William Joseph Communications

Egg Farmers of Alberta

The Egg Farmers of Alberta represents registered producers in Alberta, liaising between egg producers and consumers. The EFA works with and supports their egg farmers, while educating the public about the production and nutritional value of eggs. William Joseph was contacted to develop a strategy to build brand equity in a variety of marketing materials.

Although the EFA had consistent branding, Alberta Eggs lacked the sort of brand recognition that other provincial food products enjoyed, such as Alberta Beef. William Joseph developed a strategic marketing plan, including brand language and visuals, which would see the EFA through years to come, and developed several marketing pieces using this brand.

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EFA Sustainability Report

The EFA needed to explain its sustainability plan in a concise and attractive manner that would appeal to several stakeholders. Using their revamped visual and written brand definition, William Joseph created a four-page sustainability report for the EFA. This report was designed to provide the audience an overall context for the EFA’s sustainability plans and graphically represent the data. The finished product explained the EFA’s sustainability framework and has become a powerful marketing piece for the organization.

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EFA Annual Report

The 2014 annual report for the EFA was intended to be a comprehensive report on the organization’s many activities throughout the year. With a wealth of information to contain within 32-pages, the William Joseph team was given creative freedom to build the report around attractive infographics to better represent the information. The result was a professional, yet uncomplicated, well-organized piece that not only informed but fully captured the new look and feel of the EFA brand.

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EFA Brochure

William Joseph created a brochure for the EFA to hand out to the general public at major events, such as the Calgary Stampede. The brochure was created to correct the public’s misconceptions about the Alberta egg industry and inform them of the nutritional benefits of eggs.

Using the established Egg Farmers of Alberta branding, the final product was an easy-to-read marketing piece that could be used at a variety of events. By connecting the EFA with the public in an accessible way, this brochure reflects the message and brand of the organization: Healthy Birds, Healthy Eggs, Healthy Farms, Healthy Communities. 

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Website

We designed a kid-friendly campaign website to house all of Albert’s content. Mobile-friendly for kids active on tablets, the website is easy to use and updated weekly with new activities, recipes and more and includes posts from Albert while he travels across the province. The site’s content links to Albert’s Facebook page and can be sorted by genre, or by hashtag.

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Albert Storybook

We designed and developed a fun story book written for young children to introduce kids to Albert. The storybook pages are easily flipped on a tablet when the story is read on Albert’s website and provides an eggcellent introduction to Albert and his journey.

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Albert Activity Book

We created a fun and vibrant Activity Book packed full of crafts, puzzles, eggsperiments and kid-friendly egg recipes. The Activity Book encourages children to connect with Albert, learn more about the health benefits of eggs and have fun along the way. The Activity Book will be handed out at events Albert attends and is a great way to get kids engaged.

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Sunnyside Club

We developed a fan club for all of Albert’s new friends. Sunnyside Club members receive a membership package, including a membership card, in the mail, an Albert the Egg magazine that is published quarterly and their parents receive e-newsletters full of recipes, puzzles and activities to share with their little ones. The Sunnyside members can enter special contents, and the club is a fun, free and easy way for kids to connect with Albert both on and offline.

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Twitter

Thursday, April 20th, 2017 at 2:00pm
RT @ABPromise: Learn from marketing guru Ryan Townend of @wj_agency next Tues at our #PromiseConnect event in #YYC! 2 spots left
https://t.…
Thursday, April 20th, 2017 at 1:59pm
#BUZZBUILDERS! MLSE’s marketing team helps Leafs and Raptors build the playoff buzz /via @globeandmail https://t.co/GT8COzfJN5
Tuesday, April 18th, 2017 at 6:35am
WJ is thrilled to support our friends at @HIVCommLink. Get your tickets to Splash of Red before they're gone! https://t.co/w6tER6AbFm
Monday, April 17th, 2017 at 6:44am
RT @HIVCommLink: A big thank you to @wj_agency for donating a $1,500 gift certificate for our #SplashofRed silent auction! Get tix at https…

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, April 22nd, 2017 at 11:55am
We all have a part to play in keeping our planet alive. Here are 10 simple things you can do today!

http://science.howstuffworks.com/environmental/green-science/save-earth-top-ten.htm
William Joseph Communications
William Joseph CommunicationsFriday, April 21st, 2017 at 1:23pm
Friday Client Spotlight: Fabricland! Since William Joseph and Fabricland teamed up in 2013, we have seen the Canadian company make some major changes, including taking their traditional mailers completely digital this past year. We are excited to keep exploring new marketing initiatives with this wonderful organization!
William Joseph Communications
William Joseph Communications shared Alberta's Promise's post.Thursday, April 20th, 2017 at 3:28pm
William Joseph Communications
William Joseph CommunicationsTuesday, April 18th, 2017 at 11:55pm
Every year, Oilweek highlights the trailblazers unafraid of challenging industry’s status quo and forging a new path for oil and gas.

This year our CEO, Ryan Townend, was selected as a Rising Star for 2017.

https://www.youtube.com/watch?v=uBNcetySJ-E&sns=em
William Joseph Communications
William Joseph CommunicationsTuesday, April 18th, 2017 at 9:32am
We got the chance to catch up with our friends at HIV Community Link last week! It was fantastic to see the way they incorporated the brand creative we designed for them into their marketing materials. In just over a month, they are hosting the Splash of Red fundraising gala on May 27th, at the Fairmont Palliser. Click the link to get your tickets, we hope to see everyone there! https://www.eventbrite.ca/e/splash-of-red-tickets-32093249774?aff=erelexpmlt

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