William Joseph Communications

The Age of Influencer Marketing

Some could argue that word-of-mouth is the original social media platform. We care a lot about the opinions of those nearest and dearest to us, which is why personal recommendations carry such weight in our decision-making process. Social media has taken the concept of word-of-mouth to a whole new level, characterized by the frequency, immediacy… View Article

Customer Loyalty Programs: Worth the Investment?

Customer loyalty and reward programs are popular initiatives for everything from earning points towards flights to exchanging stamps for a free cup of coffee. Many businesses believe that they need to have a loyalty program to retain customers and increase profits, but loyalty programs and their potential benefits are not that simple. Implementing loyalty or… View Article

Client Spotlight - GlobalTroxler

GlobalTroxler is the exact example of a successful, bustling organization that is not resting on its laurels because they are prospering. They recognize the importance of continuing to keeping marketing initiatives ramped-up, and not allowing their success to effect their efforts. When GlobalTroxler came to William Joseph in 2016, they expressed the need for a new… View Article

Understanding Consumer Behaviour

Not as simple as knowing what products and services consumers buy or use, the study of Consumer Behavior also aims to understand the why. It is a complex and multi-disciplinary field that examines a range of factors from social to economic, as well as the psychological and emotional needs and wants surrounding purchase and the… View Article

Crisis Communications 101

When the wrong film was announced as the winner of Best Picture at this year’s Academy Awards, all eyes immediately fell on a befuddled Warren Beatty. Moments later, after he shared his side of the story with the millions watching at home, scrutiny fell on PwC, the accounting authority responsible for overseeing the ballots. For… View Article

What Cadillac Can Teach Us about Positioning a Brand

Positioning is about reflecting what you offer, who you offer it to, and how it’s different from the competition. Stated simply, a brand’s position is the space it occupies in consumers’ minds. A strong position can be a powerful asset for a brand. Volvo is the safe car. BMW is the ultimate driving machine. Both… View Article

Twitter

Thursday, April 20th, 2017 at 2:00pm
RT @ABPromise: Learn from marketing guru Ryan Townend of @wj_agency next Tues at our #PromiseConnect event in #YYC! 2 spots left
https://t.…
Thursday, April 20th, 2017 at 1:59pm
#BUZZBUILDERS! MLSE’s marketing team helps Leafs and Raptors build the playoff buzz /via @globeandmail https://t.co/GT8COzfJN5
Tuesday, April 18th, 2017 at 6:35am
WJ is thrilled to support our friends at @HIVCommLink. Get your tickets to Splash of Red before they're gone! https://t.co/w6tER6AbFm
Monday, April 17th, 2017 at 6:44am
RT @HIVCommLink: A big thank you to @wj_agency for donating a $1,500 gift certificate for our #SplashofRed silent auction! Get tix at https…

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, April 22nd, 2017 at 11:55am
We all have a part to play in keeping our planet alive. Here are 10 simple things you can do today!

http://science.howstuffworks.com/environmental/green-science/save-earth-top-ten.htm
William Joseph Communications
William Joseph CommunicationsFriday, April 21st, 2017 at 1:23pm
Friday Client Spotlight: Fabricland! Since William Joseph and Fabricland teamed up in 2013, we have seen the Canadian company make some major changes, including taking their traditional mailers completely digital this past year. We are excited to keep exploring new marketing initiatives with this wonderful organization!
William Joseph Communications
William Joseph Communications shared Alberta's Promise's post.Thursday, April 20th, 2017 at 3:28pm
William Joseph Communications
William Joseph CommunicationsTuesday, April 18th, 2017 at 11:55pm
Every year, Oilweek highlights the trailblazers unafraid of challenging industry’s status quo and forging a new path for oil and gas.

This year our CEO, Ryan Townend, was selected as a Rising Star for 2017.

https://www.youtube.com/watch?v=uBNcetySJ-E&sns=em
William Joseph Communications
William Joseph CommunicationsTuesday, April 18th, 2017 at 9:32am
We got the chance to catch up with our friends at HIV Community Link last week! It was fantastic to see the way they incorporated the brand creative we designed for them into their marketing materials. In just over a month, they are hosting the Splash of Red fundraising gala on May 27th, at the Fairmont Palliser. Click the link to get your tickets, we hope to see everyone there! https://www.eventbrite.ca/e/splash-of-red-tickets-32093249774?aff=erelexpmlt

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