William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Tourism Saskatoon Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon Explore YXE

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Twitter

Thursday, February 23rd, 2017 at 12:53pm
We do a quarterly book club at WJ- checking these out for sure! 10 marketing books to read in 2017 https://t.co/YY2lFOrZgp via @mashable
Wednesday, February 22nd, 2017 at 12:50pm
Want to hear our educated guess why Cadillac's sold more cars in 2016 than they have since 1986? Read our blog! https://t.co/oyuknqugh5
Tuesday, February 21st, 2017 at 11:42am
RT @devan_schultz: Thank you @wj_agency for sharing The Art and Science of Effective Marketing 💥⚡️💡
Tuesday, February 21st, 2017 at 11:42am
RT @hannahcree_: Have you ever seen a bank this full? It's cause @ATBBusiness is more than just a bank! @wj_agency sharing their #marketing

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, February 23rd, 2017 at 3:51pm
Throwback to last weeks team lunch! Thanks to our friends at Fresh Kitchen, it was awesome!!
William Joseph Communications
William Joseph CommunicationsWednesday, February 22nd, 2017 at 3:14pm
http://www.williamjoseph.com/blog/cadillac-can-teach-us-positioning-brand/

Last year, Cadillac sold more cars than they have since 1986. How did they do this? We think we have a pretty good idea. Check out our latest blog post to learn more.
William Joseph Communications
William Joseph CommunicationsTuesday, February 21st, 2017 at 4:09pm
William Joseph is thrilled to announce our partnership with Alberta's Promise, an organization committed to making Alberta the best place in the world to raise our children and youth. We have tons of exciting things up our sleeves, so stay tuned!
William Joseph Communications
William Joseph CommunicationsSaturday, February 18th, 2017 at 8:01pm
Nothing is impossible, the word itself says, “I’m possible!” – Audrey Hepburn
William Joseph Communications
William Joseph Communications added 2 new photos.Friday, February 17th, 2017 at 12:00pm
Team WJ visited our amazing client Children's Hospital Foundation of Saskatchewan and were thrilled to see that they incorporated some of our creative into their beautiful wall designs!

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