Bloom Learning Centre
Core Branding
Challenge
This Saskatchewan-based educational organization approached William Joseph to help market its preschool programming in Regina. The preschool offers a combination of preschool classes, junior preschool classes, summer programs and tutoring services. This approach is unique to other preschools in Regina, because it maintains a more educational and professional focus – preparing children for grade school and setting the building blocks for their education and their future.
Although the business plan was developed and the location determined, the organization did not have any marketing strategy.
With a limited budget and a very tight timeline, William Joseph took on the challenge to help promote the preschool and ultimately get children in the classrooms.
WJ Thinking
William Joseph had to consider the following:
- Building a trust foundation with parents by communicating that the facility was safe, clean and offered proper educational components.
- Identifying the geographical location and how to effectively communicate the convenience of the school to parents.
- Developing and executing a media plan that not only built brand awareness but also generated registration.
- Driving traffic to the preschool's website for additional information.
- Realizing that the enrolment period was fast approaching and there was a small window of opportunity to target parents and influence their decisions,
Results
Researching the category and going through our insight development phase, William Joseph developed the name – Bloom Learning Centre – along with a logo, website, print ads, pamphlet and online ads.
William Joseph also developed the media plan and SEO strategy to ensure that the messaging was hitting the right people at the right time.
Bloom Learning Centre was successful in its first year, prompting the organization to continue developing its brand with William Joseph.
