Jump.ca

Ad Campaign

Challenge

Jump.ca is the largest SaskTel authorized dealer in the province of Saskatchewan and focuses its customer service on matching mobile users with the best phone for their lifestyle.

Jump.ca had a creative idea but needed help executing it. That's where William Joseph comes in. We led Jump.ca through its concept that involved people having phones as heads, demonstrating Jump.ca as the leader in helping customers find the appropriate phone.

William Joseph Thinking

We knew the creative approach involved much more than pasting a phone onto a person’s body. We had to demonstrate that mobile phones are an extension of an individual.

Results

We created a concept that involved a young person with friends in a restaurant/lounge. His head was a phone surrounded by different applications that were applicable to the user. The apps most relevant to the user were front and centre, while secondary and tertiary apps were positioned in the background.

The creative execution involved an extensive photo shoot and several hours of detailed photo editing.