatly from both his extensive advertising/sales background and his custom publication history. Chris enriches William Joseph Communication by providing an added layer of depth and talent to the company's media portfolio. A graduate from the University of Saskatchewan, Chris was nominated in 2005 for Calgary's Top 40 Under 40 by Calgary Inc., having made his mark as the co-founder of Outlooks Magazine. Specializing in working with developers and the real estate industry, Chris's notable clients have included Century 21, Red Arrow Motor Coach, RE/MAX Professionals, Bain Ultra, Condo Living Magazine and Cove Properties. Chris embraces his return to Saskatoon and will lend his unique expertise to the many new ventures that are flourishing in this city of opportunity.

Jordan Biegler has established himself in the advertising industry through diversified creative roles during the past 14 years. He has a seasoned track record with clients from a multitude of sectors – ranging from beauty and biomedical, to hospitality, real estate and education. The roster of companies includes Stone Creek Properties, The City of Calgary Parking Authority and O Hotel Suites. Jordan is a Communications and Advertising Accredited Professional (CAAP) and a graduate from Lethbridge College with a major in Advertising and Public Relations. A native Canadian, Jordan has also broadened his experience from traveling extensively throughout the world. As a lead Account Manager, Jordan's experience and professional acuity will enhance each of his William Joseph client relationships.

WJ Helps Online Game Developer  

The company needed a site that looked as sophisticated as its product offering.

As online gaming technology continually evolves, companies are seeking ways to stay ahead of the competition. When Chartwell Technology – leaders in online games development – sought an agency partner to enhance their web brand, they called William Joseph.

"We wanted to build brand recognition as an exciting, leading edge online casino games developer, while providing effective and easy-to-use online tools to educate casino operators about our games, systems and game platform," said Tammy Schuiling, Marketing Director of Chartwell Technology. "We look forward to the launch of the new website in a few weeks."

The company needed a site that looked as sophisticated as its product offering, and represented its commitment to friendly and approachable customer service. William Joseph's website redesign is just that – and will help increase qualified leads, while ensuring that Chartwell stands out.

"Their offering is entirely innovative and industry leading in terms of industry certification and technology," said Ryan Townend, CEO of William Joseph. "They needed a site that represented that."

The new look and feel of the web brand is modern, edgy and professional – more in line with Chartwell's product and service line-up and highlights its core casino offering: Table games, slots and live dealer.

"We understand the unique needs of the gaming industry," said Townend, "and look forward to partnering with other innovators in the field."

About Chartwell Technology
Chartwell specializes in the development of leading edge games, gaming systems, and platforms for the regulated online casino gaming industry. Chartwell is certified or licensed to offer a range of services in all the leading regulated online gaming markets. Chartwell is not a gaming operator; its clients own its brands and databases entirely and exclusively. Chartwells team of highly trained professionals is committed to delivering the highest quality software and maintaining its market edge through continuous development and unparalleled customer support.

Versace  

Design leaders William Joseph bring Versace legend to town

Milan Comes To Calgary
Whether it's your home, office or retail location, the design of your space can boost business, improve efficiency – and reflect on your brand. As more and more clients turn to William Joseph for environmental branding, the agency is taking a cutting edge approach and calling in a big name.

On November 9th, the agency welcomes Versace Homes' legendary Luigi Giordano. A Milan-based business developer, buyer and expert in beautiful, functional spaces, he will address select agency clients and guests about the importance of design.

"As businesses increasingly invest in advertising and marketing, they frequently forget that their space is also a reflection of their brand," says William Joseph CEO Ryan Townend. "Versace Home is a leader in the design world; as leaders in branding, we're excited to host such a prestigious guest."

Taking place at Le Germaine Hotel, the event will last from 5:30 - 8 and will include refreshments and mingling followed by a talk on Versace Home's latest trends by Luigi Giordano.

Putting Their Hearts Into It  

Marketing & communications agency William Joseph signs first Vegas client

Just weeks after breaking into the Vegas marketplace, marketing & communications agency William Joseph has landed its first US client – the American Heart Association. The agency will assist with the Go Red for Women campaign, educating the public about heart disease.

William Joseph is no stranger to working with registered charities. Its clients are as diverse as foster family associations, mental health groups, and environmental organizations.

"We have extensive experience with integrated campaigns and not-for-profit marketing," says Ryan Townend, CEO of William Joseph. "We're pleased to put our experience to work, and raise the profile of yet another worthy cause."

Client and agency will work together to create a stronger brand and raise awareness in the Las Vegas area. The American Heart Association chose William Joseph based on its previous experience and innovative approach to brand-building solutions.

"We are excited to be partnering with WJ, especially given its extensive successes, and thrilled that it is working with our association here in Las Vegas!" says Crisa Albright, Director of Go Red for Women, Las Vegas.

About Go Red for Women
The Go Red for Women Campaign is the American Heart Association's national call to increase awareness of heart disease, and to inspire women to take charge of their heart health.

Each year, cities across the nation will host Go Red for Women Luncheons. The Go Red for Women Luncheons, themed around sisterhood and inspiration, are life-changing experiences that focus on three areas to support the fight against heart disease in women: heightening awareness of the issue, creating a passionate call-to-action, and generating funds to support education and research.

The Go Red for Women Luncheon in Las Vegas will be held Thursday, February 17, 2011 at the Paris Hotel and Casino.

Rebranding an Icon  

Saskatoon's Confederation Mall selects William Joseph

Marketing and communications agency William Joseph is no stranger to retail and facility marketing. But, to Saskatoon native Ryan Townend, there's something special about Confederation Mall – the agency's newest client.

"Really, the mall is an iconic part of Saskatoon. To revitalize it is an amazing opportunity. I remember shopping there as a kid, and now, to build it a new brand? That's pretty exciting," said William Joseph's CEO.

The road to the rebrand started at a chance meeting last year, when Mary Monuik met William Joseph's founders at their Saskatoon launch party.

"They were obviously very passionate about bringing their business back home to Saskatoon," said Monuik, Shopping Centre Manager at Confederation Mall. "When I got to know them better, I saw not only passion but the energy and creativity that I wanted for our rebrand. They came back with a concept that was very impressive and exactly what I was looking for."

To execute, the agency will draw on its previous experience with malls in Western Canada – including the recent rebrand of Calgary's Sunridge Mall. The project and ongoing campaigns have incorporated on-site tactics with social media and community engagement, putting a new spin on both traditional mall marketing and what a mall means to its community.

William Joseph Showcases Talent at Las Vegas Chamber of Commerce  

To further establish its presence in the Las Vegas business landscape, marketing & communications agency William Joseph attended one of the year's most important business networking events.

The Las Vegas Chamber of Commerce Business Expo 2010 attracts nearly 1,700 attendees and 200 exhibitors who connect and showcase their products and services.

"Economists say that 2010 will be the recovery year," says Ryan Townend, CEO of William Joseph. "It's time to re-invest in business and get the word out there."

Of course, one of the key ways a business can do that is through marketing – something William Joseph excels at. With a decade of success in other markets, they are now expanding their reach in Vegas.

Conference attendees are likely aware of the value of exposure. What they may not know is that agencies like William Joseph can provide better return on their marketing investments.

"Helping pull companies out of a recession is something we have experience with," insists Townend. "Our expertise with developing strategy and executing fully integrated, professional campaigns can give you the credibility and the tools you need to boost business for years to come."

The Expo took place on Wednesday, June 23, from 12:00 – 5:00 PM at the World Market Center in Las Vegas, NV.

William Joseph Appointed Agency of Record for Sunridge Mall  

Building on their success in facility marketing, William Joseph is pleased to announce its newest account: Sunridge Mall.

Referred by the Saskatoon-based Midtown Plaza, Sunridge heard about William Joseph's integrated services and strategic expertise and asked the agency to participate in their RFP process.

One of three agencies to pitch, WJ impressed the Sunridge team with their entirely unique proposal.

"We wanted an agency that thinks outside of the box," said Joanne Hamm, Sunridge Mall's Marketing Manager. "We needed something that helped us stand out in the marketplace and hadn't been done before."

As a long-standing fixture in Calgary, the mall was also partial to William Joseph's Calgary location. It's that local knowledge that led WJ to come up with a winning strategy.

"Sunridge Mall is the core of its community," said Ryan Townend, CEO of William Joseph. "We presented an idea that embraces the mall's status, and engages with Calgarians in a totally unconventional way."

The campaign itself is tightly under wraps until it launches later this year, but both Sunridge and William Joseph are excited to get started.

"We're treading on new territory," insists Townend. "This approach is viral and grassroots and has never been done in mall marketing. We look forward to using our expertise, building a partnership and generating results."

About Sunridge Mall
Sunridge Mall—the largest shopping centre in Northeast Calgary—is located right in the heart of Calgary's largest retail and commercial business node. The centre features more than 150 stores and services and 808,000 square feet of retail space. For more info, visit www.sunridgemall.com.

Alberta is Energy Case Study  

Alberta’s energy sector affects all Albertans. When a non-partisan group of concerned business associations decided to engage the province in a frank discussion about the industry, they turned to us for help.

Together, we helped build a brand that resonated with Alberta’s dynamic population. And to open the forum for debate and discussion, we took it to the web.

AlbertaIsEnergy.ca provides Albertans with valuable information about the energy sector – how it works, who it employs, and the impact it has on the province’s programs, services, careers and lives.

Designed to encourage dialogue, the site’s grassroots approach includes a forum where Albertans can discuss the future of their province. The site also profiles real Albertans who are affected by, or employed in, the energy sector. It drives visitors to various social networks where they can connect with each other and learn more.

To support the web launch, William Joseph also created a roll-up campaign, designed and branded the web newsletter, produced a short video, and drove the creative for advertising.

With our help, Alberta Is Energy connected a dynamic province with its leading sector – and with each other – in new and inspiring ways.

William Joseph CEO Provides University Address  

On Tuesday, November 3, 2009, William Joseph CEO Ryan Townend delivered a speaking engagement to University of Saskatchewan students enrolled in the university's business faculty.

The event, which featured several addresses from leaders in the field of advertising, was hosted by the Marketing Students' Society and the Department of Management and Marketing at the University of Saskatchewan's Edwards School of Business.

Designed to provide first-year and second-year students with more information about career opportunities in the field of marketing, Townend spoke on how a U of S degree in business can provide a useful foundation in becoming a successful entrepreneur; how to recognize if you have the "marketing bug"; and the importance of gaining as much related experience as possible while completing studies. A question-and-answer period followed Townend's address.

"It was a privilege to be invited to share my experiences at this event," stated Townend, an alumnus of the University of Saskatchewan's Edwards School of Business. "To return to the university from which I graduated and connect with current students was a very rewarding experience for me. It is my hope that I was able to provide information that the students may find useful in their pursuit of a career in advertising" The University of Saskatchewan has invited Ryan to return in the future to again address the students.

William Joseph Announces 2010 Brand-Aid Winner  

William Joseph has announced that it has selected the Saskatoon Zoo Society Inc. as the recipient of the 2010 Brand-Aid program.

Brand-Aid is William Joseph’s non-profit granting program, which provides a sponsorship of $25,000 in agency services for a qualified not-for-profit organization each year. The 2010 endowment represents the second annual selection of a Brand-Aid recipient.

“After careful deliberation of the many qualified responses received, William Joseph is very pleased to select the Saskatoon Zoo Society as the 2010 Brand-Aid recipient,” stated Ryan Townend, William Joseph CEO. “The Society is an organization that was considered to best fit the Brand-Aid granting criteria. William Joseph looks forward to working closely with the Society in developing and enhancing its brand and communications.”

In evaluating each Brand-Aid not-for-profit applicant, William Joseph examined each organization’s mandate; the projected positive local effect of the organization in Alberta and Saskatchewan; the applicant’s determined need for enhanced communications and its opportunity to obtain enhanced communications without the grant.

Kathleen Zary, Program Coordinator for the Saskatoon Zoo Society, is excited that the Society has been selected: “We are thrilled to be selected to work with William Joseph. This is an outstanding opportunity for the Society to be able to develop professional and strategic communications that will effectively reach our audiences and better generate interest in our educational services.”

About Saskatoon Zoo Society
Founded in 1976, the Saskatoon Zoo Society ensures that animals residing at the Saskatoon Forestry Farm Park Zoo are cared for properly. A volunteer driven, non-profit organization the Saskatoon Zoo Society develops and delivers more than 450 educational programs and special events each year, designed to educate school groups and younger children on how to respect animals and nature. In 2010, the Society will pilot a Zoo School program, which will bring Saskatoon-area classrooms to the Saskatoon Zoo for a week.