William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Tourism Saskatoon Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon Explore YXE

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Friday, May 19th, 2017 at 11:21am
Team WJ is growing! Currently looking to fill the roles of Content Writer and Strategist. https://t.co/MNpV4yZ91g… https://t.co/i6xRnvm7X4
Thursday, May 18th, 2017 at 2:14pm
Big thanks to @CaraWolf for kidnapping our CEO and taking him to his first @RainforestAB event! #RainforestABContract #RainforestAB
Wednesday, May 17th, 2017 at 7:55am
We just had two spots open up for our "What is Brand?" seminar tomorrow! https://t.co/z7qAUiozUr Click the link to register your spot! #YYC
Wednesday, May 17th, 2017 at 6:00am
RT @BusinessLinkAB: Ryan Townend @wj_agency ‘What I say about my company is my sales pitch, what people say about my company behind my back…

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, May 19th, 2017 at 2:17pm
WJ is growing, once again! We are currently looking for two qualified and FUN professionals to fill the roles of Marketing Strategist and Content Writer. All applicants please submit resumes to info@williamjoseph.com and check out our website for the position details.

http://www.williamjoseph.com/careers/
William Joseph Communications
William Joseph CommunicationsThursday, May 18th, 2017 at 2:35pm
http://www.williamjoseph.com/clients/enerflex/

Client spotlight! Enerflex Ltd.is a global competitor in the natural gas compression, processing, power generation, after-market services and contract operations market. William Joseph and Enerflex partnered in 2016 and haven't looked back since. WJ is thrilled to be be working with Enerflex on some exciting projects, and can't wait to share all that we have created together!
William Joseph Communications
William Joseph CommunicationsWednesday, May 17th, 2017 at 4:21pm
William Joseph is proud to be a Gold sponsor of the Fuze Conference. Our entire team was excited to attend the event to learn about new trends and get inspired! Big thanks to the Saskatchewan Professional Marketing Association for allowing our Account Director Lisa to have some time addressing the crowd!
William Joseph Communications
William Joseph CommunicationsWednesday, May 17th, 2017 at 9:02am
A few times a year our agency turns our focus to innovation. We share what we have learned, review industry tends, do team building exercises and embrace the importance of play. This is how it all went down!
William Joseph Communications
William Joseph CommunicationsSunday, May 14th, 2017 at 10:03am
Team WJ wants to wish all our moms a Happy Mother's Day. Thank you for all your kindness and support throughout the years!

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