William Joseph Communications

Egg Farmers of Alberta

The Egg Farmers of Alberta represents registered producers in Alberta, liaising between egg producers and consumers. The EFA works with and supports their egg farmers, while educating the public about the production and nutritional value of eggs. William Joseph was contacted to develop a strategy to build brand equity in a variety of marketing materials.

Although the EFA had consistent branding, Alberta Eggs lacked the sort of brand recognition that other provincial food products enjoyed, such as Alberta Beef. William Joseph developed a strategic marketing plan, including brand language and visuals, which would see the EFA through years to come, and developed several marketing pieces using this brand.

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EFA Sustainability Report

The EFA needed to explain its sustainability plan in a concise and attractive manner that would appeal to several stakeholders. Using their revamped visual and written brand definition, William Joseph created a four-page sustainability report for the EFA. This report was designed to provide the audience an overall context for the EFA’s sustainability plans and graphically represent the data. The finished product explained the EFA’s sustainability framework and has become a powerful marketing piece for the organization.

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EFA Annual Report

The 2014 annual report for the EFA was intended to be a comprehensive report on the organization’s many activities throughout the year. With a wealth of information to contain within 32-pages, the William Joseph team was given creative freedom to build the report around attractive infographics to better represent the information. The result was a professional, yet uncomplicated, well-organized piece that not only informed but fully captured the new look and feel of the EFA brand.

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EFA Brochure

William Joseph created a brochure for the EFA to hand out to the general public at major events, such as the Calgary Stampede. The brochure was created to correct the public’s misconceptions about the Alberta egg industry and inform them of the nutritional benefits of eggs.

Using the established Egg Farmers of Alberta branding, the final product was an easy-to-read marketing piece that could be used at a variety of events. By connecting the EFA with the public in an accessible way, this brochure reflects the message and brand of the organization: Healthy Birds, Healthy Eggs, Healthy Farms, Healthy Communities. 

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Twitter

Thursday, February 23rd, 2017 at 12:53pm
We do a quarterly book club at WJ- checking these out for sure! 10 marketing books to read in 2017 https://t.co/YY2lFOrZgp via @mashable
Wednesday, February 22nd, 2017 at 12:50pm
Want to hear our educated guess why Cadillac's sold more cars in 2016 than they have since 1986? Read our blog! https://t.co/oyuknqugh5
Tuesday, February 21st, 2017 at 11:42am
RT @devan_schultz: Thank you @wj_agency for sharing The Art and Science of Effective Marketing 💥⚡️💡
Tuesday, February 21st, 2017 at 11:42am
RT @hannahcree_: Have you ever seen a bank this full? It's cause @ATBBusiness is more than just a bank! @wj_agency sharing their #marketing

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, February 23rd, 2017 at 3:51pm
Throwback to last weeks team lunch! Thanks to our friends at Fresh Kitchen, it was awesome!!
William Joseph Communications
William Joseph CommunicationsWednesday, February 22nd, 2017 at 3:14pm
http://www.williamjoseph.com/blog/cadillac-can-teach-us-positioning-brand/

Last year, Cadillac sold more cars than they have since 1986. How did they do this? We think we have a pretty good idea. Check out our latest blog post to learn more.
William Joseph Communications
William Joseph CommunicationsTuesday, February 21st, 2017 at 4:09pm
William Joseph is thrilled to announce our partnership with Alberta's Promise, an organization committed to making Alberta the best place in the world to raise our children and youth. We have tons of exciting things up our sleeves, so stay tuned!
William Joseph Communications
William Joseph CommunicationsSaturday, February 18th, 2017 at 8:01pm
Nothing is impossible, the word itself says, “I’m possible!” – Audrey Hepburn
William Joseph Communications
William Joseph Communications added 2 new photos.Friday, February 17th, 2017 at 12:00pm
Team WJ visited our amazing client Children's Hospital Foundation of Saskatchewan and were thrilled to see that they incorporated some of our creative into their beautiful wall designs!

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