William Joseph Communications

Five Puzzling Brand Extensions

Each year thousands of new products enter the marketplace and many of these products will fail. Some are from new companies and others are launched by already established groups. Some of the most famous product flops of the last 40 years are New Coke, Betamax, and more recently Google Glass. In addition to new product… View Article

Your Company: Naming and Renaming

The name of your company is more important than you think. It has influence on all of your interactions, and can affect your credibility, reputation and brand. Did you know that some of the most successful corporate giants actually have unique stories behind their companyโ€™s name? Shell was inspired by the founder Marcus Samuelโ€™s father,… View Article

Content Marketing - What Is It?

Here at William Joseph, itโ€™s our philosophy that marketing is meaningless without great content. Traditional marketing has become less compelling, and forward-thinking businesses are recognizing that content can be an effective vehicle to carry their brand, message and business. As the energy sector rapidly evolves, and consumer demands evolve alongside it, quality over quantity matters… View Article

How to Market to Millennials

Millennials – The most tech-savvy and media-connected generation of all, and yet, also the generation which demands the most attention and dedication when it comes to creating relevant content. Millennials are born digital natives, constantly adopting new platforms and have taken the lead in the technological era. This means even big-name brands are having to… View Article

Stampede Marketers, Where Art Thou?

Get your cowboy boots, hats, and sunscreen ready, because Stampede season is here! While the Calgary Stampede is a summer event that Calgarians (and especially us here at WJ) anticipate, there is a noticeable lull this year. Have you felt it? In 2012, Calgary celebrated its 100th Stampede, and the city was packed with stampede-themed… View Article

Channeling the Power of Video

In an ever-changing digital landscape, video content marketing is quickly becoming one of, if not the most effective ways to engage consumers. Thanks to the prevalence of social media apps which integrate video technology and big investments from digital powerhouses, video is now at the forefront of leading content and marketing strategies. As attention spans… View Article

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsWednesday, August 23rd, 2017 at 10:54am
Just over a month left until our Saskatoon Accounts team takes on STARS Saskatoon's Ryde the Hangar spin-a-thon on September 30th. Our goal is to raise $2,000 for STARS, so click the link below to donate now!

http://support.stars.ca/site/TR/Walk-Run-Ride/TeamRaiserEvents?team_id=1200&pg=team&fr_id=1160
William Joseph Communications
William Joseph CommunicationsTuesday, August 22nd, 2017 at 2:26pm
Some brand extensions seem natural - like Clorox extending their product line from bleach to household cleaners. However, others reach just a bit to far (we're looking at you, Hello Kitty beer) and fall flat. Check out our latest blog post, where we list some of out-of-place choices by some of the most beloved brands, and explain why the product was a flop.

http://www.williamjoseph.com/blog/five-puzzling-brand-extensions/
William Joseph Communications
William Joseph Communications shared Albert the Egg's photo.Friday, August 18th, 2017 at 10:39pm
Just checking up on Albert's adventures! Be sure to follow his journey!
William Joseph Communications
William Joseph CommunicationsFriday, August 18th, 2017 at 1:48pm
In less than one month the William Joseph Marketing Mavericks are going to take on a plane, in support of the United Way! We are hoping to raise $2,000 for this awesome organization, so click the link below to help us reach our goal! Happy Friday everyone!

http://fundraise.calgaryunitedway.org/teams/6007-william-joseph-marketing-mavericks
William Joseph Communications
William Joseph CommunicationsThursday, August 17th, 2017 at 12:05pm
Client Spotlight! Cold Bore Technology combines the power of sound and its proprietary software to enable oil and gas completions engineers to see places where human eyes cannot and communicate data never thought available. In early 2017, Cold Bore approached William Joseph in need of various marketing materials to enable them to properly communicate their unique service offerings. We love working with the Cold Bore team to help communicate the story of all their unique service offerings!

http://www.williamjoseph.com/clients/cold-bore/

Instagram

Thursday, August 17th, 2017 at 11:58am
  • 78
  • 4
Wednesday, August 9th, 2017 at 2:07pm
  • 77
  • 4
Friday, August 4th, 2017 at 12:31pm
  • 74
  • 2
Thursday, August 3rd, 2017 at 12:23pm
  • 61
  • 5
Tuesday, August 1st, 2017 at 5:23pm
  • 82
  • 1