WJ Promotional Branding
Lady Luck
Challenge
William Joseph was registered for a corporate trade show in Las Vegas. The demographics attending the trade show were local businesses and retailers.
We needed a booth that was attention grabbing, while still being able to sell the agency and its marketing expertise.
William Joseph Thinking
We had three objectives for the trade show booth:
- Develop an execution that was interesting and memorable.
- Ensure that the messaging was relevant to the audience.
- Demonstrate our strategic and creative skills and services.
Results
We created a clever execution that highlighted the notion that marketing shouldn’t be a game of chance: that all marketing initiatives should be successful, sustainable and results driven.
With the amazing feedback and response from the Las Vegas market, the execution was later rolled into the Calgary and Saskatoon markets. The Lady Luck campaign has spread into print, web and signage initiatives and it continues to receive attention, including media outlets that have highlighted its edginess.
