There’s a lot going on around here. Check back often for the latest news and announcements involving William Joseph, our team and our clients.
Putting Their Hearts Into It:
Marketing & communications agency William Joseph signs first Vegas client
August, 2010 – Just weeks after breaking into the Vegas marketplace, marketing & communications agency William Joseph has landed its first US client – the American Heart Association. The agency will assist with the Go Red for Women campaign, educating the public about heart disease.
William Joseph is no stranger to working with registered charities. Its clients are as diverse as foster family associations, mental health groups, and environmental organizations.
“We have extensive experience with integrated campaigns and not-for-profit marketing,” says Ryan Townend, CEO of William Joseph. “We’re pleased to put our experience to work, and raise the profile of yet another worthy cause.”
Client and agency will work together to create a stronger brand and raise awareness in the Las Vegas area. The American Heart Association chose William Joseph based on its previous experience and innovative approach to brand-building solutions.
“We are excited to be partnering with WJ, especially given its extensive successes, and thrilled that it is working with our association here in Las Vegas!” says Crisa Albright, Director of Go Red for Women, Las Vegas.
About William Joseph Communications
William Joseph is a boutique agency, serving clients across North America. Our experience spans everything from non-profits to global brands. With an all-senior staff and three locations, our agile business model means that we can effectively serve clients of all sizes – on-time, and on-budget.
About Go Red for Women
The Go Red for Women Campaign is the American Heart Association’s national call to increase awareness of heart disease, and to inspire women to take charge of their heart health.
Each year, cities across the nation will host Go Red for Women Luncheons. The Go Red for Women Luncheons, themed around sisterhood and inspiration, are life-changing experiences that focus on three areas to support the fight against heart disease in women: heightening awareness of the issue, creating a passionate call-to-action, and generating funds to support education and research.
The Go Red for Women Luncheon in Las Vegas will be held Thursday, February 17, 2011 at the Paris Hotel and Casino.
For further information, please contact:
For further information, please contact:
Ryan Townend, CEO
William Joseph Communications
Second Floor, Eau Claire Market
174 — 200 Barclay Parade SW
Calgary, Alberta T2P 4R5
403.770.4900
r.townend@williamjoseph.com
Rebranding an Icon
Saskatoon’s Confederation Mall selects William Joseph
August, 2010 – Marketing and communications agency William Joseph is no stranger to retail and facility marketing. But, to Saskatoon native Ryan Townend, there’s something special about Confederation Mall – the agency’s newest client.
“Really, the mall is an iconic part of Saskatoon. To revitalize it is an amazing opportunity. I remember shopping there as a kid, and now, to build it a new brand? That’s pretty exciting,” said William Joseph’s CEO.
The road to the rebrand started at a chance meeting last year, when Mary Monuik met William Joseph’s founders at their Saskatoon launch party.
“They were obviously very passionate about bringing their business back home to Saskatoon,” said Monuik, Shopping Centre Manager at Confederation Mall. “When I got to know them better, I saw not only passion but the energy and creativity that I wanted for our rebrand. They came back with a concept that was very impressive and exactly what I was looking for.”
To execute, the agency will draw on its previous experience with malls in Western Canada – including the recent rebrand of Calgary’s Sunridge Mall. The project and ongoing campaigns have incorporated on-site tactics with social media and community engagement, putting a new spin on both traditional mall marketing and what a mall means to its community.
About William Joseph Communications:
William Joseph Communications is a full-service advertising agency with offices in Calgary, Saskatoon and Las Vegas. The firm's current client roster includes the American Heart Association, Canadian Association of Petroleum Producers, the Jubilee Auditoria of Alberta, Shell Canada Ltd., BHP Billiton, West Wind Aviation and the YWCA of Saskatoon.
For further information, please contact:
Ryan Townend, CEO, William Joseph Communications
8th Floor, CIBC Building
801 – 201 21st Street East
Saskatoon, Saskatchewan S7K 0B8
306.979.2945
r.townend@williamjoseph.com
www.williamjoseph.com
William Joseph Showcases Talent at Las Vegas Chamber of Commerce
June 2010
To further establish its presence in the Las Vegas business landscape, marketing & communications agency William Joseph attended one of the year’s most important business networking events.
The Las Vegas Chamber of Commerce Business Expo 2010 attracts nearly 1,700 attendees and 200 exhibitors who connect and showcase their products and services.
“Economists say that 2010 will be the recovery year,” says Ryan Townend, CEO of William Joseph. “It’s time to re-invest in business and get the word out there.”
Of course, one of the key ways a business can do that is through marketing – something William Joseph excels at. With a decade of success in other markets, they are now expanding their reach in Vegas.
Conference attendees are likely aware of the value of exposure. What they may not know is that agencies like William Joseph can provide better return on their marketing investments.
“Helping pull companies out of a recession is something we have experience with,” insists Townend. “Our expertise with developing strategy and executing fully integrated, professional campaigns can give you the credibility and the tools you need to boost business for years to come.”
The Expo took place on Wednesday, June 23, from 12:00 – 5:00 PM at the World Market Center in Las Vegas, NV.
About William Joseph Communications
William Joseph is a boutique agency, serving clients across North America. Our experience spans everything from non-profits to global brands. With an all-senior staff and three locations, our agile business model means that we can effectively serve clients of all sizes – on-time, and on-budget.
For further information, please contact:
Ryan Townend, CEO
William Joseph Communications
Second Floor, Eau Claire Market
174 — 200 Barclay Parade SW
Calgary, Alberta T2P 4R5
403.770.4900
r.townend@williamjoseph.com
William Joseph Appointed Agency of Record for Sunridge Mall
June 2010 - Calgary, Alberta
Building on their success in facility marketing, William Joseph is pleased to announce its newest account: Sunridge Mall.
Referred by the Saskatoon-based Midtown Plaza, Sunridge heard about William Joseph’s integrated services and strategic expertise and asked the agency to participate in their RFP process.
One of three agencies to pitch, WJ impressed the Sunridge team with their entirely unique proposal.
“We wanted an agency that thinks outside of the box,” said Joanne Hamm, Sunridge Mall’s Marketing Manager. “We needed something that helped us stand out in the marketplace and hadn’t been done before.”
As a long-standing fixture in Calgary, the mall was also partial to William Joseph’s Calgary location. It’s that local knowledge that led WJ to come up with a winning strategy.
“Sunridge Mall is the core of its community,” said Ryan Townend, CEO of William Joseph. “We presented an idea that embraces the mall’s status, and engages with Calgarians in a totally unconventional way.”
The campaign itself is tightly under wraps until it launches later this year, but both Sunridge and William Joseph are excited to get started.
“We’re treading on new territory,” insists Townend. “This approach is viral and grassroots and has never been done in mall marketing. We look forward to using our expertise, building a partnership and generating results.”
About Sunridge Mall
Sunridge Mall—the largest shopping centre in Northeast Calgary—is located right in the heart of Calgary’s largest retail and commercial business node. The centre features more than 150 stores and services and 808,000 square feet of retail space. For more info, visit www.sunridgemall.com.
About William Joseph Communications
William Joseph Communications is a full-service advertising agency with offices in Calgary, Saskatoon and Las Vegas.
For further information, please contact:
Ryan Townend, CEO
William Joseph Communications
Second Floor, Eau Claire Market
174 — 200 Barclay Parade SW
Calgary, Alberta T2P 4R5
403.770.4900
r.townend@williamjoseph.ca
Alberta is Energy Case Study
Alberta’s energy sector affects all Albertans. When a non-partisan group of concerned business associations decided to engage the province in a frank discussion about the industry, they turned to us for help.
Together, we helped build a brand that resonated with Alberta’s dynamic population. And to open the forum for debate and discussion, we took it to the web.
AlbertaIsEnergy.ca provides Albertans with valuable information about the energy sector – how it works, who it employs, and the impact it has on the province’s programs, services, careers and lives.
Designed to encourage dialogue, the site’s grassroots approach includes a forum where Albertans can discuss the future of their province. The site also profiles real Albertans who are affected by, or employed in, the energy sector. It drives visitors to various social networks where they can connect with each other and learn more.
To support the web launch, William Joseph also created a roll-up campaign, designed and branded the web newsletter, produced a short video, and drove the creative for advertising.
With our help, Alberta Is Energy connected a dynamic province with its leading sector – and with each other – in new and inspiring ways.
William Joseph CEO Provides University Address
Saskatoon, Saskatchewan, November 4, 2009
On Tuesday, November 3, 2009, William Joseph CEO Ryan Townend delivered a speaking engagement to University of Saskatchewan students enrolled in the university’s business faculty.
The event, which featured several addresses from leaders in the field of advertising, was hosted by the Marketing Students’ Society and the Department of Management and Marketing at the University of Saskatchewan’s Edwards School of Business.
Designed to provide first-year and second-year students with more information about career opportunities in the field of marketing, Townend spoke on how a U of S degree in business can provide a useful foundation in becoming a successful entrepreneur; how to recognize if you have the “marketing bug”; and the importance of gaining as much related experience as possible while completing studies. A question-and-answer period followed Townend’s address.
“It was a privilege to be invited to share my experiences at this event,” stated Townend, an alumnus of the University of Saskatchewan’s Edwards School of Business. “To return to the university from which I graduated and connect with current students was a very rewarding experience for me. It is my hope that I was able to provide information that the students may find useful in their pursuit of a career in advertising”
The University of Saskatchewan has invited Ryan to return in the future to again address the students.
William Joseph Announces 2010 Brand-Aid Winner
Calgary, Alberta, January 6, 2009
William Joseph has announced that it has selected the Saskatoon Zoo Society Inc. as the recipient of the 2010 Brand-Aid program.
Brand-Aid is William Joseph’s non-profit granting program, which provides a sponsorship of $25,000 in agency services for a qualified not-for-profit organization each year. The 2010 endowment represents the second annual selection of a Brand-Aid recipient.
“After careful deliberation of the many qualified responses received, William Joseph is very pleased to select the Saskatoon Zoo Society as the 2010 Brand-Aid recipient,” stated Ryan Townend, William Joseph CEO. “The Society is an organization that was considered to best fit the Brand-Aid granting criteria. William Joseph looks forward to working closely with the Society in developing and enhancing its brand and communications.”
In evaluating each Brand-Aid not-for-profit applicant, William Joseph examined each organization’s mandate; the projected positive local effect of the organization in Alberta and Saskatchewan; the applicant’s determined need for enhanced communications and its opportunity to obtain enhanced communications without the grant.
Kathleen Zary, Program Coordinator for the Saskatoon Zoo Society, is excited that the Society has been selected: “We are thrilled to be selected to work with William Joseph. This is an outstanding opportunity for the Society to be able to develop professional and strategic communications that will effectively reach our audiences and better generate interest in our educational services.”
About Saskatoon Zoo Society
Founded in 1976, the Saskatoon Zoo Society ensures that animals residing at the Saskatoon Forestry Farm Park Zoo are cared for properly. A volunteer driven, non-profit organization the Saskatoon Zoo Society develops and delivers more than 450 educational programs and special events each year, designed to educate school groups and younger children on how to respect animals and nature. In 2010, the Society will pilot a Zoo School program, which will bring Saskatoon-area classrooms to the Saskatoon Zoo for a week.
About William Joseph Communications
William Joseph Communications is a full-service advertising agency with offices in Calgary and Saskatoon. The firm's current client roster includes Shell Canada Ltd., BHP Billiton, The Jubilee Auditoria of Alberta, Chevron Canada Ltd., Gimbel Eye Centre, Canadian National Sportsmen's Shows, The Calgary Boys and Girls Club and the YWCA of Saskatoon.
For further information, please contact:
Ryan Townend, CEO
William Joseph Communications
Second Floor, Eau Claire Market
174 — 200 Barclay Parade SW
Calgary, Alberta T2P 4R5
403.770.4900 ext. 24
r.townend@williamjoseph.ca
We are a boutique agency operating in Calgary, Saskatoon and Las Vegas. We provide integrated communications campaigns for clients across North America. We work collaboratively to create innovative solutions – and provide excellent return on investment.
Enough about us. Let's talk about you for a minute. If you're looking for an agency partner with the professionalism, expertise, and creativity to get the job done, call William Joseph.
We specialize in seamless, integrated solutions that work together to boost your ROI. We’ve worked with industries as diverse as non-profit, retail, oil & gas, facilities, entertainment, real estate, education and healthcare. Take a look through our portfolio to see examples of our innovation
