William Joseph Communications

Egg Farmers of Alberta

The Egg Farmers of Alberta represents registered producers in Alberta, liaising between egg producers and consumers. The EFA works with and supports their egg farmers, while educating the public about the production and nutritional value of eggs. William Joseph was contacted to develop a strategy to build brand equity in a variety of marketing materials.

Although the EFA had consistent branding, Alberta Eggs lacked the sort of brand recognition that other provincial food products enjoyed, such as Alberta Beef. William Joseph developed a strategic marketing plan, including brand language and visuals, which would see the EFA through years to come, and developed several marketing pieces using this brand.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

EFA Sustainability Report

The EFA needed to explain its sustainability plan in a concise and attractive manner that would appeal to several stakeholders. Using their revamped visual and written brand definition, William Joseph created a four-page sustainability report for the EFA. This report was designed to provide the audience an overall context for the EFA’s sustainability plans and graphically represent the data. The finished product explained the EFA’s sustainability framework and has become a powerful marketing piece for the organization.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

EFA Annual Report

The 2014 annual report for the EFA was intended to be a comprehensive report on the organization’s many activities throughout the year. With a wealth of information to contain within 32-pages, the William Joseph team was given creative freedom to build the report around attractive infographics to better represent the information. The result was a professional, yet uncomplicated, well-organized piece that not only informed but fully captured the new look and feel of the EFA brand.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

EFA Brochure

William Joseph created a brochure for the EFA to hand out to the general public at major events, such as the Calgary Stampede. The brochure was created to correct the public’s misconceptions about the Alberta egg industry and inform them of the nutritional benefits of eggs.

Using the established Egg Farmers of Alberta branding, the final product was an easy-to-read marketing piece that could be used at a variety of events. By connecting the EFA with the public in an accessible way, this brochure reflects the message and brand of the organization: Healthy Birds, Healthy Eggs, Healthy Farms, Healthy Communities. 

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Website

We designed a kid-friendly campaign website to house all of Albert’s content. Mobile-friendly for kids active on tablets, the website is easy to use and updated weekly with new activities, recipes and more and includes posts from Albert while he travels across the province. The site’s content links to Albert’s Facebook page and can be sorted by genre, or by hashtag.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Albert Storybook

We designed and developed a fun story book written for young children to introduce kids to Albert. The storybook pages are easily flipped on a tablet when the story is read on Albert’s website and provides an eggcellent introduction to Albert and his journey.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Albert Activity Book

We created a fun and vibrant Activity Book packed full of crafts, puzzles, eggsperiments and kid-friendly egg recipes. The Activity Book encourages children to connect with Albert, learn more about the health benefits of eggs and have fun along the way. The Activity Book will be handed out at events Albert attends and is a great way to get kids engaged.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Sunnyside Club

We developed a fan club for all of Albert’s new friends. Sunnyside Club members receive a membership package, including a membership card, in the mail, an Albert the Egg magazine that is published quarterly and their parents receive e-newsletters full of recipes, puzzles and activities to share with their little ones. The Sunnyside members can enter special contents, and the club is a fun, free and easy way for kids to connect with Albert both on and offline.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Twitter

Wednesday, June 21st, 2017 at 9:22am
https://t.co/lIVXQDbLXc

If you do it right, your marketing is a long-term investment. Super interesting read, check it out! #YYC #Marketing
2
2
Tuesday, June 20th, 2017 at 10:03am
"Content is king" but a visually appealing website is important too. Read our blog to find out how to achieve both!
https://t.co/KF0MGEEtgY https://t.co/WRnXLhiI1N
wj_agency photo
2
1

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, June 26th, 2017 at 5:16pm
We have been working on a special video project as a tribute to our great country. Stay tuned, and in the meantime, check out this clip!
William Joseph Communications
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, June 22nd, 2017 at 11:34am
Team WJ is currently working on a fun Canada 150th project! Can't wait to show you guys what we've been up to next week!
William Joseph Communications
William Joseph CommunicationsWednesday, June 21st, 2017 at 5:31pm
As a symbol of Calgary's cowboy culture for more than 40 years, Ranchman's Cookhouse & Dancehall Inc. is the city's most celebrated Western bar. After the passing of co-owner Harris Dvorkin a new ownership group was announced that is committed to preserving Harris' legacy and maintaining Ranchman's iconic status. We were ecstatic to finally be able to share the news last week and are very honoured and privileged to work with the new ownership group on the branding and marketing for this iconic venue. Check out some of our work!

http://www.williamjoseph.com/clients/ranchmans/
William Joseph Communications
William Joseph CommunicationsTuesday, June 20th, 2017 at 12:45pm
We've heard it a million times - content is king. But in todays digital world, having a visually appealing website is just as important. So, what do you do when you have a lot crucial content that you need displayed on your business' website? Check out our latest blog post to find out!

http://www.williamjoseph.com/blog/three-tips-to-design-a-content-heavy-website/
William Joseph Communications
William Joseph CommunicationsMonday, June 19th, 2017 at 4:41pm
Ryan had a great time chatting with EnergyNow.ca at their Energy Dialogues podcast last week. Stay tuned for more WJ and EnergyNow collaborations coming your way soon!

Instagram

Thursday, June 22nd, 2017 at 11:36am
  • 81
  • 3
Wednesday, June 21st, 2017 at 12:43pm
  • 63
  • 1
Monday, June 19th, 2017 at 5:06pm
  • 87
  • 3
Thursday, June 8th, 2017 at 4:35pm
  • 99
  • 2
Tuesday, June 6th, 2017 at 4:58pm
  • 89
  • 2