William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Tourism Saskatoon Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon Explore YXE

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Twitter

Thursday, April 20th, 2017 at 2:00pm
RT @ABPromise: Learn from marketing guru Ryan Townend of @wj_agency next Tues at our #PromiseConnect event in #YYC! 2 spots left
https://t.…
Thursday, April 20th, 2017 at 1:59pm
#BUZZBUILDERS! MLSE’s marketing team helps Leafs and Raptors build the playoff buzz /via @globeandmail https://t.co/GT8COzfJN5
Tuesday, April 18th, 2017 at 6:35am
WJ is thrilled to support our friends at @HIVCommLink. Get your tickets to Splash of Red before they're gone! https://t.co/w6tER6AbFm
Monday, April 17th, 2017 at 6:44am
RT @HIVCommLink: A big thank you to @wj_agency for donating a $1,500 gift certificate for our #SplashofRed silent auction! Get tix at https…

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, April 22nd, 2017 at 11:55am
We all have a part to play in keeping our planet alive. Here are 10 simple things you can do today!

http://science.howstuffworks.com/environmental/green-science/save-earth-top-ten.htm
William Joseph Communications
William Joseph CommunicationsFriday, April 21st, 2017 at 1:23pm
Friday Client Spotlight: Fabricland! Since William Joseph and Fabricland teamed up in 2013, we have seen the Canadian company make some major changes, including taking their traditional mailers completely digital this past year. We are excited to keep exploring new marketing initiatives with this wonderful organization!
William Joseph Communications
William Joseph Communications shared Alberta's Promise's post.Thursday, April 20th, 2017 at 3:28pm
William Joseph Communications
William Joseph CommunicationsTuesday, April 18th, 2017 at 11:55pm
Every year, Oilweek highlights the trailblazers unafraid of challenging industry’s status quo and forging a new path for oil and gas.

This year our CEO, Ryan Townend, was selected as a Rising Star for 2017.

https://www.youtube.com/watch?v=uBNcetySJ-E&sns=em
William Joseph Communications
William Joseph CommunicationsTuesday, April 18th, 2017 at 9:32am
We got the chance to catch up with our friends at HIV Community Link last week! It was fantastic to see the way they incorporated the brand creative we designed for them into their marketing materials. In just over a month, they are hosting the Splash of Red fundraising gala on May 27th, at the Fairmont Palliser. Click the link to get your tickets, we hope to see everyone there! https://www.eventbrite.ca/e/splash-of-red-tickets-32093249774?aff=erelexpmlt

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