William Joseph Communications

The Age of Influencer Marketing

Some could argue that word-of-mouth is the original social media platform. We care a lot about the opinions of those nearest and dearest to us, which is why personal recommendations carry such weight in our decision-making process. Social media has taken the concept of word-of-mouth to a whole new level, characterized by the frequency, immediacy and influence we come to expect from our favourite social platforms. For business owners, engaging online is a must to build awareness, expand your audience and ultimately drive sales and one of the most powerful ways of creating digital connections is through Influencer marketing.

There’s been a lot of buzz around Influencers lately, but how exactly do we define these elusive entities, and how do you target the right Influencers for your brand? There’s a huge misunderstanding online when it comes to the term “Influencer” since many who bear this label are really just popular. Influence is the ability to actually persuade someone into taking action.  Simply put, Influencers are normal people who have an above-average impact on a group of consumers active in a specific niche demographic. An Influencer doesn’t necessarily just have a large following on social media, they have the right following: namely, your target audience.

First determining your target audience and then identifying the people that they connect with is key before trying to track down an Influencer to engage. Tools like Snapfluence and Klout can help you determine who is most actively engaged with your target audience. Another trick for finding Influencers is looking to those who are already in your network and following your activity. While perhaps not on the same scale as some Influencers determined via a tool like Snapfluence, the people already engaging with your brand can be powerful promoters within their own personal networks.

Influencers have built trust within their online community and are seen as thought-leaders. One of the best ways to engage an Influencer is to provide him or her with a compelling story surrounding your product and service, and define the action you’d like their audience to take once your product or service is shared.  It’s important that your story be authentic, since people who follow Influencers resonate with their personal brand and the messages they share.  An Influencer’s ability to craft and curate compelling content is what sets them apart and helps fuel their digital community-building. As such, Influencers are a great resource for helping develop content, but remember: Influencers are highly passionate about their niche interests and the information they share with their followers. Make sure you communicate your expectations clearly and recognize the importance of genuine connection and relationship building.

Influencer marketing can help you reach a larger audience within your interest area and as an added bonus, encourages the creation of user-generated content (one of the most powerful forms of promotion online.) When developing an Influencer marketing campaign, prioritize posts that inspire community engagement. Leveraging the power of the Influencer’s network in helping promote the creation of user-generated content builds awareness while creating new connections. Branded hashtag campaigns, photo sharing and liking the content created by those in your network are powerful ways to share your brand and build your digital audience.

Influencer marketing can empower your brand and help grow your following organically. The trust that Influencers have built within their digital networks can be leveraged to promote your products or services in a way that’s authentic, and resonates with your target audience. Once you’ve identified the right Influencers who speak to your target audience, giving these key figures the opportunity to tell the story of your brand to their followers will drive engagement and encourage others to connect with your brand, which is the ultimate goal.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Back to Blog

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsWednesday, August 23rd, 2017 at 10:54am
Just over a month left until our Saskatoon Accounts team takes on STARS Saskatoon's Ryde the Hangar spin-a-thon on September 30th. Our goal is to raise $2,000 for STARS, so click the link below to donate now!

http://support.stars.ca/site/TR/Walk-Run-Ride/TeamRaiserEvents?team_id=1200&pg=team&fr_id=1160
William Joseph Communications
William Joseph CommunicationsTuesday, August 22nd, 2017 at 2:26pm
Some brand extensions seem natural - like Clorox extending their product line from bleach to household cleaners. However, others reach just a bit to far (we're looking at you, Hello Kitty beer) and fall flat. Check out our latest blog post, where we list some of out-of-place choices by some of the most beloved brands, and explain why the product was a flop.

http://www.williamjoseph.com/blog/five-puzzling-brand-extensions/
William Joseph Communications
William Joseph Communications shared Albert the Egg's photo.Friday, August 18th, 2017 at 10:39pm
Just checking up on Albert's adventures! Be sure to follow his journey!
William Joseph Communications
William Joseph CommunicationsFriday, August 18th, 2017 at 1:48pm
In less than one month the William Joseph Marketing Mavericks are going to take on a plane, in support of the United Way! We are hoping to raise $2,000 for this awesome organization, so click the link below to help us reach our goal! Happy Friday everyone!

http://fundraise.calgaryunitedway.org/teams/6007-william-joseph-marketing-mavericks
William Joseph Communications
William Joseph CommunicationsThursday, August 17th, 2017 at 12:05pm
Client Spotlight! Cold Bore Technology combines the power of sound and its proprietary software to enable oil and gas completions engineers to see places where human eyes cannot and communicate data never thought available. In early 2017, Cold Bore approached William Joseph in need of various marketing materials to enable them to properly communicate their unique service offerings. We love working with the Cold Bore team to help communicate the story of all their unique service offerings!

http://www.williamjoseph.com/clients/cold-bore/

Instagram

Thursday, August 17th, 2017 at 11:58am
  • 78
  • 4
Wednesday, August 9th, 2017 at 2:07pm
  • 77
  • 4
Friday, August 4th, 2017 at 12:31pm
  • 74
  • 2
Thursday, August 3rd, 2017 at 12:23pm
  • 61
  • 5
Tuesday, August 1st, 2017 at 5:23pm
  • 82
  • 1