Edwards School of Business

Ad Campaign

Challenge

The Edwards School of Business, a faculty of the University of Saskatchewan, offers a comprehensive business education focusing on the core disciplines of accounting and finance, marketing, management, human resources and strategy. Its representatives wanted a new brand strategy that capitalizes on the booming economy of the province and the resulting spotlight.

William Joseph Thinking

We wanted to position Edwards School of Business as a key contributor to Canada's future. We looked at ways to celebrate its innovative education practices at home and around the world.

Results

William Joseph created an Edwards School of Business brand that puts it in the spotlight. The tagline, Change is a mindset, positions the school as a great think tank for business innovation. We built a full-page advertorial that ran in the Globe and Mail's Report on Business.