William Joseph Communications

What Cadillac Can Teach Us about Positioning a Brand

Positioning is about reflecting what you offer, who you offer it to, and how it’s different from the competition. Stated simply, a brand’s position is the space it occupies in consumers’ minds. A strong position can be a powerful asset for a brand. Volvo is the safe car. BMW is the ultimate driving machine. Both… View Article

5 Creative Valentine's Day Campaigns

Valentine’s Day, once relegated to the saccharine realm of romance, now provides the perfect platform for brands to channel their creativity and connect with customers. Businesses are thinking outside the chocolate box with clever marketing campaigns that leave a lasting impression. Important to note, effective Valentine’s Day campaigns don’t have to necessarily reflect your business’… View Article

Overcoming Network Effects when Launching Your App

Increasingly, entrepreneurs in Calgary and Saskatoon are coming to us looking for advice on how to market platforms that mediate networks, such as apps or websites that act as a sort of middleman for consumer services or products. Several inspire confidence with their well-thought-out launch plans and knowledge of the challenges of building a sustainable… View Article

Letter from the CEO - Establishing Authenticity

At William Joseph, we check our egos at the door and come together as one unified team to help our clients achieve their business goals. Authenticity is at the heart of all that we do, whether we’re crafting a digital strategy or designing eye-catching creative. Our success as an agency is fueled by our clients’… View Article

Digital Trends for Businesses in 2017

As businesses gear up for a new year, a look at digital marketing trends can help inform your marketing strategy and up your digital game. Now, more than ever before, the way businesses connect with their customers online can mean the difference between a long-lasting relationship or a one-click stand. We’ve included our five favourite… View Article

Brilliant Holiday Campaigns 2016

Ah, the holiday season. The time of the year that has us brimming with anxious excitement, as we try to ensure everyone has a gift with their name on it under the tree, enough sugar cookies have been baked, and all the loose ribbons have been have been tied up. This is also the time… View Article

Twitter

Thursday, February 23rd, 2017 at 12:53pm
We do a quarterly book club at WJ- checking these out for sure! 10 marketing books to read in 2017 https://t.co/YY2lFOrZgp via @mashable
Wednesday, February 22nd, 2017 at 12:50pm
Want to hear our educated guess why Cadillac's sold more cars in 2016 than they have since 1986? Read our blog! https://t.co/oyuknqugh5
Tuesday, February 21st, 2017 at 11:42am
RT @devan_schultz: Thank you @wj_agency for sharing The Art and Science of Effective Marketing 💥⚡️💡
Tuesday, February 21st, 2017 at 11:42am
RT @hannahcree_: Have you ever seen a bank this full? It's cause @ATBBusiness is more than just a bank! @wj_agency sharing their #marketing

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William Joseph Communications

We are the difference between momentary achievement and enduring success. Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, February 23rd, 2017 at 3:51pm
Throwback to last weeks team lunch! Thanks to our friends at Fresh Kitchen, it was awesome!!
William Joseph Communications
William Joseph CommunicationsWednesday, February 22nd, 2017 at 3:14pm
http://www.williamjoseph.com/blog/cadillac-can-teach-us-positioning-brand/

Last year, Cadillac sold more cars than they have since 1986. How did they do this? We think we have a pretty good idea. Check out our latest blog post to learn more.
William Joseph Communications
William Joseph CommunicationsTuesday, February 21st, 2017 at 4:09pm
William Joseph is thrilled to announce our partnership with Alberta's Promise, an organization committed to making Alberta the best place in the world to raise our children and youth. We have tons of exciting things up our sleeves, so stay tuned!
William Joseph Communications
William Joseph CommunicationsSaturday, February 18th, 2017 at 8:01pm
Nothing is impossible, the word itself says, “I’m possible!” – Audrey Hepburn
William Joseph Communications
William Joseph Communications added 2 new photos.Friday, February 17th, 2017 at 12:00pm
Team WJ visited our amazing client Children's Hospital Foundation of Saskatchewan and were thrilled to see that they incorporated some of our creative into their beautiful wall designs!

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