William Joseph Communications

Egg Farmers of Alberta

The Egg Farmers of Alberta represents registered producers in Alberta, liaising between egg producers and consumers. The EFA works with and supports their egg farmers, while educating the public about the production and nutritional value of eggs. William Joseph was contacted to develop a strategy to build brand equity in a variety of marketing materials.

Although the EFA had consistent branding, Alberta Eggs lacked the sort of brand recognition that other provincial food products enjoyed, such as Alberta Beef. William Joseph developed a strategic marketing plan, including brand language and visuals, which would see the EFA through years to come, and developed several marketing pieces using this brand.

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EFA Sustainability Report

The EFA needed to explain its sustainability plan in a concise and attractive manner that would appeal to several stakeholders. Using their revamped visual and written brand definition, William Joseph created a four-page sustainability report for the EFA. This report was designed to provide the audience an overall context for the EFA’s sustainability plans and graphically represent the data. The finished product explained the EFA’s sustainability framework and has become a powerful marketing piece for the organization.

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EFA Annual Report

The 2014 annual report for the EFA was intended to be a comprehensive report on the organization’s many activities throughout the year. With a wealth of information to contain within 32-pages, the William Joseph team was given creative freedom to build the report around attractive infographics to better represent the information. The result was a professional, yet uncomplicated, well-organized piece that not only informed but fully captured the new look and feel of the EFA brand.

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EFA Brochure

William Joseph created a brochure for the EFA to hand out to the general public at major events, such as the Calgary Stampede. The brochure was created to correct the public’s misconceptions about the Alberta egg industry and inform them of the nutritional benefits of eggs.

Using the established Egg Farmers of Alberta branding, the final product was an easy-to-read marketing piece that could be used at a variety of events. By connecting the EFA with the public in an accessible way, this brochure reflects the message and brand of the organization: Healthy Birds, Healthy Eggs, Healthy Farms, Healthy Communities. 

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Website

We designed a kid-friendly campaign website to house all of Albert’s content. Mobile-friendly for kids active on tablets, the website is easy to use and updated weekly with new activities, recipes and more and includes posts from Albert while he travels across the province. The site’s content links to Albert’s Facebook page and can be sorted by genre, or by hashtag.

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Albert Storybook

We designed and developed a fun story book written for young children to introduce kids to Albert. The storybook pages are easily flipped on a tablet when the story is read on Albert’s website and provides an eggcellent introduction to Albert and his journey.

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Albert Activity Book

We created a fun and vibrant Activity Book packed full of crafts, puzzles, eggsperiments and kid-friendly egg recipes. The Activity Book encourages children to connect with Albert, learn more about the health benefits of eggs and have fun along the way. The Activity Book will be handed out at events Albert attends and is a great way to get kids engaged.

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Sunnyside Club

We developed a fan club for all of Albert’s new friends. Sunnyside Club members receive a membership package, including a membership card, in the mail, an Albert the Egg magazine that is published quarterly and their parents receive e-newsletters full of recipes, puzzles and activities to share with their little ones. The Sunnyside members can enter special contents, and the club is a fun, free and easy way for kids to connect with Albert both on and offline.

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Twitter

Friday, May 19th, 2017 at 11:21am
Team WJ is growing! Currently looking to fill the roles of Content Writer and Strategist. https://t.co/MNpV4yZ91g… https://t.co/i6xRnvm7X4
Thursday, May 18th, 2017 at 2:14pm
Big thanks to @CaraWolf for kidnapping our CEO and taking him to his first @RainforestAB event! #RainforestABContract #RainforestAB
Wednesday, May 17th, 2017 at 7:55am
We just had two spots open up for our "What is Brand?" seminar tomorrow! https://t.co/z7qAUiozUr Click the link to register your spot! #YYC
Wednesday, May 17th, 2017 at 6:00am
RT @BusinessLinkAB: Ryan Townend @wj_agency ‘What I say about my company is my sales pitch, what people say about my company behind my back…

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, May 19th, 2017 at 2:17pm
WJ is growing, once again! We are currently looking for two qualified and FUN professionals to fill the roles of Marketing Strategist and Content Writer. All applicants please submit resumes to info@williamjoseph.com and check out our website for the position details.

http://www.williamjoseph.com/careers/
William Joseph Communications
William Joseph CommunicationsThursday, May 18th, 2017 at 2:35pm
http://www.williamjoseph.com/clients/enerflex/

Client spotlight! Enerflex Ltd.is a global competitor in the natural gas compression, processing, power generation, after-market services and contract operations market. William Joseph and Enerflex partnered in 2016 and haven't looked back since. WJ is thrilled to be be working with Enerflex on some exciting projects, and can't wait to share all that we have created together!
William Joseph Communications
William Joseph CommunicationsWednesday, May 17th, 2017 at 4:21pm
William Joseph is proud to be a Gold sponsor of the Fuze Conference. Our entire team was excited to attend the event to learn about new trends and get inspired! Big thanks to the Saskatchewan Professional Marketing Association for allowing our Account Director Lisa to have some time addressing the crowd!
William Joseph Communications
William Joseph CommunicationsWednesday, May 17th, 2017 at 9:02am
A few times a year our agency turns our focus to innovation. We share what we have learned, review industry tends, do team building exercises and embrace the importance of play. This is how it all went down!
William Joseph Communications
William Joseph CommunicationsSunday, May 14th, 2017 at 10:03am
Team WJ wants to wish all our moms a Happy Mother's Day. Thank you for all your kindness and support throughout the years!

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