William Joseph Communications

Understanding Push and Pull Strategies

Companies, both B2B and B2C, engage in a range of marketing strategies to get their message and product to customers. One way these strategies are categorized are as Push and Pull or Outbound and Inbound marketing. What are Push and Pull Strategies? Simply put, a push strategy is to push a product at a customer,… View Article

5 Tips for Effective Networking

Love it or hate it, networking is an important part of business and career development. In an increasingly insular, digital world, face-to-face conversation is somewhat of a lost art and daunting for some, outright terrifying for others. Effective networking is a skill and a powerful tool for building business relationships. If your go-to move at… View Article

To Succeed, Create an Emotional Connection with Customers

When trying to connect with customers before, during, and after purchase, it is essential that we reach them on an emotional level. It’s true that logic always plays a part, but emotion is what captures a person’s interest initially and in the end, compels them to make a decision and act. More factual criteria, like… View Article

The Age of Influencer Marketing

Some could argue that word-of-mouth is the original social media platform. We care a lot about the opinions of those nearest and dearest to us, which is why personal recommendations carry such weight in our decision-making process. Social media has taken the concept of word-of-mouth to a whole new level, characterized by the frequency, immediacy… View Article

Customer Loyalty Programs: Worth the Investment?

Customer loyalty and reward programs are popular initiatives for everything from earning points towards flights to exchanging stamps for a free cup of coffee. Many businesses believe that they need to have a loyalty program to retain customers and increase profits, but loyalty programs and their potential benefits are not that simple. Implementing loyalty or… View Article

Client Spotlight - GlobalTroxler

GlobalTroxler is the exact example of a successful, bustling organization that is not resting on its laurels because they are prospering. They recognize the importance of continuing to keeping marketing initiatives ramped-up, and not allowing their success to effect their efforts. When GlobalTroxler came to William Joseph in 2016, they expressed the need for a new… View Article

Twitter

Friday, May 19th, 2017 at 11:21am
Team WJ is growing! Currently looking to fill the roles of Content Writer and Strategist. https://t.co/MNpV4yZ91g… https://t.co/i6xRnvm7X4
Thursday, May 18th, 2017 at 2:14pm
Big thanks to @CaraWolf for kidnapping our CEO and taking him to his first @RainforestAB event! #RainforestABContract #RainforestAB
Wednesday, May 17th, 2017 at 7:55am
We just had two spots open up for our "What is Brand?" seminar tomorrow! https://t.co/z7qAUiozUr Click the link to register your spot! #YYC
Wednesday, May 17th, 2017 at 6:00am
RT @BusinessLinkAB: Ryan Townend @wj_agency ‘What I say about my company is my sales pitch, what people say about my company behind my back…

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, May 19th, 2017 at 2:17pm
WJ is growing, once again! We are currently looking for two qualified and FUN professionals to fill the roles of Marketing Strategist and Content Writer. All applicants please submit resumes to info@williamjoseph.com and check out our website for the position details.

http://www.williamjoseph.com/careers/
William Joseph Communications
William Joseph CommunicationsThursday, May 18th, 2017 at 2:35pm
http://www.williamjoseph.com/clients/enerflex/

Client spotlight! Enerflex Ltd.is a global competitor in the natural gas compression, processing, power generation, after-market services and contract operations market. William Joseph and Enerflex partnered in 2016 and haven't looked back since. WJ is thrilled to be be working with Enerflex on some exciting projects, and can't wait to share all that we have created together!
William Joseph Communications
William Joseph CommunicationsWednesday, May 17th, 2017 at 4:21pm
William Joseph is proud to be a Gold sponsor of the Fuze Conference. Our entire team was excited to attend the event to learn about new trends and get inspired! Big thanks to the Saskatchewan Professional Marketing Association for allowing our Account Director Lisa to have some time addressing the crowd!
William Joseph Communications
William Joseph CommunicationsWednesday, May 17th, 2017 at 9:02am
A few times a year our agency turns our focus to innovation. We share what we have learned, review industry tends, do team building exercises and embrace the importance of play. This is how it all went down!
William Joseph Communications
William Joseph CommunicationsSunday, May 14th, 2017 at 10:03am
Team WJ wants to wish all our moms a Happy Mother's Day. Thank you for all your kindness and support throughout the years!

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