William Joseph Communications

Worlds biggest QR code?

We were talking in the office the other day about how big a QR code should be for a transit poster we are working on. One thing that I have noticed personally is that these QR codes draw attention… especially when they are big.

Our conversations and testing eventually led to the conclusion that a 4″ by 4″ sized QR code would be right for this project. Considering the poster was 47″ wide, I was really hoping for 47″ x 47″ (you would be able to scan that thing from across the street!)

This made me wounder… who has done this BIG? What is the biggest QR code implementation to date?

QR Codes On Billboards
http://gizmodo.com/5587753/nycs-sexiest-billboard-doesnt-care-for-dumphones
Calvin Klein utilizes a bill board sized QR code to link your smart phone to a 40 second commercial. This is a great example of utilizing rich media (the video) with a traditional platform (the billboard).

QR Code In A Field (Crop circle??!)
http://www.flickr.com/photos/hopfengaertner/166681885/in/set-72057594129393836/
Completely useless (scans to the text “Hello, world!”), but extremely neat. (Yes, I use the word “neat”)

And The Winner Is: QR Code On The Side of A Building
http://mobile.engadget.com/2006/12/22/japanese-apartment-sports-worlds-largest-qr-code/
This is on the side of a building in Japan. It’s an apartment building that is under construction, and I can only assume it leads to a mobile website with information for potential customers. Obviously, it’s huge (>15mx15m), and it can be scanned from a fair distance away.

So, for those of you who were wondering, no… that QR code displayed above is not the biggest.

I looked into projecting a William Joseph QR Code onto the moon to really make this post “pop”, but aside being fiscally unfeasible (I asked our CFO and it turns out there is actually no budget for Lunar projection this year), it turns out it’s also completely impossible from a technological standpoint. Too bad.

So, what you see above is the next best thing.

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William Joseph Communications
10th Feb

William Joseph Communications updated their cover photo.

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William Joseph Communications
9th Feb

Read our latest blog post: Why Brand a Non-Profit? Isn't the Cause Enough?At William Joseph, our non-profit clients have a common complaint, “if only I had a two minute elevator pitch that could really explain what we do” or fundraising and communications staff tell us “I wish other departments would stop making their own marketing materials, nothing looks the same.http://www.williamjoseph.com/blog/why-brand-a-non-profit-isnt-the-cause-enough/

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William Joseph Communications
2nd Feb

William Joseph Communications was on-air this morning with Global Saskatoon to explain why it is important to ramp up your advertising during a downturn in the market. http://globalnews.ca/video/2492092/advertising-in-a-downturn

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William Joseph Communications
29th Jan

360 Digital Media Measurement presentation at #SMByyc

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William Joseph Communications
28th Jan

William Joseph Communications added 4 new photos.

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William Joseph Communications
27th Jan

SASKATOON - Tuesday Feb 2, 2016 from 1130 am to 1 pm. When it comes to marketing your business, it requires both art and science. Spend an hour with William Joseph Communication’s CEO, Ryan Townend, and learn what it takes to effectively market your company. The focus of the presentation will be on developing a marketing plan that maximizes your marketing budget and creating a brand that tells your story. No charge to attend and lunch will be served. Saskatoon Chamber of Commerce Boardroom. RSVP to info@williamjoseph.com. www.williamjoseph.com

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William Joseph Communications
26th Jan

We had a great time with our clients, colleagues, and friends at the PSAC Stars & Spurs Gala in support of STARS Air Ambulance! Great to see everyone show their support to help keep STARS in the sky and great to see an awesome performance by JASON BLAINE! Our team's event design was very well received and we look forward to another successful event next year!

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Catherine Brownlee
25th Jan

Love the new look!! What a great branding team! YOU ALL ROCK!! Catherine:)

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Team WJ is going #allinforkids tonight @cowboyscalgary in support of @kidsupfront !Team WJ is going #allinforkids tonight @cowboyscalgary in support of @kidsupfront !

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WJ Operations Manager Joelle is excited to eat some tasty breakfast and take in some social media knowledge @smb_yyc #SMByyc72WJ Operations Manager Joelle is excited to eat some tasty breakfast and take in some social media knowledge @smb_yyc #SMByyc72

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What a night and what a performance by @jasonblaineofficial ! #starsandspursgalaWhat a night and what a performance by @jasonblaineofficial ! #starsandspursgala

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We believe that one who is silent is never heard, and when one speaks the words must have power.Effective marketing demands powerful messaging to overcome the many competing voices. To stand out and be heard, marketing must be original, connect with the public, and provoke action. Accomplishing that is demanding, but William Joseph can guide you through the process. Together we can create something remarkable.We believe to be successful in marketing you must follow these tenets:http://www.williamjoseph.com/philosophy/We believe that one who is silent is never heard, and when one speaks the words must have power.Effective marketing demands powerful messaging to overcome the many competing voices. To stand out and be heard, marketing must be original, connect with the public, and provoke action. Accomplishing that is demanding, but William Joseph can guide you through the process. Together we can create something remarkable.We believe to be successful in marketing you must follow these tenets:http://www.williamjoseph.com/philosophy/

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Tomorrow is the first blank page of a 365 page book. Write a good one! - Brad Paisley. From our WJ Family to yours, Happy New Year! #wjagency #yyc #yxe #happynewyear2016 #agencylifeTomorrow is the first blank page of a 365 page book. Write a good one! - Brad Paisley. From our WJ Family to yours, Happy New Year! #wjagency #yyc #yxe #happynewyear2016 #agencylife

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Giving the gift of logo evolution this holiday season! #logoevolution #hearthandhome #agencylife #giftgiving #clientloveGiving the gift of logo evolution this holiday season! #logoevolution #hearthandhome #agencylife #giftgiving #clientlove

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Taking a quick break from brilliant marketing strategy and design for some NHL93 #agencylife #sega #lunchbreakTaking a quick break from brilliant marketing strategy and design for some NHL93 #agencylife #sega #lunchbreak

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Joelle and Terrin taking a quick break from toy sorting for a photo opportunity #magicofchristmas #MerryChristmasJoelle and Terrin taking a quick break from toy sorting for a photo opportunity #magicofchristmas #MerryChristmas

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Team WJ is spreading Christmas cheer at The Magic of Christmas in #yyc #MerryChristmas #hohohoTeam WJ is spreading Christmas cheer at The Magic of Christmas in #yyc #MerryChristmas #hohoho

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"Never, ever underestimate the importance of having fun." -Randy Pausch . Thank you @ewannicholson for an awesome shoot yesterday. #photoshootfun #teamwj #agencylife

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Waking up for early morning meetings does have its benefits, including great city shots like this. #riseandshine #yyc #itsbeginningtolookalotlikechristmasWaking up for early morning meetings does have its benefits, including great city shots like this. #riseandshine #yyc #itsbeginningtolookalotlikechristmas

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The Changing World of Marketing presentation by QED Marketing. #greatalks  #marketing #agencylifeThe Changing World of Marketing presentation by QED Marketing. #greatalks #marketing #agencylife

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25th Nov

William Joseph Saskatoon is getting into the holiday spirit! #yxe #happyholidays #merrychristmas #hohohoWilliam Joseph Saskatoon is getting into the holiday spirit! #yxe #happyholidays #merrychristmas #hohoho

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We are getting into the Christmas spirit at the @wj_agency Calgary office! #christmas #agencylife #deckthehallsWe are getting into the Christmas spirit at the @wj_agency Calgary office! #christmas #agencylife #deckthehalls

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06th Nov

WJ was pleased to celebrate the national Big Book of Care campaign for Childhood Cancer Awareness month with our client and friends last night.
To get involved or to learn more please visit bigbookofcare.org#BigBookOfCare #Grateful #ChangeTheWorld #WJ #WilliamJoseph #wjagencyWJ was pleased to celebrate the national Big Book of Care campaign for Childhood Cancer Awareness month with our client and friends last night. To get involved or to learn more please visit bigbookofcare.org#BigBookOfCare #Grateful #ChangeTheWorld #WJ #WilliamJoseph #wjagency

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Happy Halloween!
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